Olaplex Names New CEO
Christoph Kaul will succeed Amanda Baldwin, who led the hair care label through its acquisition by Henkel earlier this year.
consumers
Retail
Case Study | The Complete Guide to Managing Markdowns
Offloading excess merchandise has never been more complex and critical for every brand and retailer, regardless of their size or category. BoF examines the best practices along every stage of the process, from planning to liquidation.
Case Study | The Complete Guide to Managing Markdowns
Offloading excess merchandise has never been more complex and critical for every brand and retailer, regardless of their size or category. BoF examines the best practices along every stage of the process, from planning to liquidation.
Luxury
It’s Not Just ‘Succession’: Why Quiet Luxury Is Everywhere Lately
The final season of HBO’s drama isn’t the only reason the discreet style of the ultra rich is a topic of conversation again. That, plus what else to watch for this week.
It’s Not Just ‘Succession’: Why Quiet Luxury Is Everywhere Lately
The final season of HBO’s drama isn’t the only reason the discreet style of the ultra rich is a topic of conversation again. That, plus what else to watch for this week.
Partner Content
Invisible Collection on the Future of Interior Design in Fashion Retail
Vying for attention from increasingly sophisticated consumers impacted by the downturn, fashion brands and retailers need to deliver exceptional in-store experiences. To discover how store interior design is innovating to increase sales and community engagement, BoF sits down with Invisible Collection co-founder Isabelle Dubern-Mallevays.
Invisible Collection on the Future of Interior Design in Fashion Retail
Vying for attention from increasingly sophisticated consumers impacted by the downturn, fashion brands and retailers need to deliver exceptional in-store experiences. To discover how store interior design is innovating to increase sales and community engagement, BoF sits down with Invisible Collection co-founder Isabelle Dubern-Mallevays.
Retail
Vans Knows You’re Sick of Their Shoes
For 15 years, the canvas sneaker giant rode a wave of teen demand for its classic styles, only to find itself on the outs when customers moved on to more innovative footwear. Will its new products drive growth again?
Vans Knows You’re Sick of Their Shoes
For 15 years, the canvas sneaker giant rode a wave of teen demand for its classic styles, only to find itself on the outs when customers moved on to more innovative footwear. Will its new products drive growth again?
Partner Content
How In-Store Fragrances Positively Impact Brand Value
BoF sits down with Lorenzo Cotti, CEO and founder of Integra Fragrances, to discover how olfactory strategies can increase brand equity and drive sales revenue while responding to growing consumer concern over air-quality.
How In-Store Fragrances Positively Impact Brand Value
BoF sits down with Lorenzo Cotti, CEO and founder of Integra Fragrances, to discover how olfactory strategies can increase brand equity and drive sales revenue while responding to growing consumer concern over air-quality.
Retail
Temu’s Ambitions Are Bigger Than Beating Shein
With a Super Bowl ad and a social marketing blitz, the Chinese-owned e-commerce platform has quickly built a big fast fashion business in the US. Analysts say its business model points to eventually competing against Amazon and TikTok.
Temu’s Ambitions Are Bigger Than Beating Shein
With a Super Bowl ad and a social marketing blitz, the Chinese-owned e-commerce platform has quickly built a big fast fashion business in the US. Analysts say its business model points to eventually competing against Amazon and TikTok.
China
Celebrity Marketing in China: Why the Stakes Are Rising
Chinese celebrities made a comeback at the European shows this season, but the brands hosting them see the country’s A-listers as more high-risk, high-reward than ever amid fresh scandals and tightening government regulation.
Celebrity Marketing in China: Why the Stakes Are Rising
Chinese celebrities made a comeback at the European shows this season, but the brands hosting them see the country’s A-listers as more high-risk, high-reward than ever amid fresh scandals and tightening government regulation.
Retail
How to Choose a Resale Partner
Secondhand sales are booming, but few retailers go it alone. Here’s what brands should consider when selecting a resale partner.
How to Choose a Resale Partner
Secondhand sales are booming, but few retailers go it alone. Here’s what brands should consider when selecting a resale partner.
Retail
BoF Insights | In the Age of BeReal, Gen-Z Says It’s Acceptable to Buy Fake Fashion
BoF’s data and analysis think tank, BoF Insights, reveals that Gen-Z consumers are getting comfortable with buying luxury dupes.
BoF Insights | In the Age of BeReal, Gen-Z Says It’s Acceptable to Buy Fake Fashion
BoF’s data and analysis think tank, BoF Insights, reveals that Gen-Z consumers are getting comfortable with buying luxury dupes.
Partner Content
Connecting With Consumers in Today’s Rapidly Shifting Market
At Coterie in New York this February, executives from showcasing brands Faherty, HNST, Deepa Gurnani and Lelet NY joined BoF on stage to discuss how they connect with their communities, sharing insights with Coterie’s audience of upcoming and sought-after designers, buyers and retailers as part of the event’s educational programming.
Connecting With Consumers in Today’s Rapidly Shifting Market
At Coterie in New York this February, executives from showcasing brands Faherty, HNST, Deepa Gurnani and Lelet NY joined BoF on stage to discuss how they connect with their communities, sharing insights with Coterie’s audience of upcoming and sought-after designers, buyers and retailers as part of the event’s educational programming.
Sustainability
At the Home of Zara, Fast and Slow Fashion Collide
A Coruna, Spain is the unlikely headquarters of the world’s biggest fast-fashion retailer, but also where a host of small boutiques pitch themselves as the antidote to constant growth and newness.
At the Home of Zara, Fast and Slow Fashion Collide
A Coruna, Spain is the unlikely headquarters of the world’s biggest fast-fashion retailer, but also where a host of small boutiques pitch themselves as the antidote to constant growth and newness.
Global Markets
BoF Insights | How Middle East Consumers Shop Fashion, Explained
An analysis of consumers in the United Arab Emirates and Saudi Arabia from BoF Insights reveals what’s at stake for both local and global brands in an industry in the midst of vast change.
BoF Insights | How Middle East Consumers Shop Fashion, Explained
An analysis of consumers in the United Arab Emirates and Saudi Arabia from BoF Insights reveals what’s at stake for both local and global brands in an industry in the midst of vast change.
The News in Brief
Perelel Expands C-Suite, Tapping Rare Beauty’s CMO
Known for its prenatal vitamins, the wellness label has hired Rare Beauty's Ashley Murphy as its chief marketing officer, while Anjelika Temple moves into the chief creative officer role.
Swiss Watch Exports Grow for Fourth Month, Overcoming US Slump
Exports in August were buoyed by China and Japan, despite a sharp decline in shipments to the US.
Alexandre Arnault Joins Nike’s Board of Directors
The LVMH executive joins Nike’s board as the sportswear giant prepares to be removed from the S&P 100 index after nearly two decades.
Matthieu Blazy, Sarah Burton, Haider Ackermann Among Nominees for BFC Designer of the Year
The Fashion Awards ceremony, set for Nov. 30, will also recognise the BFC’s second Vanguard award recipient, recognising emerging British design talent.
Supergoop Announces Chief Commercial Officer
The sunscreen label has appointed former Coty executive Jamie Parker to the newly created role as it gears up to become a “global skin health company.”
Mytheresa Owner’s Sales Rise as Ultra Wealthy Keep Shopping
LuxExperience posted a rise in sales as the luxury multibrand platform’s strategy of catering to the ultra wealthy helped it navigate a difficult environment for high-end fashion.
The Independents Acquires Production Studio Smuggler
The global collective has brought film studio Smuggler under its umbrella to bolster its entertainment capabilities.