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Calvin Klein Taps Pete Davidson For Latest Marketing Experiment

The American sportswear brand best known for its logo-stamped underwear allowed the comedian apparent access to its Instagram account.

Topics

Calvin Klein Taps Pete Davidson For Latest Marketing Experiment

The American sportswear brand best known for its logo-stamped underwear allowed the comedian apparent access to its Instagram account.


News & Analysis

VOICES 2021 — Livestreaming Today

BoF VOICES is returning this year from Dec. 2 to 3 with a stellar lineup of speakers from the worlds of technology, business, politics, finance, science, health & wellness, philanthropy, activism, and of course, fashion.

News & Analysis

VOICES 2021 — Livestreaming Today

BoF VOICES is returning this year from Dec. 2 to 3 with a stellar lineup of speakers from the worlds of technology, business, politics, finance, science, health & wellness, philanthropy, activism, and of course, fashion.


Luxury

What Will ‘House of Gucci’ Mean for Gucci, the Brand?

The Lady Gaga star-vehicle is lending welcome buzz to the Gucci name. But the brand has its reasons for keeping the project at arm’s length.

Luxury

What Will ‘House of Gucci’ Mean for Gucci, the Brand?

The Lady Gaga star-vehicle is lending welcome buzz to the Gucci name. But the brand has its reasons for keeping the project at arm’s length.


China

China Circulates New Rules for Celebrities Promoting Brands, Products

At a time when more international brands than ever are tapping into the power of Chinese celebrities to reach young consumers in the world’s largest fashion and luxury market, those celebrities are coming under intense scrutiny from authorities concerned about their influence.

China

China Circulates New Rules for Celebrities Promoting Brands, Products

At a time when more international brands than ever are tapping into the power of Chinese celebrities to reach young consumers in the world’s largest fashion and luxury market, those celebrities are coming under intense scrutiny from authorities concerned about their influence.


China

Can China Really Ban Effeminate Men?

The government’s recent ban on so-called “sissy men” in the media could have far-reaching implications for China’s fashion community and global brands operating there.

China

Can China Really Ban Effeminate Men?

The government’s recent ban on so-called “sissy men” in the media could have far-reaching implications for China’s fashion community and global brands operating there.


Retail

Nike Delays Its Travis Scott Sneaker Release After Astroworld Concert Tragedy

Nike Inc. said it would postpone the release of a sneaker collaboration with rapper Travis Scott’s Cactus Jack label after a crowd crush resulted in the deaths of 10 people at his concert earlier this month.

Retail

Nike Delays Its Travis Scott Sneaker Release After Astroworld Concert Tragedy

Nike Inc. said it would postpone the release of a sneaker collaboration with rapper Travis Scott’s Cactus Jack label after a crowd crush resulted in the deaths of 10 people at his concert earlier this month.


China

Announcement of Gucci Ambassador Xiao Zhan Triggers Shopping Spree

Chinese fans have taken to social media platforms over the weekend to post images of Gucci products and receipts for goods they say have been purchased due to the brand’s announcement of actor Xiao Zhan as its new brand ambassador.

China

Announcement of Gucci Ambassador Xiao Zhan Triggers Shopping Spree

Chinese fans have taken to social media platforms over the weekend to post images of Gucci products and receipts for goods they say have been purchased due to the brand’s announcement of actor Xiao Zhan as its new brand ambassador.


Luxury

Redefining Relevance at the Met Gala

Fashion’s most exclusive party returned with a smaller and younger guest list, an anything-goes interpretation of the American fashion theme and an official meme correspondent.

Luxury

Redefining Relevance at the Met Gala

Fashion’s most exclusive party returned with a smaller and younger guest list, an anything-goes interpretation of the American fashion theme and an official meme correspondent.


China

Bulgari, Panerai Tap Co-Stars in Hot Chinese Drama as Spokespeople

LVMH-owned jeweller, Bulgari, on Wednesday announced Chinese actor Yang Yang, the leading man in one of China’s most popular dramas of the year, You Are My Glory, as its new spokesperson.

China

Bulgari, Panerai Tap Co-Stars in Hot Chinese Drama as Spokespeople

LVMH-owned jeweller, Bulgari, on Wednesday announced Chinese actor Yang Yang, the leading man in one of China’s most popular dramas of the year, You Are My Glory, as its new spokesperson.


China

Chinese Actor Xu Kai is Fendi’s New Brand Ambassador

The Italian luxury house has tapped Chinese actor Xu Kai to be its latest brand ambassador.

China

Chinese Actor Xu Kai is Fendi’s New Brand Ambassador

The Italian luxury house has tapped Chinese actor Xu Kai to be its latest brand ambassador.


Global Markets

K-Pop Star HyunA is Loewe’s New Global Brand Ambassador

Loewe announced the appointment of South Korean singer-songwriter, HyunA, as its new global brand ambassador on Tuesday.

Global Markets

K-Pop Star HyunA is Loewe’s New Global Brand Ambassador

Loewe announced the appointment of South Korean singer-songwriter, HyunA, as its new global brand ambassador on Tuesday.


Global Markets

Burberry Taps Elaiza Ikeda as Brand’s First Japan Ambassador

The Japanese actress, model and film director has been appointed as Burberry’s first official ambassador for Japan.

Global Markets

Burberry Taps Elaiza Ikeda as Brand’s First Japan Ambassador

The Japanese actress, model and film director has been appointed as Burberry’s first official ambassador for Japan.