Asos Names Law Roach ‘Stylist in Residence’
Online fashion retailer Asos has brought on celebrity stylist Law Roach to bring his creative lens and styling approach to its campaigns and recently relaunched magazine.
consumers
Marketing
The Best of BoF: Marketing’s Highs and Lows
Turmoil on social media provided marketers with new challenges this year, but the full-on return of events and a new crop of influencers served as reasons for excitement in the space.
The Best of BoF: Marketing’s Highs and Lows
Turmoil on social media provided marketers with new challenges this year, but the full-on return of events and a new crop of influencers served as reasons for excitement in the space.
Topics
The Best of BoF: Global Markets, Tumult and Opportunity
From China to Senegal, 2022 was a year of tumult and opportunity in global markets far from fashion’s main capitals.
The Best of BoF: Global Markets, Tumult and Opportunity
From China to Senegal, 2022 was a year of tumult and opportunity in global markets far from fashion’s main capitals.
Direct-to-Consumer
How Amazon Fits Into the New DTC Playbook
Digital brands that once steered clear of Amazon are more open to selling on the marketplace, as the e-commerce slowdown and rising marketing costs makes it harder to find customers on their own.
How Amazon Fits Into the New DTC Playbook
Digital brands that once steered clear of Amazon are more open to selling on the marketplace, as the e-commerce slowdown and rising marketing costs makes it harder to find customers on their own.
Global Markets
Capturing Fashion’s Growth Potential in the Middle East
Brands will need to sharpen personalisation to remain attractive to the Middle East’s “increasingly assertive” shoppers, says the Dubai-based luxury group’s president in this State of Fashion 2023 interview.
Capturing Fashion’s Growth Potential in the Middle East
Brands will need to sharpen personalisation to remain attractive to the Middle East’s “increasingly assertive” shoppers, says the Dubai-based luxury group’s president in this State of Fashion 2023 interview.
Retail
The Year Ahead: Gender-Fluid Fashion Hits the High Street
Gender-fluid fashion will gain greater traction in mainstream markets as brands and retailers reflect changing consumer attitudes towards gender, propelled by Gen-Z. Shifts will materialise in product design and marketing along with in-store and online shopping.
The Year Ahead: Gender-Fluid Fashion Hits the High Street
Gender-fluid fashion will gain greater traction in mainstream markets as brands and retailers reflect changing consumer attitudes towards gender, propelled by Gen-Z. Shifts will materialise in product design and marketing along with in-store and online shopping.
Luxury
BoF Insights | What’s Next for Luxury Shoes in 5 Charts
From Amina Muaddi to Mach & Mach, wealthy consumers are reshaping the market with a desire for comfortable and versatile — yet statement-worthy — premium and luxury shoes, according to the latest report from BoF Insights.
BoF Insights | What’s Next for Luxury Shoes in 5 Charts
From Amina Muaddi to Mach & Mach, wealthy consumers are reshaping the market with a desire for comfortable and versatile — yet statement-worthy — premium and luxury shoes, according to the latest report from BoF Insights.
Sustainability
Puma’s Chief Sourcing Officer on Upgrading Brands' Sustainability Marketing
The sportswear brand’s chief sourcing officer discusses in The State of Fashion 2023 why mounting scrutiny of fashion’s “green” claims is good for the industry and what brands need to do to walk the talk on sustainability.
Puma’s Chief Sourcing Officer on Upgrading Brands' Sustainability Marketing
The sportswear brand’s chief sourcing officer discusses in The State of Fashion 2023 why mounting scrutiny of fashion’s “green” claims is good for the industry and what brands need to do to walk the talk on sustainability.
Retail
The Year Ahead: How Income Inequality Is Changing Fashion
Consumers will be unevenly impacted by economic turbulence in the year ahead. Depending on disposable income levels, some will postpone or curtail discretionary purchases, while others will seek out bargains, creating opportunities for off-price, resale and rental channels.
The Year Ahead: How Income Inequality Is Changing Fashion
Consumers will be unevenly impacted by economic turbulence in the year ahead. Depending on disposable income levels, some will postpone or curtail discretionary purchases, while others will seek out bargains, creating opportunities for off-price, resale and rental channels.
Luxury
Young Adults Living with Parents Fuel Luxury Boom, Morgan Stanley Says
Recent US Census data shows that nearly half of all young adults ages 18 to 29 are living with their parents — the highest level since 1940.
Young Adults Living with Parents Fuel Luxury Boom, Morgan Stanley Says
Recent US Census data shows that nearly half of all young adults ages 18 to 29 are living with their parents — the highest level since 1940.
Retail
The Year Ahead: How to Navigate Formalwear’s Return
Formalwear will continue to be redefined in 2023. The black suit will no longer be a wardrobe staple and consumers will prioritise versatility for work and events, though special occasions will be dominated by statement-making outfits.
The Year Ahead: How to Navigate Formalwear’s Return
Formalwear will continue to be redefined in 2023. The black suit will no longer be a wardrobe staple and consumers will prioritise versatility for work and events, though special occasions will be dominated by statement-making outfits.
Global Markets
How Fashion Can Weather Economic Turbulence
The State of Fashion 2023 explores the levers fashion brands can pull to realise profitable growth even even amid rising prices and economic uncertainty.
How Fashion Can Weather Economic Turbulence
The State of Fashion 2023 explores the levers fashion brands can pull to realise profitable growth even even amid rising prices and economic uncertainty.
Direct-to-Consumer
How Brands Can Turn Customers Into Repeat Shoppers
In a saturated market where customer acquisition costs are on the rise, fashion and beauty start-ups are exploring ways to boost repeat business.
How Brands Can Turn Customers Into Repeat Shoppers
In a saturated market where customer acquisition costs are on the rise, fashion and beauty start-ups are exploring ways to boost repeat business.
The News in Brief
Boohoo’s New Chairman Stirs Controversy as Broker Drops Coverage
The online clothing retailer, which rebranded as Debenhams Group last year, said Friday that Iain McDonald had taken over from Tim Morris with immediate effect in a move aimed at ‘rebuilding equity value.’
Luxury Perfume Line Roja London Acquired by Extravaganza Beauty
Master perfumer and founder Roja Dove will remain with the brand in a new consultancy role.
UK Retail Sales Bounce Back With 0.5% Gain in August
Warm weather and a brighter national mood helped lift spending on clothing and household goods despite rising energy bills.
EssilorLuxottica Gets Rare Sell Call Amid Stock Slump, AI Glasses Concerns
Shares in the eyewear giant, one of Europe's best-rated blue chips, have dropped 55 percent since November, while concerns are mounting over slowing growth and privacy issues for its AI glasses with Meta.
Olaplex Names New CEO
Christoph Kaul will succeed Amanda Baldwin, who led the hair care label through its acquisition by Henkel earlier this year.
Perelel Expands C-Suite, Tapping Rare Beauty’s CMO
Known for its prenatal vitamins, the wellness label has hired Rare Beauty's Ashley Murphy as its chief marketing officer, while Anjelika Temple moves into the chief creative officer role.
Swiss Watch Exports Grow for Fourth Month, Overcoming US Slump
Exports in August were buoyed by China and Japan, despite a sharp decline in shipments to the US.