Olaplex Names New CEO
Christoph Kaul will succeed Amanda Baldwin, who led the hair care label through its acquisition by Henkel earlier this year.
celebrity
Retail
Can Kim Kardashian Conquer Activewear?
The multi-hyphenate mogul is pushing into the activewear category with NikeSkims, a high-profile partnership that will test her brand-building power on an even bigger stage.
Can Kim Kardashian Conquer Activewear?
The multi-hyphenate mogul is pushing into the activewear category with NikeSkims, a high-profile partnership that will test her brand-building power on an even bigger stage.
Global Markets
Worldview | Haiti’s Garment Industry in Jeopardy Over US Inaction
This week’s round-up of global markets fashion business news also features Chinese textile exports, Kenyan manufacturers and Saudi Arabia’s luxury watch market.
Worldview | Haiti’s Garment Industry in Jeopardy Over US Inaction
This week’s round-up of global markets fashion business news also features Chinese textile exports, Kenyan manufacturers and Saudi Arabia’s luxury watch market.
Beauty
Gen Z Gets Its Own Class of Supermodels
A new generation of models are transcending the runway, appearing in interviews and music videos on their way to becoming cultural figures like those that came before.
Gen Z Gets Its Own Class of Supermodels
A new generation of models are transcending the runway, appearing in interviews and music videos on their way to becoming cultural figures like those that came before.
News & Analysis
Introducing The BoF 500 Class of 2025
Our newest BoF 500 members have demonstrated leadership, creativity, innovation and impact amid a fashion industry in a state of flux.
Introducing The BoF 500 Class of 2025
Our newest BoF 500 members have demonstrated leadership, creativity, innovation and impact amid a fashion industry in a state of flux.
Marketing
The Story Behind Gap’s Gwyneth Paltrow and Apple Martin Campaign
In an exclusive interview with BoF, Gap chief executive Mark Breitbard discussed the strategy behind the mother-daughter campaign for the brand’s premium line, GapStudio.
The Story Behind Gap’s Gwyneth Paltrow and Apple Martin Campaign
In an exclusive interview with BoF, Gap chief executive Mark Breitbard discussed the strategy behind the mother-daughter campaign for the brand’s premium line, GapStudio.
Beauty
African Botanics Founders Launch Luxury Fragrance Brand
Craig and Julia Noik’s Osmé Perfume will launch with Credo Beauty as its first retailer.
African Botanics Founders Launch Luxury Fragrance Brand
Craig and Julia Noik’s Osmé Perfume will launch with Credo Beauty as its first retailer.
Partner Content
Why CMOs Should Have a Seat at the Pricing Table
BoF’s latest knowledge report, in partnership with Ekimetrics, explores why marketing leaders should have a say in pricing decisions — with their expertise in balancing creativity with managing budgets, as well as an in-depth knowledge of consumer price-sensitivity.
Why CMOs Should Have a Seat at the Pricing Table
BoF’s latest knowledge report, in partnership with Ekimetrics, explores why marketing leaders should have a say in pricing decisions — with their expertise in balancing creativity with managing budgets, as well as an in-depth knowledge of consumer price-sensitivity.
Beauty
Pamela Anderson’s Sonsie Skin Care Appoints New CEO
Kailey Bradt, a chemical engineer who founded the waterless hair care label Susteau, assumes the position effective immediately, with an eye on innovative product development and refining its marketing.
Pamela Anderson’s Sonsie Skin Care Appoints New CEO
Kailey Bradt, a chemical engineer who founded the waterless hair care label Susteau, assumes the position effective immediately, with an eye on innovative product development and refining its marketing.
Direct-to-Consumer
Everlane Launches Its First Celebrity-Fronted Campaign
Icelandic singer Laufey stars in ‘Everland,’ a series of ads for the brand’s fall collection and the latest effort in its endeavour to develop a more recognisable brand identity.
Everlane Launches Its First Celebrity-Fronted Campaign
Icelandic singer Laufey stars in ‘Everland,’ a series of ads for the brand’s fall collection and the latest effort in its endeavour to develop a more recognisable brand identity.
Partner Content
How to Unlock Growth Through Underserved Marketing Channels
Marketers are now expected to balance reach, relevance and performance across a growing array of platforms. BoF’s latest knowledge paper, in partnership with Ekimetrics, explores how to measure them effectively.
How to Unlock Growth Through Underserved Marketing Channels
Marketers are now expected to balance reach, relevance and performance across a growing array of platforms. BoF’s latest knowledge paper, in partnership with Ekimetrics, explores how to measure them effectively.
Retail
American Eagle Is Sticking With Sydney Sweeney
The retailer plans to capitalise on the buzz around its Sydney Sweeney and Travis Kelce campaigns for the rest of the year. “This is a moment to take big swings,” said CMO Craig Brommers.
American Eagle Is Sticking With Sydney Sweeney
The retailer plans to capitalise on the buzz around its Sydney Sweeney and Travis Kelce campaigns for the rest of the year. “This is a moment to take big swings,” said CMO Craig Brommers.
Beauty
Sexual Healing, in a Perfume Bottle
The luxury fragrance-meets-wellness brand tapped Isamaya Ffrench and Mia Khalifa as the first faces for its ‘sexual energy’-themed launches, founder Yasmin Sewell exclusively told The Business of Beauty.
Sexual Healing, in a Perfume Bottle
The luxury fragrance-meets-wellness brand tapped Isamaya Ffrench and Mia Khalifa as the first faces for its ‘sexual energy’-themed launches, founder Yasmin Sewell exclusively told The Business of Beauty.
The News in Brief
Perelel Expands C-Suite, Tapping Rare Beauty’s CMO
Known for its prenatal vitamins, the wellness label has hired Rare Beauty's Ashley Murphy as its chief marketing officer, while Anjelika Temple moves into the chief creative officer role.
Swiss Watch Exports Grow for Fourth Month, Overcoming US Slump
Exports in August were buoyed by China and Japan, despite a sharp decline in shipments to the US.
Alexandre Arnault Joins Nike’s Board of Directors
The LVMH executive joins Nike’s board as the sportswear giant prepares to be removed from the S&P 100 index after nearly two decades.
Matthieu Blazy, Sarah Burton, Haider Ackermann Among Nominees for BFC Designer of the Year
The Fashion Awards ceremony, set for Nov. 30, will also recognise the BFC’s second Vanguard award recipient, recognising emerging British design talent.
Supergoop Announces Chief Commercial Officer
The sunscreen label has appointed former Coty executive Jamie Parker to the newly created role as it gears up to become a “global skin health company.”
Mytheresa Owner’s Sales Rise as Ultra Wealthy Keep Shopping
LuxExperience posted a rise in sales as the luxury multibrand platform’s strategy of catering to the ultra wealthy helped it navigate a difficult environment for high-end fashion.
The Independents Acquires Production Studio Smuggler
The global collective has brought film studio Smuggler under its umbrella to bolster its entertainment capabilities.