Olaplex Names New CEO
Christoph Kaul will succeed Amanda Baldwin, who led the hair care label through its acquisition by Henkel earlier this year.
consumers
Partner Content
BoF Insights | The Evolving Art of Luxury Experiential Retail
Today’s luxury shoppers have high expectations for what experiential shopping needs to deliver, as a new report from BoF Insights, in partnership with upcoming shopping district Royalmount, reveals.
BoF Insights | The Evolving Art of Luxury Experiential Retail
Today’s luxury shoppers have high expectations for what experiential shopping needs to deliver, as a new report from BoF Insights, in partnership with upcoming shopping district Royalmount, reveals.
Beauty
Turning Sexual Wellness Into a Contact Sport
The Soho boutique is probably the first sex toy shop with a shrine to Wayne Gretzky, but it’s not alone in its pursuit of using vibrators and lube to lure shoppers into stores.
Turning Sexual Wellness Into a Contact Sport
The Soho boutique is probably the first sex toy shop with a shrine to Wayne Gretzky, but it’s not alone in its pursuit of using vibrators and lube to lure shoppers into stores.
Luxury
Zegna Group Reports €65M Profit Amid ‘Quiet Luxury’ Boom
Ermenegildo Zegna Group is currently seeing double-digit growth in stores after hitting €1.5 billion in sales last year. With a slowdown expected for luxury brands, chairman Gildo Zegna tells BoF the recently rebranded menswear giant is well-positioned to outperform.
Zegna Group Reports €65M Profit Amid ‘Quiet Luxury’ Boom
Ermenegildo Zegna Group is currently seeing double-digit growth in stores after hitting €1.5 billion in sales last year. With a slowdown expected for luxury brands, chairman Gildo Zegna tells BoF the recently rebranded menswear giant is well-positioned to outperform.
Marketing
Behind the Text Message Marketing Boom
Text messaging has emerged as one of the best tools for brands to keep customers coming back. But as fast as shoppers are to get on board with texts, they are even quicker to run away. Brands must balance using SMS to drive transactions and building deeper connections with customers.
Behind the Text Message Marketing Boom
Text messaging has emerged as one of the best tools for brands to keep customers coming back. But as fast as shoppers are to get on board with texts, they are even quicker to run away. Brands must balance using SMS to drive transactions and building deeper connections with customers.
Luxury
Audemars Piguet to Guarantee $55,000 Watches Against Theft in Industry First
Audemars Piguet, the Swiss luxury watch brand best known for the highly sought-after Royal Oak, will offer to replace clients’ stolen watches as part of a new service program created in response to a surge in watch-related crime.
Audemars Piguet to Guarantee $55,000 Watches Against Theft in Industry First
Audemars Piguet, the Swiss luxury watch brand best known for the highly sought-after Royal Oak, will offer to replace clients’ stolen watches as part of a new service program created in response to a surge in watch-related crime.
Direct-to-Consumer
Will Brands Ever Get Product Recommendations Right?
The technology that exists for brands to offer customers individualised online shopping experiences is expensive and complex. But some start-ups are finding ways to personalise product recommendations and more.
Will Brands Ever Get Product Recommendations Right?
The technology that exists for brands to offer customers individualised online shopping experiences is expensive and complex. But some start-ups are finding ways to personalise product recommendations and more.
Technology
What Is Lemon8 and What Are Its Links With Under-Fire TikTok
While political scrutiny continues to intensify on the widely popular short video app TikTok in the US and across the world, another owned by the same Chinese company, ByteDance Ltd., is going viral. As downloads of Lemon8 surge in the US, here’s what you need to know about it:
What Is Lemon8 and What Are Its Links With Under-Fire TikTok
While political scrutiny continues to intensify on the widely popular short video app TikTok in the US and across the world, another owned by the same Chinese company, ByteDance Ltd., is going viral. As downloads of Lemon8 surge in the US, here’s what you need to know about it:
Retail
Fashion Can’t Count on Tourists to Come to the Rescue Again
Vacation destinations are gearing up for another huge year, including the return of Chinese travelers for the first time since the pandemic. But whether tourists will splurge on fashion like they did last year is less clear.
Fashion Can’t Count on Tourists to Come to the Rescue Again
Vacation destinations are gearing up for another huge year, including the return of Chinese travelers for the first time since the pandemic. But whether tourists will splurge on fashion like they did last year is less clear.
Retail
The Athleisure-fication of Everything
Demand for leggings and sweats may have peaked, but the pandemic’s comfort-first aesthetic is hardly dead. It’s simply mutating into something else: a yet-to-be-named category that incorporates stretch and softness into a staggering number of fashion staples, from trousers to jumpsuits.
The Athleisure-fication of Everything
Demand for leggings and sweats may have peaked, but the pandemic’s comfort-first aesthetic is hardly dead. It’s simply mutating into something else: a yet-to-be-named category that incorporates stretch and softness into a staggering number of fashion staples, from trousers to jumpsuits.
Luxury
Luxury Boom Makes Richemont, Burberry Key European M&A Targets
With sales of luxury goods widely expected to withstand the darkening economic outlook and Chinese demand enjoying a post-Covid reopening boost, the sector appears ripe for a mergers & acquisitions wave, according to an informal Bloomberg survey of 17 M&A desks, fund managers and analysts.
Luxury Boom Makes Richemont, Burberry Key European M&A Targets
With sales of luxury goods widely expected to withstand the darkening economic outlook and Chinese demand enjoying a post-Covid reopening boost, the sector appears ripe for a mergers & acquisitions wave, according to an informal Bloomberg survey of 17 M&A desks, fund managers and analysts.
Luxury
Are Luxury Brands Overexposed?
Sales of megabrands like Louis Vuitton and Hermès continue to surge, but ubiquity risk is driven by key styles appearing too often on the street and not by revenue, writes Luca Solca.
Are Luxury Brands Overexposed?
Sales of megabrands like Louis Vuitton and Hermès continue to surge, but ubiquity risk is driven by key styles appearing too often on the street and not by revenue, writes Luca Solca.
Partner Content
Where to Focus Retail Technology Investment in 2023
What innovations should executives prioritise to ensure no customer is left behind in the downturn? Maju Kuruvilla, CEO of Bolt and previously a VP/GM at Amazon, shares his experience in driving growth through technology in turbulent markets, his insight on the channels that matter and why customer centricity is more critical than ever.
Where to Focus Retail Technology Investment in 2023
What innovations should executives prioritise to ensure no customer is left behind in the downturn? Maju Kuruvilla, CEO of Bolt and previously a VP/GM at Amazon, shares his experience in driving growth through technology in turbulent markets, his insight on the channels that matter and why customer centricity is more critical than ever.
The News in Brief
Perelel Expands C-Suite, Tapping Rare Beauty’s CMO
Known for its prenatal vitamins, the wellness label has hired Rare Beauty's Ashley Murphy as its chief marketing officer, while Anjelika Temple moves into the chief creative officer role.
Swiss Watch Exports Grow for Fourth Month, Overcoming US Slump
Exports in August were buoyed by China and Japan, despite a sharp decline in shipments to the US.
Alexandre Arnault Joins Nike’s Board of Directors
The LVMH executive joins Nike’s board as the sportswear giant prepares to be removed from the S&P 100 index after nearly two decades.
Matthieu Blazy, Sarah Burton, Haider Ackermann Among Nominees for BFC Designer of the Year
The Fashion Awards ceremony, set for Nov. 30, will also recognise the BFC’s second Vanguard award recipient, recognising emerging British design talent.
Supergoop Announces Chief Commercial Officer
The sunscreen label has appointed former Coty executive Jamie Parker to the newly created role as it gears up to become a “global skin health company.”
Mytheresa Owner’s Sales Rise as Ultra Wealthy Keep Shopping
LuxExperience posted a rise in sales as the luxury multibrand platform’s strategy of catering to the ultra wealthy helped it navigate a difficult environment for high-end fashion.
The Independents Acquires Production Studio Smuggler
The global collective has brought film studio Smuggler under its umbrella to bolster its entertainment capabilities.