Another Lululemon Executive Exits Ahead of Incoming CEO
The departure of AI chief Ranju Das after less than a year in the role comes shortly after the chief strategy officer exited ahead of new chief executive Heidi O'Neill joining in September.
consumers
Marketing
Why DTC Is Finally Investing in Brand Marketing
Digitally native brands that were once known for rampant social media ads — from Rothy’s to Everlane — are going all in on storytelling that boosts loyalty and creates long term sales growth.
Why DTC Is Finally Investing in Brand Marketing
Digitally native brands that were once known for rampant social media ads — from Rothy’s to Everlane — are going all in on storytelling that boosts loyalty and creates long term sales growth.
Direct-to-Consumer
Rothy’s Has a Plan to Outlast the Ballet Flat Craze
The brand, which scored a hit nearly a decade ago with its flats woven from recycled plastic, has found a second act selling footwear that’s on-trend with Gen-Z.
Rothy’s Has a Plan to Outlast the Ballet Flat Craze
The brand, which scored a hit nearly a decade ago with its flats woven from recycled plastic, has found a second act selling footwear that’s on-trend with Gen-Z.
Retail
Surprise! Why Apparel Prices Are Actually Falling
The latest US inflation data, covering the weeks after the Trump administration’s tariffs kicked in, shows prices for clothing declined at their fastest pace in years. Consumers shouldn’t get complacent though — many experts say sticker shock is still coming.
Surprise! Why Apparel Prices Are Actually Falling
The latest US inflation data, covering the weeks after the Trump administration’s tariffs kicked in, shows prices for clothing declined at their fastest pace in years. Consumers shouldn’t get complacent though — many experts say sticker shock is still coming.
Marketing
How to Acquire Customers with Instagram Ads in 2025
As paid marketing on Meta gets cheaper and easier to target customers, brands are getting more strategic about the content that attracts consumers at different points in their shopping journey.
How to Acquire Customers with Instagram Ads in 2025
As paid marketing on Meta gets cheaper and easier to target customers, brands are getting more strategic about the content that attracts consumers at different points in their shopping journey.
Beauty
The State of Fashion: Beauty Report — Solving the Growth Puzzle
Beauty’s era of effortless growth is giving way to a more complex landscape. Download the second volume of BoF and McKinsey & Company’s industry report to learn how to navigate evolving consumer expectations, market deceleration and regional volatility in the years ahead.
The State of Fashion: Beauty Report — Solving the Growth Puzzle
Beauty’s era of effortless growth is giving way to a more complex landscape. Download the second volume of BoF and McKinsey & Company’s industry report to learn how to navigate evolving consumer expectations, market deceleration and regional volatility in the years ahead.
Retail
Shein Hit With Complaint From EU Consumer Group Over ‘Dark Patterns’
The consumer group BEUC has filed a complaint against Shein with the European Commission, accusing the fast-fashion retailer of using manipulation to drive sales and app engagement.
Shein Hit With Complaint From EU Consumer Group Over ‘Dark Patterns’
The consumer group BEUC has filed a complaint against Shein with the European Commission, accusing the fast-fashion retailer of using manipulation to drive sales and app engagement.
Global Markets
Farm Rio Raises Prices, Slows Exports to US
The Brazilian fashion company that’s been seen on Beyoncé and Justin Bieber will scale back exports to the US and implement selective price hikes to cushion the impact of tariffs.
Farm Rio Raises Prices, Slows Exports to US
The Brazilian fashion company that’s been seen on Beyoncé and Justin Bieber will scale back exports to the US and implement selective price hikes to cushion the impact of tariffs.
Retail
China’s Temu and Shein Want to Crack Europe, But the US Is Too Big to Quit
Facing potential US tariffs, Chinese e-commerce platforms like Temu and Shein are increasing their focus on European markets, though merchants remain largely committed to the US due to its scale and lower regulatory hurdles.
China’s Temu and Shein Want to Crack Europe, But the US Is Too Big to Quit
Facing potential US tariffs, Chinese e-commerce platforms like Temu and Shein are increasing their focus on European markets, though merchants remain largely committed to the US due to its scale and lower regulatory hurdles.
Retail
Why Brands Are Still Betting on the US
Tariffs have slowed, but haven’t stopped a wave of American expansion. Here’s why some are choosing to stick around.
Why Brands Are Still Betting on the US
Tariffs have slowed, but haven’t stopped a wave of American expansion. Here’s why some are choosing to stick around.
Retail
Explainer: How Retailers Can Fight a New Wave of Cyberattacks
A series of breaches at high-profile retailers like Victoria’s Secret and Marks & Spencer is putting cybersecurity back in the foreground. BoF examines what leaves fashion businesses vulnerable and how they can protect themselves.
Explainer: How Retailers Can Fight a New Wave of Cyberattacks
A series of breaches at high-profile retailers like Victoria’s Secret and Marks & Spencer is putting cybersecurity back in the foreground. BoF examines what leaves fashion businesses vulnerable and how they can protect themselves.
Luxury
Rolex Lovers Splash Out on Used Watches Before Trump Tariffs
Fears of potential US tariffs spurred a surge in purchases of used Rolex and Patek Philippe watches in late April, mirroring a jump in Swiss watch exports to the US during the same period.
Rolex Lovers Splash Out on Used Watches Before Trump Tariffs
Fears of potential US tariffs spurred a surge in purchases of used Rolex and Patek Philippe watches in late April, mirroring a jump in Swiss watch exports to the US during the same period.
Retail
Shein to Increase Product Safety Testing After EU Probe
After the EU warned of potential fines due to concerns about unsafe products, Shein announced plans to increase its product safety testing and compliance spending in 2025.
Shein to Increase Product Safety Testing After EU Probe
After the EU warned of potential fines due to concerns about unsafe products, Shein announced plans to increase its product safety testing and compliance spending in 2025.
The News in Brief
Court Lets Trump Halt Tariff Exemption for Low-Cost Goods
In a decision on Thursday, a US trade court refused to disturb executive orders that lifted the ‘de minimis’ exemption for goods with a retail value of $800 or less.
Samsonite Buys Stake in Béis for $178.5 Million
Founder and actress Shay Mitchell will retain a 15 percent stake in Béis, which will become a Samsonite subsidiary after the deal closes.
Tapestry Forecasts Strong Annual Profit as Coach Remains Hot
Resilient demand for Coach bags among young and affluent shoppers helped buoy the group, but weakness at Kate Spade led the company to forecast muted annual revenue.
US Seeks Sentence for Founder of Fashion-Tech Company CaaStle
Prosecutors compared Christine Hunsicker to Elizabeth Holmes as they sought a 12.5 year prison sentence in the $300 million securities fraud case.
Shein Loses UK Copyright Lawsuit Against Temu Over Clothing Photos
The ultra-fast fashion platform lost the first round of a London legal battle against its rival for alleged copyright infringement in relation to photos of some of its products.
Birkenstock Nudges Forecast Higher on Solid Sandal Demand
The German brand bumped its sales forecast to the upper limit of its target range and posted strong quarterly earnings as consumers snapped up its sandals and clogs.
Richemont’s Panerai Brand Gets No Relief From Luxury Watch Revival
As the secondary market for timepieces rebounds, Cartier is grabbing buyer attention and there’s renewed enthusiasm around Vacheron Constantin, throwing the lack of interest in Panerai into stark contrast.