Puma Results Show Progress on Turnaround
The German sports brand posted a narrower loss in the second quarter as it pushed ahead with an effort to restore growth next year.
data
Workplace & Talent
How I Became... L’Oréal’s Head of Makeup Research and Innovation for Luxury Brands
Micheline El Achkar’s science background served as a conduit to her current role in luxury makeup research and innovation. Now, she offers her careers advice for working in the beauty industry.
How I Became... L’Oréal’s Head of Makeup Research and Innovation for Luxury Brands
Micheline El Achkar’s science background served as a conduit to her current role in luxury makeup research and innovation. Now, she offers her careers advice for working in the beauty industry.
Retail
How to Approach Promotions This Holiday Season
Retailers sitting on piles of unsold merchandise have little choice but to ramp up discounts. But there’s a right way and a wrong way to attract bargain hunters.
How to Approach Promotions This Holiday Season
Retailers sitting on piles of unsold merchandise have little choice but to ramp up discounts. But there’s a right way and a wrong way to attract bargain hunters.
Direct-to-Consumer
Why the New Guard of Digital Brands Are Embracing Wholesale
When even Glossier and Allbirds are signing deals with multi-brand retailers, it’s clear the go-it-alone era is over. Here’s how some new brands are building wholesale into their business plan from the get-go.
Why the New Guard of Digital Brands Are Embracing Wholesale
When even Glossier and Allbirds are signing deals with multi-brand retailers, it’s clear the go-it-alone era is over. Here’s how some new brands are building wholesale into their business plan from the get-go.
Retail
How to Plan Your Retail Footprint
For up-and-coming brands, a few small, cleverly designed stores in the right locations can have a bigger impact than a giant flagship
How to Plan Your Retail Footprint
For up-and-coming brands, a few small, cleverly designed stores in the right locations can have a bigger impact than a giant flagship
Technology
How Fashion’s Relationship With Buy Now, Pay Later Is Changing
Retailers signed on with buy now pay later services to draw new shoppers and convince them to spend more. Some are having second thoughts about what happens to those customers’ data once they click purchase.
How Fashion’s Relationship With Buy Now, Pay Later Is Changing
Retailers signed on with buy now pay later services to draw new shoppers and convince them to spend more. Some are having second thoughts about what happens to those customers’ data once they click purchase.
Technology
The Returns on TikTok Ads Don’t Match the Hype Just Yet
Despite TikTok’s booming popularity and lower cost compared to Instagram, brands and experts say the return on ad spend doesn’t yet match more-established platforms, though that doesn’t mean brands can ignore it either.
The Returns on TikTok Ads Don’t Match the Hype Just Yet
Despite TikTok’s booming popularity and lower cost compared to Instagram, brands and experts say the return on ad spend doesn’t yet match more-established platforms, though that doesn’t mean brands can ignore it either.
Technology
5 Ways Retailers Can Gain an Edge Using Data
Given the amount of data brands and retailers are able to collect these days, it can be hard to pick out the information that matters. BoF spoke with brands and industry experts about the best ways to find the signal amid the noise.
5 Ways Retailers Can Gain an Edge Using Data
Given the amount of data brands and retailers are able to collect these days, it can be hard to pick out the information that matters. BoF spoke with brands and industry experts about the best ways to find the signal amid the noise.
Technology
The Opportunity in Hyper-Personalising Shopping
Big Data and AI can power one-to-one experiences that build long-term loyalty.
The Opportunity in Hyper-Personalising Shopping
Big Data and AI can power one-to-one experiences that build long-term loyalty.
Technology
Zalando Co-CEO on Bringing Data Science to Fashion Retail
AI is critical to how the German fashion giant matches millions of customers with the right product in the right fit.
Zalando Co-CEO on Bringing Data Science to Fashion Retail
AI is critical to how the German fashion giant matches millions of customers with the right product in the right fit.
Technology
At More Retailers, Algorithms Are Deciding What’s for Sale
Brands are leaning into a data-driven “test-and-learn” approach, and even automating tasks such as reorders, to better match supply with demand and minimise their inventory risks.
At More Retailers, Algorithms Are Deciding What’s for Sale
Brands are leaning into a data-driven “test-and-learn” approach, and even automating tasks such as reorders, to better match supply with demand and minimise their inventory risks.
Technology
The Traceability Tech Aiming to Unlock a More Sustainable Industry
Traceability systems powered by tracking software and Big Data will help brands reach far into their supply chains to understand the entire lifecycle of their products.
The Traceability Tech Aiming to Unlock a More Sustainable Industry
Traceability systems powered by tracking software and Big Data will help brands reach far into their supply chains to understand the entire lifecycle of their products.
Technology
Luxury’s Customer Experience Is Getting a Tech Upgrade
Far from replacing the personal, face-to-face service at the heart of the luxury shopping experience, new technologies and digital channels are giving brands engaging and creative ways to enhance their customer relationships.
Luxury’s Customer Experience Is Getting a Tech Upgrade
Far from replacing the personal, face-to-face service at the heart of the luxury shopping experience, new technologies and digital channels are giving brands engaging and creative ways to enhance their customer relationships.
The News in Brief
Dsm-Firmenich’s Fragrance-Led Core Profit Beat Sends Shares Higher
Dsm-firmenich beat market expectations for second-quarter core earnings, said full-year sales growth should reach the upper end of its target range on the back of broad-based volume growth.
Reformation Valued at $886 Million in NYSE Debut
The Permira-backed womenswear retailer and some of its shareholders had raised $211 million in its IPO on Wednesday, with shares opening at $15 apiece.
Puig Reports First-Half Revenue Growth After Estée Lauder Talks End
The Spanish beauty company reported first-half revenue growth on strong demand for makeup from Charlotte Tilbury.
Canada Goose Beats Revenue Estimates as Demand Holds Up
The outerwear brand beat expectations for first-quarter revenue, but new US tariffs on Canadian could affect future earnings.
Steven Madden Tops Expectations and Lifts Full-Year Outlook
The retailer raised its full-year revenue forecast again as its integration of luxury brand Kurt Geiger last year provided a tailwind.
Reformation and Its Backers Raise $210.9 Million in IPO
The womenswear brand and shareholders including private-equity backer Permira raised new funds in an IPO that priced shares at the bottom of the marketed range.
Adidas Shares Plunge After World Cup Spend Dents Profit
Shares in the company fell the most on record after its marketing outlay for the World Cup resulted in lower-than-expected quarterly profit.