Bernard Arnault Joins X as LVMH CEO Fights Off Rumours of Family Disunity
French newspaper Le Monde published a six-part series last week on the tycoon, including alleged tensions among his family members driven by succession.
consumers
Luxury
The Debrief | Inside The Swatch x Audemars Piguet Global Frenzy
As Swatch and Audemars Piguet sparked a global retail frenzy over the weekend with a $400 plastic pocket watch, BoF’s Cathaleen Chen and Mimosa Spencer dissect whether high-low collaborations democratise luxury or dilute brand equity in an industry built on exclusivity.
The Debrief | Inside The Swatch x Audemars Piguet Global Frenzy
As Swatch and Audemars Piguet sparked a global retail frenzy over the weekend with a $400 plastic pocket watch, BoF’s Cathaleen Chen and Mimosa Spencer dissect whether high-low collaborations democratise luxury or dilute brand equity in an industry built on exclusivity.
Technology
Why ‘POV Shopping’ Videos Are a Risk for Luxury
Point-of-view videos secretly filmed inside luxury boutiques by content creators wearing smartglasses are going viral on TikTok and Instagram, creating reputational risk for luxury brands from Gucci to Patek Philippe.
Why ‘POV Shopping’ Videos Are a Risk for Luxury
Point-of-view videos secretly filmed inside luxury boutiques by content creators wearing smartglasses are going viral on TikTok and Instagram, creating reputational risk for luxury brands from Gucci to Patek Philippe.
Luxury
The BoF Podcast | What’s Really Happening in Luxury Right Now
In their regular conversation with System Magazine, Imran Amed and Bernstein’s Luca Solca cut through the noise on Chanel’s frenzy, Gucci’s work-in-progress reset and why the industry can no longer plan beyond the next quarter.
The BoF Podcast | What’s Really Happening in Luxury Right Now
In their regular conversation with System Magazine, Imran Amed and Bernstein’s Luca Solca cut through the noise on Chanel’s frenzy, Gucci’s work-in-progress reset and why the industry can no longer plan beyond the next quarter.
Beauty
The Ordinary’s Stunts Are Getting Bolder. How Far Can They Go?
The Estée Lauder-owned skincare brand is staging immersive, local pop-ups all over the world. Its newest, in New York, may be one of its most audacious yet.
The Ordinary’s Stunts Are Getting Bolder. How Far Can They Go?
The Estée Lauder-owned skincare brand is staging immersive, local pop-ups all over the world. Its newest, in New York, may be one of its most audacious yet.
Beauty
The Debrief | Why Are So Many Brands Faking Scandals?
The Business of Beauty’s Priya Rao and Rachael Griffiths discuss how beauty brands are moving beyond traditional social media content to experiment with “rage bait.”
The Debrief | Why Are So Many Brands Faking Scandals?
The Business of Beauty’s Priya Rao and Rachael Griffiths discuss how beauty brands are moving beyond traditional social media content to experiment with “rage bait.”
Beauty
Is There a Right Way to Sell Skincare to Kids?
Beauty built an entire industry around Gen Alpha’s shopping frenzy. But as the legal and ethical consequences of marketing to kids come into focus, tween-focused brands face their watershed moment.
Is There a Right Way to Sell Skincare to Kids?
Beauty built an entire industry around Gen Alpha’s shopping frenzy. But as the legal and ethical consequences of marketing to kids come into focus, tween-focused brands face their watershed moment.
Retail
Case Study | The New Hype Playbook: From Drops to Stories
Hype is often misunderstood as fleeting or superficial, but it’s ultimately about getting consumers excited and offers brands a powerful means to cut through noise and capture attention. With shoppers tiring of viral marketing stunts, however, brands need a new playbook that can deliver sustained cultural momentum.
Case Study | The New Hype Playbook: From Drops to Stories
Hype is often misunderstood as fleeting or superficial, but it’s ultimately about getting consumers excited and offers brands a powerful means to cut through noise and capture attention. With shoppers tiring of viral marketing stunts, however, brands need a new playbook that can deliver sustained cultural momentum.
Beauty
Can a Beauty Brand Stretch From Gen X to Z?
In a market of increasingly segmented shoppers, legacy labels like Olay and Covergirl are rethinking what it means to be a multigenerational beauty brand.
Can a Beauty Brand Stretch From Gen X to Z?
In a market of increasingly segmented shoppers, legacy labels like Olay and Covergirl are rethinking what it means to be a multigenerational beauty brand.
Beauty
Are We Anywhere Near Peak Lip Balm?
The ‘skinification’ of lip products is still driving the category, but consumer fatigue and cannibalisation are beginning to threaten its continued growth.
Are We Anywhere Near Peak Lip Balm?
The ‘skinification’ of lip products is still driving the category, but consumer fatigue and cannibalisation are beginning to threaten its continued growth.
Beauty
Eli Lilly’s Mounjaro Becomes World’s Top-Selling Drug
The GLP-1 medication has surpassed Merck & Co.’s cancer therapy Keytruda as the world’s best-selling medication.
Eli Lilly’s Mounjaro Becomes World’s Top-Selling Drug
The GLP-1 medication has surpassed Merck & Co.’s cancer therapy Keytruda as the world’s best-selling medication.
Beauty
Can Beauty’s ‘Limited-Edition’ Launch Strategy Last?
Membership-based fragrance label Ffern is opening its orders to the general public for the first time, as other beauty brands jump in on the product-drop experiment.
Can Beauty’s ‘Limited-Edition’ Launch Strategy Last?
Membership-based fragrance label Ffern is opening its orders to the general public for the first time, as other beauty brands jump in on the product-drop experiment.
Beauty
Can the ‘MAC of Italy’ Make It in America?
European cosmetics giant Kiko Milano has racked up over $1 billion in sales with storefronts across the globe from Chile to India. Until now, success in the hyper-competitive US market has been more elusive, however.
Can the ‘MAC of Italy’ Make It in America?
European cosmetics giant Kiko Milano has racked up over $1 billion in sales with storefronts across the globe from Chile to India. Until now, success in the hyper-competitive US market has been more elusive, however.
The News in Brief
CVC Mulls Buying Stake in Jeweller APM Monaco From TPG
CVC Capital Partners is considering buying a stake in the fashion jeweller from private-equity firm TPG Inc., according to people familiar with the matter.
London’s Liberty Doubles Fabric Section as Sewing Booms
The department store has more than doubled the size of its fabrics department and will host crafting classes this autumn as social media drives a surge in activities like sewing.
US Businesses File Lawsuit Challenging New ‘Forced Labour’ Tariffs
Two small businesses, backed by the group that successfully sued over previous tariffs, say the new policy similarly exceeds the president’s authority to tax imports.
Perfume Maker Givaudan’s Sales Beat Estimates, Tariff Paybacks Weigh on Shares
Givaudan’s second-quarter organic sales came in ahead of market estimates on Thursday, but its shares fell 5 percent on litigation costs and tariff repayments.
Trump to Impose Forced Labour Duties on Friday as Temporary 10% US Tariffs Expire
The move is the White House’s latest effort to restore Trump’s campaign vision of a near-global tariff after the US Supreme Court in February struck down his ‘reciprocal’ duties.
LVMH Appoints General Manager of Fragrance
Givenchy executive Yann Musquin will lead the group’s fragrance portfolio, succeeding longtime division head Romain Spitzer.
India Changes Rule in Win for Foreign E-Commerce Companies
In a major win for Amazon, which lobbied for the change, the government will allow foreign e-commerce companies to buy products directly from Indian sellers and sell them to overseas customers.