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The Business of Fashion

consumer-spending

Retail

Europe’s Retail Sector Struggles as Shoppers Stay Close to Home

Consumers are heading out to shops in residential areas, with 46 percent aiming to shop more locally in the long term than they did before the pandemic.

Retail

UK Retail Spending Rebounds to Near Pre-Lockdown Levels

A 70 percent surge in clothing and footwear sales reversed much of their slump in recent months, though the sector remains one of the worst hit.

Sustainability

Can Anything Shake Consumers’ Addiction to Fast Fashion?

Low-cost, high-volume fashion has come under fire for its environmental impact and unethical manufacturing practices. And yet, its cheap-chic combination remains compelling to both shoppers and investors.

Retail

BoF LIVE: The State of Retail from China to the US

BoF unpacks what the store of the future will look like in a post-pandemic climate and whether retailers can bounce back from the tremendous financial losses caused by the virus outbreak.

China

Using Famous Faces to Impress Chinese Consumers Just Got Trickier

Marketing to Chinese consumers in a time of crisis means that brands with tighter budgets need to consider new ways of leveraging Chinese influencers and celebrities.

Retail

Kohl's CEO Says the Pandemic Is Transforming Its Stores

The department store chain is making greater use of protective gear and curbside pickups as it prepares for a business cycle that’s significantly different from previous years.

China

A ‘Second Wave’ of Covid-19 Hit China. Will It Dent Consumer Confidence?

A new outbreak in Beijing is bad news for China’s recovery but how serious is it for retail in the capital and for brands reliant on the broader national market?

China

6 Ways to Boost Sales During the 618 Shopping Festival

With billions of dollars of merchandise sold by more than one hundred thousand brands, China’s discount-focused shopping festivals are impossible to ignore but difficult to get right. Here are six ways to make them work.

Retail

US Consumer Confidence Stabilises Amid Reopening Optimism

Analysts forecast a significant pick-up in activity in the third quarter but warn a return to pre-crisis levels remains nowhere in sight.

Retail

French Connection Warns It Could Run out of Cash Within Months

The British retailer is holding talks with investors in a bid to secure new funding after the company said it has struggled to access government support schemes.

Global Markets

5 Strategies for Chinese Valentine’s Day

Brands are going all out with campaigns aimed at capturing the hearts and wallets of Chinese consumers in the run-up to the annual 520 celebration. Here’s how to cut through all the marketing noise.    

China

Will Millennial Debt Threaten China’s Luxury Rebound?

Brands need to investigate how consumer debt will impact their recovery plans in the world’s largest luxury market. While some experts downplay concerns, others believe it could throw a spanner in the works.

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