Carlos Nazario Appointed Editor in Chief of Wonderland
The fashion editor and stylist is reuniting with longtime collaborator Alastair McKimm, chief creative officer of Wonderland parent Visual Talent Ltd.
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News & Analysis
The State of Fashion 2023: Resilience in the Face of Uncertainty
The seventh annual State of Fashion report by The Business of Fashion and McKinsey & Company reveals the industry is heading for a global slowdown in 2023 as macroeconomic tensions and slumping consumer confidence chip away at 2022′s gains. Download the full report to understand the 10 themes that will define the industry and the opportunities for growth in the year ahead.
Workplace & Talent
How I Became... L’Oréal’s Head of Makeup Research and Innovation for Luxury Brands
Micheline El Achkar’s science background served as a conduit to her current role in luxury makeup research and innovation. Now, she offers her careers advice for working in the beauty industry.
Retail
How to Approach Promotions This Holiday Season
Retailers sitting on piles of unsold merchandise have little choice but to ramp up discounts. But there’s a right way and a wrong way to attract bargain hunters.
Direct-to-Consumer
Why the New Guard of Digital Brands Are Embracing Wholesale
When even Glossier and Allbirds are signing deals with multi-brand retailers, it’s clear the go-it-alone era is over. Here’s how some new brands are building wholesale into their business plan from the get-go.
Retail
How to Plan Your Retail Footprint
For up-and-coming brands, a few small, cleverly designed stores in the right locations can have a bigger impact than a giant flagship
Technology
How Fashion’s Relationship With Buy Now, Pay Later Is Changing
Retailers signed on with buy now pay later services to draw new shoppers and convince them to spend more. Some are having second thoughts about what happens to those customers’ data once they click purchase.
Technology
The Returns on TikTok Ads Don’t Match the Hype Just Yet
Despite TikTok’s booming popularity and lower cost compared to Instagram, brands and experts say the return on ad spend doesn’t yet match more-established platforms, though that doesn’t mean brands can ignore it either.
Technology
5 Ways Retailers Can Gain an Edge Using Data
Given the amount of data brands and retailers are able to collect these days, it can be hard to pick out the information that matters. BoF spoke with brands and industry experts about the best ways to find the signal amid the noise.
Technology
The Opportunity in Hyper-Personalising Shopping
Big Data and AI can power one-to-one experiences that build long-term loyalty.
Technology
Zalando Co-CEO on Bringing Data Science to Fashion Retail
AI is critical to how the German fashion giant matches millions of customers with the right product in the right fit.
Technology
At More Retailers, Algorithms Are Deciding What’s for Sale
Brands are leaning into a data-driven “test-and-learn” approach, and even automating tasks such as reorders, to better match supply with demand and minimise their inventory risks.
Technology
The Traceability Tech Aiming to Unlock a More Sustainable Industry
Traceability systems powered by tracking software and Big Data will help brands reach far into their supply chains to understand the entire lifecycle of their products.
The News in Brief
Aritzia Seeks to More Than Double Sales by 2032
New categories and brick-and-mortar expansion beyond North America are set to drive Aritzia’s quest to hit $10.5 billion CAD ($7.5 billion).
Pop Mart Quarterly Sales Fall Up to 50% as Labubu Fad Cools
Sales in the Americas fell 70 to 75 percent.
Zegna to Take Summer Fashion Show to Beijing
The Italian label has continued to enjoy solid growth in China, defying a wider downturn in demand for European luxury. The June 11 presentation of its summer collection will be the latest in a series of travelling shows.
Beiersdorf Sales Slightly Miss Expectations on Nivea Weakness
The German consumer goods maker marginally missed market expectations for third-quarter sales growth on Tuesday, with its key Nivea brand posting a third straight quarterly sales decline.
Audemars Piguet to Certify Its Pre-Owned Watches Following Rolex
Whereas Rolex is both a buyer and seller of its second-hand watches through official retail partners, Audemars is setting up a marketplace where sellers set prices.
Mike Ashley’s Frasers Says It’s Taken Control of Hugo Boss
The British retail group has pushed its stake in the German apparel brand above 50 percent in a move that will turn Hugo Boss into a subsidiary of Frasers.
Shein Agrees to Pay $100 Million to Settle US FTC Probe
The settlement, equivalent to 44 percent of the ultra fast-fashion company’s second-quarter profit, is the latest blow amid regulatory and tax crackdowns in Europe and the US that have hampered Shein’s growth.