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Luxury

Why Brand Experiences Are Redefining Luxury

Luxury value is increasingly measured through the access, moments and memories linked to a brand, according to BoF Insights and McKinsey’s latest report.

Luxury

Why Brand Experiences Are Redefining Luxury

Luxury value is increasingly measured through the access, moments and memories linked to a brand, according to BoF Insights and McKinsey’s latest report.


Beauty

The Body Care Category Ripe for Gen Alpha

Personal care conglomerates and small indies alike are setting their sights on the deodorant market to get under the arms and into the beauty routines of young consumers.

Beauty

The Body Care Category Ripe for Gen Alpha

Personal care conglomerates and small indies alike are setting their sights on the deodorant market to get under the arms and into the beauty routines of young consumers.


Luxury

Urban Jürgensen: Introducing Elite Watchmaking to New Audiences

Chief executive Alex Rosenfield explains in 'Face to Face With Luxury Clients' how the historic, ultra-high-end watchmaker is engaging lifestyle customers and the next generation of ‘gearheads’ with a Timothée Chalamet tie-up and a fresh approach to community building while bypassing traditional retail.

Luxury

Urban Jürgensen: Introducing Elite Watchmaking to New Audiences

Chief executive Alex Rosenfield explains in 'Face to Face With Luxury Clients' how the historic, ultra-high-end watchmaker is engaging lifestyle customers and the next generation of ‘gearheads’ with a Timothée Chalamet tie-up and a fresh approach to community building while bypassing traditional retail.


Beauty

Glossier’s Plan to Reignite Its Marketing Magic

As the beleagured Millennial beauty brand works on its turnaround, a campaign in partnership with the New York City Tourism Board recalls its early marketing stunts.

Beauty

Glossier’s Plan to Reignite Its Marketing Magic

As the beleagured Millennial beauty brand works on its turnaround, a campaign in partnership with the New York City Tourism Board recalls its early marketing stunts.


Luxury

Jessica McCormack: How a Challenger Is Seizing the Jewellery Opportunity

The London-based independent jewellery label, which sells high-end pieces for everyday wear, has boosted sales by leveraging jewellery as a means of self expression. Chief executive Leonie Brantberg details in our latest report ‘Face to Face With Luxury Clients’ the brand’s strategy and expansion plans.

Luxury

Jessica McCormack: How a Challenger Is Seizing the Jewellery Opportunity

The London-based independent jewellery label, which sells high-end pieces for everyday wear, has boosted sales by leveraging jewellery as a means of self expression. Chief executive Leonie Brantberg details in our latest report ‘Face to Face With Luxury Clients’ the brand’s strategy and expansion plans.


Marketing

Why This Summer’s Fashion Campaigns Are All-In on Retro Escapism

Driven by digital fatigue, brands across the pricing spectrum are transforming consumers’ collective memories of simpler times into marketing material. But with so many campaigns leaning into a similar aesthetic, it’s become a race to stand out.

Marketing

Why This Summer’s Fashion Campaigns Are All-In on Retro Escapism

Driven by digital fatigue, brands across the pricing spectrum are transforming consumers’ collective memories of simpler times into marketing material. But with so many campaigns leaning into a similar aesthetic, it’s become a race to stand out.


Luxury

Luxury Clients Want Meaning More Than Status

The era of buying luxury purely for status and visibility is giving way to something more personal, centred on identity, connection and self-expression, according to BoF Insights and McKinsey’s report ‘Face to Face With Luxury Clients.’

Luxury

Luxury Clients Want Meaning More Than Status

The era of buying luxury purely for status and visibility is giving way to something more personal, centred on identity, connection and self-expression, according to BoF Insights and McKinsey’s report ‘Face to Face With Luxury Clients.’


Sustainability

What France’s Anti-Fast Fashion Law Means for Shein

The new legislation introduces advertising restrictions and financial penalties aimed squarely at ultra-fast fashion platforms like Shein and Temu while largely sparing European players such as Zara and H&M.

Sustainability

What France’s Anti-Fast Fashion Law Means for Shein

The new legislation introduces advertising restrictions and financial penalties aimed squarely at ultra-fast fashion platforms like Shein and Temu while largely sparing European players such as Zara and H&M.


Beauty

Exclusive: Can Refy Conquer Europe?

After an encouraging launch in the Middle East, the cult Manchester-based label Refy is betting on the dominance of its core aesthetic by expanding its physical presence to a new continent.

Beauty

Exclusive: Can Refy Conquer Europe?

After an encouraging launch in the Middle East, the cult Manchester-based label Refy is betting on the dominance of its core aesthetic by expanding its physical presence to a new continent.


Retail

Gymshark Founder in Talks to Buy Back Part of Stake Sold to Private Equity

Ben Francis is in discussions to buy back a portion of the 21 percent stake he sold in 2020 as he looks to increase his control of the activewear brand.

Retail

Gymshark Founder in Talks to Buy Back Part of Stake Sold to Private Equity

Ben Francis is in discussions to buy back a portion of the 21 percent stake he sold in 2020 as he looks to increase his control of the activewear brand.


Beauty

The Festival Where Haircutting Is a Spectator Sport

At Sydney’s Hair festival, professionals from the hair industry put their locks on show — and jostle for a view of the live cutting competition.

Beauty

The Festival Where Haircutting Is a Spectator Sport

At Sydney’s Hair festival, professionals from the hair industry put their locks on show — and jostle for a view of the live cutting competition.


Luxury

Icicle: Capturing Interest in Chinese Brands

Executive president Louise Xu explains how the Shanghai-based quiet luxury label is tapping rising interest in Chinese brands, its novel retail concept and the differences between Chinese and Western consumers.

Luxury

Icicle: Capturing Interest in Chinese Brands

Executive president Louise Xu explains how the Shanghai-based quiet luxury label is tapping rising interest in Chinese brands, its novel retail concept and the differences between Chinese and Western consumers.