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Sustainability

From Shein to Chanel, What Paris Says About the State of Fashion

After a season of designer debuts, we’re looking at whether fashion has delivered on its great reset, as well as the other drama playing out in Paris: Shein’s plans to open its first physical stores. Then there’s the latest luxury sweatshop scandal, and also Taylor Swift.

Sustainability

From Shein to Chanel, What Paris Says About the State of Fashion

After a season of designer debuts, we’re looking at whether fashion has delivered on its great reset, as well as the other drama playing out in Paris: Shein’s plans to open its first physical stores. Then there’s the latest luxury sweatshop scandal, and also Taylor Swift.


Retail

Can Kim Kardashian Conquer Activewear?

The multi-hyphenate mogul is pushing into the activewear category with NikeSkims, a high-profile partnership that will test her brand-building power on an even bigger stage.

Retail

Can Kim Kardashian Conquer Activewear?

The multi-hyphenate mogul is pushing into the activewear category with NikeSkims, a high-profile partnership that will test her brand-building power on an even bigger stage.


Global Markets

Worldview | Haiti’s Garment Industry in Jeopardy Over US Inaction

This week’s round-up of global markets fashion business news also features Chinese textile exports, Kenyan manufacturers and Saudi Arabia’s luxury watch market.

Global Markets

Worldview | Haiti’s Garment Industry in Jeopardy Over US Inaction

This week’s round-up of global markets fashion business news also features Chinese textile exports, Kenyan manufacturers and Saudi Arabia’s luxury watch market.


Beauty

Gen Z Gets Its Own Class of Supermodels

A new generation of models are transcending the runway, appearing in interviews and music videos on their way to becoming cultural figures like those that came before.

Beauty

Gen Z Gets Its Own Class of Supermodels

A new generation of models are transcending the runway, appearing in interviews and music videos on their way to becoming cultural figures like those that came before.


News & Analysis

Introducing The BoF 500 Class of 2025

Our newest BoF 500 members have demonstrated leadership, creativity, innovation and impact amid a fashion industry in a state of flux.

News & Analysis

Introducing The BoF 500 Class of 2025

Our newest BoF 500 members have demonstrated leadership, creativity, innovation and impact amid a fashion industry in a state of flux.


Marketing

The Story Behind Gap’s Gwyneth Paltrow and Apple Martin Campaign

In an exclusive interview with BoF, Gap chief executive Mark Breitbard discussed the strategy behind the mother-daughter campaign for the brand’s premium line, GapStudio.

Marketing

The Story Behind Gap’s Gwyneth Paltrow and Apple Martin Campaign

In an exclusive interview with BoF, Gap chief executive Mark Breitbard discussed the strategy behind the mother-daughter campaign for the brand’s premium line, GapStudio.


Beauty

African Botanics Founders Launch Luxury Fragrance Brand

Craig and Julia Noik’s Osmé Perfume will launch with Credo Beauty as its first retailer.

Beauty

African Botanics Founders Launch Luxury Fragrance Brand

Craig and Julia Noik’s Osmé Perfume will launch with Credo Beauty as its first retailer.


Partner Content

Why CMOs Should Have a Seat at the Pricing Table

BoF’s latest knowledge report, in partnership with Ekimetrics, explores why marketing leaders should have a say in pricing decisions — with their expertise in balancing creativity with managing budgets, as well as an in-depth knowledge of consumer price-sensitivity.

Partner Content

Why CMOs Should Have a Seat at the Pricing Table

BoF’s latest knowledge report, in partnership with Ekimetrics, explores why marketing leaders should have a say in pricing decisions — with their expertise in balancing creativity with managing budgets, as well as an in-depth knowledge of consumer price-sensitivity.


Beauty

Pamela Anderson’s Sonsie Skin Care Appoints New CEO

Kailey Bradt, a chemical engineer who founded the waterless hair care label Susteau, assumes the position effective immediately, with an eye on innovative product development and refining its marketing.

Beauty

Pamela Anderson’s Sonsie Skin Care Appoints New CEO

Kailey Bradt, a chemical engineer who founded the waterless hair care label Susteau, assumes the position effective immediately, with an eye on innovative product development and refining its marketing.


Direct-to-Consumer

Everlane Launches Its First Celebrity-Fronted Campaign

Icelandic singer Laufey stars in ‘Everland,’ a series of ads for the brand’s fall collection and the latest effort in its endeavour to develop a more recognisable brand identity.

Direct-to-Consumer

Everlane Launches Its First Celebrity-Fronted Campaign

Icelandic singer Laufey stars in ‘Everland,’ a series of ads for the brand’s fall collection and the latest effort in its endeavour to develop a more recognisable brand identity.


Partner Content

How to Unlock Growth Through Underserved Marketing Channels

Marketers are now expected to balance reach, relevance and performance across a growing array of platforms. BoF’s latest knowledge paper, in partnership with Ekimetrics, explores how to measure them effectively.

Partner Content

How to Unlock Growth Through Underserved Marketing Channels

Marketers are now expected to balance reach, relevance and performance across a growing array of platforms. BoF’s latest knowledge paper, in partnership with Ekimetrics, explores how to measure them effectively.


Retail

American Eagle Is Sticking With Sydney Sweeney

The retailer plans to capitalise on the buzz around its Sydney Sweeney and Travis Kelce campaigns for the rest of the year. “This is a moment to take big swings,” said CMO Craig Brommers.

Retail

American Eagle Is Sticking With Sydney Sweeney

The retailer plans to capitalise on the buzz around its Sydney Sweeney and Travis Kelce campaigns for the rest of the year. “This is a moment to take big swings,” said CMO Craig Brommers.