Allies of Skin’s Founder Nicolas Travis Has Resigned
The Singapore-based luxury skincare brand has also appointed Alicia Valencia as interim president.
celebrity
Marketing
Kim Kardashian Taps Ex-Victoria’s Secret Angels for Skims Ads
The reality star on Monday unveiled promotional photos for the brand’s Fits Everybody line featuring Alessandra Ambrosio, Tyra Banks, Heidi Klum and Candice Swanepoel.
Kim Kardashian Taps Ex-Victoria’s Secret Angels for Skims Ads
The reality star on Monday unveiled promotional photos for the brand’s Fits Everybody line featuring Alessandra Ambrosio, Tyra Banks, Heidi Klum and Candice Swanepoel.
Retail
Is There Room in the Shapewear Market After Skims? Lizzo Thinks So
The American artist is launching a new brand called Yitty with Fabletics focused on celebrating shapewear rather than hiding it beneath clothes. But a celebrity-backed line doesn’t guarantee success.
Is There Room in the Shapewear Market After Skims? Lizzo Thinks So
The American artist is launching a new brand called Yitty with Fabletics focused on celebrating shapewear rather than hiding it beneath clothes. But a celebrity-backed line doesn’t guarantee success.
Retail
Kanye West’s Instagram Ban Is an ‘Unwanted Distraction’ for Gap
The retailer’s Instagram posts are filled with comments asking the company to end its partnership with the musician following his use of a racial slur and concerns over treatment of his ex-wife.
Kanye West’s Instagram Ban Is an ‘Unwanted Distraction’ for Gap
The retailer’s Instagram posts are filled with comments asking the company to end its partnership with the musician following his use of a racial slur and concerns over treatment of his ex-wife.
Marketing
Skims Plots Its Next Moves: ‘We Don’t Have the Luxury of Failing’
Skims recently raised funding at a $3.2 billion valuation. Kim Kardashian and Jens Grede, in an exclusive interview with BoF, explain how the ‘solution wear’ empire plans to prove it’s more than a pandemic fad. First up: swimwear.
Skims Plots Its Next Moves: ‘We Don’t Have the Luxury of Failing’
Skims recently raised funding at a $3.2 billion valuation. Kim Kardashian and Jens Grede, in an exclusive interview with BoF, explain how the ‘solution wear’ empire plans to prove it’s more than a pandemic fad. First up: swimwear.
Marketing
BoF LIVE: The Complete Guide to Influencer Marketing
A panel of experts unpack BoF’s latest case study “The Complete Guide to Influencer Marketing.”
BoF LIVE: The Complete Guide to Influencer Marketing
A panel of experts unpack BoF’s latest case study “The Complete Guide to Influencer Marketing.”
Marketing
Vintage Fashion’s New Role on the Small Screen
Television shows like “Euphoria,” “And Just Like That” and more are embracing secondhand fashion to give their characters an especially unique on-screen look.
Vintage Fashion’s New Role on the Small Screen
Television shows like “Euphoria,” “And Just Like That” and more are embracing secondhand fashion to give their characters an especially unique on-screen look.
Marketing
Case Study | The Complete Guide to Influencer Marketing
As the creator space has matured, brands must be thoughtful about crafting a strategy that leverages influencer marketing’s full power, considering everything from talent scouting to the effectiveness of metrics.
Case Study | The Complete Guide to Influencer Marketing
As the creator space has matured, brands must be thoughtful about crafting a strategy that leverages influencer marketing’s full power, considering everything from talent scouting to the effectiveness of metrics.
Marketing
The Euphoria Effect
The stars of the HBO high school drama are racking up brand partnerships, magazine covers and industry influence.
The Euphoria Effect
The stars of the HBO high school drama are racking up brand partnerships, magazine covers and industry influence.
Beauty
Olaplex Created a $10 Billion Buyout Bonanza
A hair care start-up that was helped out of obscurity by an endorsement from Kim Kardashian is on track to earn its private equity owner one of the biggest and fastest payouts in the history of the industry.
Olaplex Created a $10 Billion Buyout Bonanza
A hair care start-up that was helped out of obscurity by an endorsement from Kim Kardashian is on track to earn its private equity owner one of the biggest and fastest payouts in the history of the industry.
Luxury
Fashion Finds Its Place at Frieze Los Angeles
The festival, which just finished its third installment, is cementing its status as a priority event for luxury brands hoping to bask in the art world’s glow and court wealthy collectors.
Fashion Finds Its Place at Frieze Los Angeles
The festival, which just finished its third installment, is cementing its status as a priority event for luxury brands hoping to bask in the art world’s glow and court wealthy collectors.
China
Chinese Superstar Xiao Zhan is the New Face of Nars
The beauty brand announced one of China’s hottest celebrities as its new brand spokesperson Sunday, and within 24 hours, the video related to the announcement had been viewed 37 million times.
Chinese Superstar Xiao Zhan is the New Face of Nars
The beauty brand announced one of China’s hottest celebrities as its new brand spokesperson Sunday, and within 24 hours, the video related to the announcement had been viewed 37 million times.
China
Fendi, Omega, Hogan Tap New Chinese Celebrity Spokespeople
Chinese heartthrob, Gong Jun, celebrated Valentine’s Day earlier this week by becoming the global brand ambassador for Hogan.
Fendi, Omega, Hogan Tap New Chinese Celebrity Spokespeople
Chinese heartthrob, Gong Jun, celebrated Valentine’s Day earlier this week by becoming the global brand ambassador for Hogan.
The News in Brief
Fabletics Seeks to Double Revenue to $2 Billion in Global Expansion
The US-based activewear brand plans to double annual revenue to $2 billion within five years, in part by opening dozens of new stores in markets such as India, Mexico and the United Arab Emirates.
On Sneaker Brand’s Shares Slump After Sales Disappoint
The Swiss brand's stock tumbled after it posted disappointing second-quarter sales and issued a slightly more cautious sales forecast for the year.
Natura Posts 92% Decline in Quarterly Profit
Brazilian cosmetic maker Natura on Monday posted a second-quarter net profit of 35 million reais ($6.85 million), a 92.1 percent decline from the same period in 2025.
Report: Armani Stake Sale Could Be Delayed Beyond March 2027 Deadline
Citing company sources, Italian newspaper Corriere della Sera said market conditions for the luxury industry were still challenging and negotiating a deal could require time.
Shein to Launch IPO as Soon as August 19, Sources Say
The Hong Kong IPO could take place as soon as Wednesday of next week, two people with knowledge of the matter said on Tuesday.
John Lewis Managing Director Quits Job After Less Than Three Years
Peter Ruis' surprise departure comes as the company faces “really tough” trading conditions.
Harvey Nichols Warns It Could Collapse Without Rescue Deal
The upscale department store says it will not be able to survive another year without new investment, as bidders for the chain circle.