Asos Announces Law Roach as Stylist in Residence
Online fashion retailer Asos has brought on celebrity stylist Law Roach to bring his creative lens and styling approach to its campaigns and recently relaunched magazine.
consumers
Retail
Why 2023 Will Set a New Baseline for Retail
As pandemic-driven disruptions subside, brands and retailers have a brand new slate with which to measure growth and progress.
Why 2023 Will Set a New Baseline for Retail
As pandemic-driven disruptions subside, brands and retailers have a brand new slate with which to measure growth and progress.
Direct-to-Consumer
The Year Ahead: The DTC Reckoning Is Coming For Fashion
Mounting digital marketing costs and e-commerce readjustments have put the viability of pure direct-to-consumer business models into question. The State of Fashion 2023 reveals that most brands will need to diversify their channel mix beyond DTC to generate growth.
The Year Ahead: The DTC Reckoning Is Coming For Fashion
Mounting digital marketing costs and e-commerce readjustments have put the viability of pure direct-to-consumer business models into question. The State of Fashion 2023 reveals that most brands will need to diversify their channel mix beyond DTC to generate growth.
Direct-to-Consumer
How DTC Brands Are Cutting Costs
Start-ups under pressure to operate in the black have logistics and marketing expenses in their sights.
How DTC Brands Are Cutting Costs
Start-ups under pressure to operate in the black have logistics and marketing expenses in their sights.
Luxury
The Debrief | Why Designer Shoes Are So Expensive
A new BoF Insights report tracks the evolution of the fast-growing high-end footwear market — and why luxury shoppers are willing to spend more than ever on the perfect shoe.
The Debrief | Why Designer Shoes Are So Expensive
A new BoF Insights report tracks the evolution of the fast-growing high-end footwear market — and why luxury shoppers are willing to spend more than ever on the perfect shoe.
Marketing
The Year Ahead: Digital Marketing in the Age of Privacy
As digital marketing becomes less effective and more costly, brands will embrace creative campaigns and channels such as retail media networks and the metaverse to achieve greater returns on investment and deepen community-led customer engagement.
The Year Ahead: Digital Marketing in the Age of Privacy
As digital marketing becomes less effective and more costly, brands will embrace creative campaigns and channels such as retail media networks and the metaverse to achieve greater returns on investment and deepen community-led customer engagement.
Sports
Hyper Growth Is Over for Sneakers. What’s Next?
As incumbents like Adidas and Nike grapple with a cooling market, niche players and newcomers have an opportunity to flourish.
Hyper Growth Is Over for Sneakers. What’s Next?
As incumbents like Adidas and Nike grapple with a cooling market, niche players and newcomers have an opportunity to flourish.
Luxury
Rolex Gets More Expensive in UK and US With Latest Price Hikes
Rolex SA raised prices in the US and UK by an average of about 2.5 percent, the latest increases for the top Swiss watch brand, according to analysts at Barclays.
Rolex Gets More Expensive in UK and US With Latest Price Hikes
Rolex SA raised prices in the US and UK by an average of about 2.5 percent, the latest increases for the top Swiss watch brand, according to analysts at Barclays.
News & Analysis
The 10 Themes That Will Define the Fashion Agenda in 2023
The 10 themes in The State of Fashion 2023, the authoritative annual report from The Business of Fashion and McKinsey & Company, highlight how businesses can deploy realistic yet bold strategies to drive growth, even amid challenging times.
The 10 Themes That Will Define the Fashion Agenda in 2023
The 10 themes in The State of Fashion 2023, the authoritative annual report from The Business of Fashion and McKinsey & Company, highlight how businesses can deploy realistic yet bold strategies to drive growth, even amid challenging times.
Retail
Why 2022 Wasn’t So Bad — and 2023 Might Be Better
A global recession may still be on the table, but even now there are reasons for hope.
Why 2022 Wasn’t So Bad — and 2023 Might Be Better
A global recession may still be on the table, but even now there are reasons for hope.
Sustainability
The Best of BoF: Fashion’s Sustainability Reckoning
From innovative materials to regulatory crackdowns, 2022 was a year that pushed the fashion industry to rethink how it operates.
The Best of BoF: Fashion’s Sustainability Reckoning
From innovative materials to regulatory crackdowns, 2022 was a year that pushed the fashion industry to rethink how it operates.
Luxury
The Best of BoF: Luxury’s Blockbuster Year
In 2022, luxury’s post-Covid rebound accelerated. Explore in-depth features and analysis about how brands and retailers are cultivating loyalty from top-spending clients, balancing runway dreams with smart pricing, and evolving their business models in the face of fierce competition.
The Best of BoF: Luxury’s Blockbuster Year
In 2022, luxury’s post-Covid rebound accelerated. Explore in-depth features and analysis about how brands and retailers are cultivating loyalty from top-spending clients, balancing runway dreams with smart pricing, and evolving their business models in the face of fierce competition.
Beauty
The Best of BoF: Beauty’s Year of Change
In 2022, the rules of beauty changed. Neon yellow replaced millennial pink, TikTok became the social marker of success, and omnichannel became the only path for survival. Explore BoF’s in-depth features and analysis on these topics and other year-defining trends like colour cosmetics’ comeback and the rise of celebrity brands.
The Best of BoF: Beauty’s Year of Change
In 2022, the rules of beauty changed. Neon yellow replaced millennial pink, TikTok became the social marker of success, and omnichannel became the only path for survival. Explore BoF’s in-depth features and analysis on these topics and other year-defining trends like colour cosmetics’ comeback and the rise of celebrity brands.
The News in Brief
Boohoo’s New Chairman Stirs Controversy as Broker Drops Coverage
The online clothing retailer, which rebranded as Debenhams Group last year, said Friday that Iain McDonald had taken over from Tim Morris with immediate effect in a move aimed at ‘rebuilding equity value.’
Luxury Perfume Line Roja London Acquired by Extravaganza Beauty
Master perfumer and founder Roja Dove will remain with the brand in a new consultancy role.
UK Retail Sales Bounce Back With 0.5% Gain in August
Warm weather and a brighter national mood helped lift spending on clothing and household goods despite rising energy bills.
EssilorLuxottica Gets Rare Sell Call Amid Stock Slump, AI Glasses Concerns
Shares in the eyewear giant, one of Europe's best-rated blue chips, have dropped 55 percent since November, while concerns are mounting over slowing growth and privacy issues for its AI glasses with Meta.
Olaplex Names New CEO
Christoph Kaul will succeed Amanda Baldwin, who led the hair care label through its acquisition by Henkel earlier this year.
Perelel Expands C-Suite, Tapping Rare Beauty’s CMO
Known for its prenatal vitamins, the wellness label has hired Rare Beauty's Ashley Murphy as its chief marketing officer, while Anjelika Temple moves into the chief creative officer role.
Swiss Watch Exports Grow for Fourth Month, Overcoming US Slump
Exports in August were buoyed by China and Japan, despite a sharp decline in shipments to the US.