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Beauty

How Haus Labs Mastered the Art of the Comeback

The Lady Gaga-fronted line went through a renaissance, changing its product offering, distribution and overall look and feel to better connect with customers. CEO Ben Jones tells The State of Fashion: Beauty Volume 2 how the brand pulled it off.

Beauty

How Haus Labs Mastered the Art of the Comeback

The Lady Gaga-fronted line went through a renaissance, changing its product offering, distribution and overall look and feel to better connect with customers. CEO Ben Jones tells The State of Fashion: Beauty Volume 2 how the brand pulled it off.


Global Markets

How Turkish Brands Conquered the ‘Rest of the World’

Turkish fast-fashion giants LC Waikiki, Koton and DeFacto have rolled out hundreds of stores in high-growth, high-risk frontier markets like Albania, Uganda and Mongolia where rivals H&M and Zara have little or no presence.

Global Markets

How Turkish Brands Conquered the ‘Rest of the World’

Turkish fast-fashion giants LC Waikiki, Koton and DeFacto have rolled out hundreds of stores in high-growth, high-risk frontier markets like Albania, Uganda and Mongolia where rivals H&M and Zara have little or no presence.


Beauty

How Kiko Milano Built Pricing Power

The Italian cosmetics giant has deftly engineered a premiumisation strategy, and has elevated its distribution, product selection and points of differentiation, heavily reducing discounts and promotions in the process. Chief executive Simone Dominici explained how it deployed its strategy in The State of Fashion: Beauty Volume 2.

Beauty

How Kiko Milano Built Pricing Power

The Italian cosmetics giant has deftly engineered a premiumisation strategy, and has elevated its distribution, product selection and points of differentiation, heavily reducing discounts and promotions in the process. Chief executive Simone Dominici explained how it deployed its strategy in The State of Fashion: Beauty Volume 2.


Beauty

Chinese Makeup Brands Are Winning Over Global Consumers

As the popularity of alternative social media platforms like RedNote grows outside of China, domestic beauty brands like Florasis and Judydoll are reaping the benefits.

Beauty

Chinese Makeup Brands Are Winning Over Global Consumers

As the popularity of alternative social media platforms like RedNote grows outside of China, domestic beauty brands like Florasis and Judydoll are reaping the benefits.


Partner Content

BoF Insights | The New Era of Fashion E-Commerce

Based on a proprietary survey of fashion shoppers across the EU5 — those in the UK, Germany, France Italy and Spain — and BoF Insights intelligence, this new report, developed in collaboration with Amazon Fashion & Sports in Europe, reveals how fashion brands can meet rising customer expectations and nurture long-term loyalty in an increasingly competitive online retail landscape.

Partner Content

BoF Insights | The New Era of Fashion E-Commerce

Based on a proprietary survey of fashion shoppers across the EU5 — those in the UK, Germany, France Italy and Spain — and BoF Insights intelligence, this new report, developed in collaboration with Amazon Fashion & Sports in Europe, reveals how fashion brands can meet rising customer expectations and nurture long-term loyalty in an increasingly competitive online retail landscape.


Luxury

Luxury Counterfeiters Are Outsmarting the Industry

Purveyors of secondhand luxury goods may be losing the fight against increasingly sophisticated counterfeiters. Do customers care?

Luxury

Luxury Counterfeiters Are Outsmarting the Industry

Purveyors of secondhand luxury goods may be losing the fight against increasingly sophisticated counterfeiters. Do customers care?


Retail

Temu US Sales Plunge 25% Amid Tariff Barrage

Temu’s US sales are declining due to significant cuts in advertising spending, a direct consequence of new tariffs, while Shein’s sales have begun to recover.

Retail

Temu US Sales Plunge 25% Amid Tariff Barrage

Temu’s US sales are declining due to significant cuts in advertising spending, a direct consequence of new tariffs, while Shein’s sales have begun to recover.


Global Markets

China’s Extended 618 Shopping Festival Fails to Stir Excitement

E-tailers JD.com and Tmall-owner Alibaba have not disclosed the event’s overall sales figures for years, but analysts warn that a recent pause in some government subsidy programmes could weigh on consumption this month.

Global Markets

China’s Extended 618 Shopping Festival Fails to Stir Excitement

E-tailers JD.com and Tmall-owner Alibaba have not disclosed the event’s overall sales figures for years, but analysts warn that a recent pause in some government subsidy programmes could weigh on consumption this month.


Luxury

Dealers at Art Basel Sidestep Politics, Reap Rewards

The fair featured mostly safe, apolitical works, which appeared to play to the mood of buyers.

Luxury

Dealers at Art Basel Sidestep Politics, Reap Rewards

The fair featured mostly safe, apolitical works, which appeared to play to the mood of buyers.


Beauty

Amorepacific’s Road to Success

The K-beauty corporation behind brands like Laneige, Aestura and Sulwhasoo sees global expansion and ongoing innovation as keys to growth, chief executive Sean Kim explains in The State of Fashion: Beauty Volume 2.

Beauty

Amorepacific’s Road to Success

The K-beauty corporation behind brands like Laneige, Aestura and Sulwhasoo sees global expansion and ongoing innovation as keys to growth, chief executive Sean Kim explains in The State of Fashion: Beauty Volume 2.


Beauty

Customers Want Beauty Brands to Prove Their Worth

As beauty customers grow more selective and cost-conscious, brands must demonstrate a clear and ownable value proposition, regardless of price, according to the BoF-McKinsey State of Fashion: Beauty report Volume 2.

Beauty

Customers Want Beauty Brands to Prove Their Worth

As beauty customers grow more selective and cost-conscious, brands must demonstrate a clear and ownable value proposition, regardless of price, according to the BoF-McKinsey State of Fashion: Beauty report Volume 2.


Retail

US Retail Sales Post Biggest Drop in Four Months

US retail sales declined more than anticipated last month, though clothing sales rose by 0.1 percent between April and May.

Retail

US Retail Sales Post Biggest Drop in Four Months

US retail sales declined more than anticipated last month, though clothing sales rose by 0.1 percent between April and May.