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Creative Class

Henry Zankov Named Artistic Director of Diane Von Furstenberg

The award-winning knitwear designer returns to the label with a debut collection slated for September’s New York Fashion Week.

Creative Class

Henry Zankov Named Artistic Director of Diane Von Furstenberg

The award-winning knitwear designer returns to the label with a debut collection slated for September’s New York Fashion Week.


Luxury

How Challenger Brands Are Seizing the Jewellery Opportunity

As jewellery continues to outperform the wider luxury market, a wave of independent labels is muscling in on territory traditionally dominated by the biggest players, building brand authority through art fairs, flagship stores and high jewellery offerings.

Luxury

How Challenger Brands Are Seizing the Jewellery Opportunity

As jewellery continues to outperform the wider luxury market, a wave of independent labels is muscling in on territory traditionally dominated by the biggest players, building brand authority through art fairs, flagship stores and high jewellery offerings.


Technology

10 Problems AI Can Help Fashion Solve

Here's how fashion brands are deploying artificial intelligence to tackle real business problems and work faster, smarter and more efficiently.

Technology

10 Problems AI Can Help Fashion Solve

Here's how fashion brands are deploying artificial intelligence to tackle real business problems and work faster, smarter and more efficiently.


Luxury

The BoF Podcast | Leena Nair and Matthieu Blazy on Creativity and the Power of the Human Hand

Two years before they would work together at Chanel, the house’s chief executive officer and its future artistic director spoke at BoF VOICES — separately making the case for craft, people and long-term thinking over speed and scale, a synergistic philosophy that is powering the brand’s newfound momentum.

Luxury

The BoF Podcast | Leena Nair and Matthieu Blazy on Creativity and the Power of the Human Hand

Two years before they would work together at Chanel, the house’s chief executive officer and its future artistic director spoke at BoF VOICES — separately making the case for craft, people and long-term thinking over speed and scale, a synergistic philosophy that is powering the brand’s newfound momentum.


Partner Content

How RaiseFashion Prepares Independent Fashion Brands For AI Discoverability

BoF speaks with six designers from RaiseFashion's 2026 masterclass — Andrew Kwon, Mckenzie Liautaud, Natasha Das, Patricio Campillo, Rodney Patterson and Shao Yang — on the challenge of building discoverability in the age of AI and the distribution decisions that define an independent brand.

Partner Content

How RaiseFashion Prepares Independent Fashion Brands For AI Discoverability

BoF speaks with six designers from RaiseFashion's 2026 masterclass — Andrew Kwon, Mckenzie Liautaud, Natasha Das, Patricio Campillo, Rodney Patterson and Shao Yang — on the challenge of building discoverability in the age of AI and the distribution decisions that define an independent brand.


Luxury

The Debrief | Inside The Swatch x Audemars Piguet Global Frenzy

As Swatch and Audemars Piguet sparked a global retail frenzy over the weekend with a $400 plastic pocket watch, BoF’s Cathaleen Chen and Mimosa Spencer dissect whether high-low collaborations democratise luxury or dilute brand equity in an industry built on exclusivity.

Luxury

The Debrief | Inside The Swatch x Audemars Piguet Global Frenzy

As Swatch and Audemars Piguet sparked a global retail frenzy over the weekend with a $400 plastic pocket watch, BoF’s Cathaleen Chen and Mimosa Spencer dissect whether high-low collaborations democratise luxury or dilute brand equity in an industry built on exclusivity.


Sustainability

Why High Fashion Can’t Quit Polyester

The material may be most closely associated with fast fashion, but high-end labels depend on it heavily because of its versatility. They’re not giving it up, even as surging fossil fuel prices push up costs.

Sustainability

Why High Fashion Can’t Quit Polyester

The material may be most closely associated with fast fashion, but high-end labels depend on it heavily because of its versatility. They’re not giving it up, even as surging fossil fuel prices push up costs.


Fashion Week

Gucci for the People: A Times Square Takeover

Demna’s revamp of the Italian mega-label came into further focus with a cruise show staged in the middle of New York’s iconic Times Square, reports Angelo Flaccavento.

Fashion Week

Gucci for the People: A Times Square Takeover

Demna’s revamp of the Italian mega-label came into further focus with a cruise show staged in the middle of New York’s iconic Times Square, reports Angelo Flaccavento.


Luxury

The BoF Podcast | What’s Really Happening in Luxury Right Now

In their regular conversation with System Magazine, Imran Amed and Bernstein’s Luca Solca cut through the noise on Chanel’s frenzy, Gucci’s work-in-progress reset and why the industry can no longer plan beyond the next quarter.

Luxury

The BoF Podcast | What’s Really Happening in Luxury Right Now

In their regular conversation with System Magazine, Imran Amed and Bernstein’s Luca Solca cut through the noise on Chanel’s frenzy, Gucci’s work-in-progress reset and why the industry can no longer plan beyond the next quarter.


Fashion Week

Dior Goes to Hollywood a Year Into Anderson’s Revamp

The designer’s reboot of the French couture house landed in Los Angeles for a Cruise outing that was as electrifying and unresolved as ever, reports Angelo Flaccavento.

Fashion Week

Dior Goes to Hollywood a Year Into Anderson’s Revamp

The designer’s reboot of the French couture house landed in Los Angeles for a Cruise outing that was as electrifying and unresolved as ever, reports Angelo Flaccavento.


Partner Content

How the RaiseFashion Masterclass Helps Brand Founders Rethink Operations

BoF speaks with seven designers from RaiseFashion’s 2026 cohort — Angelo Beato and Yamil Arbaje, Bianca Saunders, Brandon Murphy, Diarra Bousso, Dwarmis Concepción, and Reut Ringel — on navigating tariffs, supply chain complexity and the operational decisions that can make or break an independent brand.

Partner Content

How the RaiseFashion Masterclass Helps Brand Founders Rethink Operations

BoF speaks with seven designers from RaiseFashion’s 2026 cohort — Angelo Beato and Yamil Arbaje, Bianca Saunders, Brandon Murphy, Diarra Bousso, Dwarmis Concepción, and Reut Ringel — on navigating tariffs, supply chain complexity and the operational decisions that can make or break an independent brand.


Marketing

You May Monetise the Bride

As weddings become content productions with viral potential, brands, stylists and publicists are cashing in.

Marketing

You May Monetise the Bride

As weddings become content productions with viral potential, brands, stylists and publicists are cashing in.