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Luxury

The State of Fashion: Luxury

Macroeconomic headwinds, shifting customer preferences and a deteriorating value proposition continue to weigh on the global luxury sector in 2025. Companies need to review their strategic priorities — investing in talent development, product excellence and finding new ways to engage with clients. Download the special Luxury edition of The State of Fashion report by BoF Insights and McKinsey & Company to understand the strategic imperatives for luxury executives in the years ahead.

Luxury

The State of Fashion: Luxury

Macroeconomic headwinds, shifting customer preferences and a deteriorating value proposition continue to weigh on the global luxury sector in 2025. Companies need to review their strategic priorities — investing in talent development, product excellence and finding new ways to engage with clients. Download the special Luxury edition of The State of Fashion report by BoF Insights and McKinsey & Company to understand the strategic imperatives for luxury executives in the years ahead.


Retail

Consumers Want Brands to Prove They’re Worth It

Macroeconomic pressures and rising prices have driven fashion shoppers to adopt cost-conscious behaviours. To capture customers’ share of wallet, brands will need to prove their value, finds the BoF-McKinsey State of Fashion 2025.

Retail

Consumers Want Brands to Prove They’re Worth It

Macroeconomic pressures and rising prices have driven fashion shoppers to adopt cost-conscious behaviours. To capture customers’ share of wallet, brands will need to prove their value, finds the BoF-McKinsey State of Fashion 2025.


Beauty

How to Keep the Gen-Z Fragrance Boom Going

Fragrance has proved a bright spot amid the beauty sales slowdown. But to keep growing, brands need to adapt to consumer habits that are changing quickly.

Beauty

How to Keep the Gen-Z Fragrance Boom Going

Fragrance has proved a bright spot amid the beauty sales slowdown. But to keep growing, brands need to adapt to consumer habits that are changing quickly.


Retail

Holiday Online Sales Hit a Record $241 Billion in US, Adobe Says

US e-commerce spending hit a record $241 billion over the 2024 holiday season, driven by deep discounts and strong demand for electronics, apparel, and home goods.

Retail

Holiday Online Sales Hit a Record $241 Billion in US, Adobe Says

US e-commerce spending hit a record $241 billion over the 2024 holiday season, driven by deep discounts and strong demand for electronics, apparel, and home goods.


Direct-to-Consumer

What Comes After a Brand Hits $100 Million in Sales?

Labels that crossed the nine figure sales mark despite tougher market conditions are blending new and old school brand-building tactics to create long-lasting legacies as they move beyond that number.

Direct-to-Consumer

What Comes After a Brand Hits $100 Million in Sales?

Labels that crossed the nine figure sales mark despite tougher market conditions are blending new and old school brand-building tactics to create long-lasting legacies as they move beyond that number.


Marketing

Why the ‘Walmart Birkin’ Struck a Nerve

There are countless “dupes” for luxury goods available, but the fact that a copycat version of Hermès' ultra-coveted bag attracted so much attention online speaks to a shift in consumer sentiment around buying knockoffs.

Marketing

Why the ‘Walmart Birkin’ Struck a Nerve

There are countless “dupes” for luxury goods available, but the fact that a copycat version of Hermès' ultra-coveted bag attracted so much attention online speaks to a shift in consumer sentiment around buying knockoffs.


Retail

Why Brick-and-Mortar Resale Is Flourishing

Brick-and-mortar shops selling secondhand fashion are thriving in the US, even amid the boom in online players that’s grabbed much of the industry’s attention and investment.

Retail

Why Brick-and-Mortar Resale Is Flourishing

Brick-and-mortar shops selling secondhand fashion are thriving in the US, even amid the boom in online players that’s grabbed much of the industry’s attention and investment.


Retail

Fashion Wakes Up to the ‘Silver Generation’ Opportunity

The fashion industry has typically focused on youth. But with shoppers over 50 representing a growing share of global spend, smart brands are showcasing their inter-generational appeal, according to the BoF-McKinsey State of Fashion 2025.

Retail

Fashion Wakes Up to the ‘Silver Generation’ Opportunity

The fashion industry has typically focused on youth. But with shoppers over 50 representing a growing share of global spend, smart brands are showcasing their inter-generational appeal, according to the BoF-McKinsey State of Fashion 2025.


Retail

Why Are Sneaker Collaborations So Boring?

Sneaker giants often have a ‘cheat code’ for tie-ups with indie designers, insiders say, reflecting a lack of innovation among legacy players in the industry.

Retail

Why Are Sneaker Collaborations So Boring?

Sneaker giants often have a ‘cheat code’ for tie-ups with indie designers, insiders say, reflecting a lack of innovation among legacy players in the industry.


Luxury

Executive Memo | Luxury Has a Pricing Problem. What Now?

Steep price hikes have put pressure on big luxury’s value proposition, contributing to the sharp downturn in demand for luxury megabrands this year. Smart executives will take action to rebalance the price-value equation — and fast.

Luxury

Executive Memo | Luxury Has a Pricing Problem. What Now?

Steep price hikes have put pressure on big luxury’s value proposition, contributing to the sharp downturn in demand for luxury megabrands this year. Smart executives will take action to rebalance the price-value equation — and fast.


Financial Markets

L Catterton: Finding Value in a Tough Market

Nikhil Thukral, managing partner at the LVMH-affiliated private equity fund, talks about the ingredients of winning companies, the dynamics challenging fashion's incumbents and how economic shifts are shaping investor strategies in the BoF-McKinsey State of Fashion 2025.

Financial Markets

L Catterton: Finding Value in a Tough Market

Nikhil Thukral, managing partner at the LVMH-affiliated private equity fund, talks about the ingredients of winning companies, the dynamics challenging fashion's incumbents and how economic shifts are shaping investor strategies in the BoF-McKinsey State of Fashion 2025.


Retail

Is the Luxury Watch Market Turning a Corner?

While demand still lags behind supply, some observers believe Swiss timepieces will see renewed interest in the face of tech fatigue and disillusionment with luxury fashion.

Retail

Is the Luxury Watch Market Turning a Corner?

While demand still lags behind supply, some observers believe Swiss timepieces will see renewed interest in the face of tech fatigue and disillusionment with luxury fashion.