artificial-intelligence

Zalando Uses AI to Speed up Marketing Campaigns, Cut Costs

The European fashion e-tailer is using generative AI to produce cheaper imagery faster for its app and website, and is developing ‘digital twins’ of models.

AI Is Coming for Fashion’s Creative Class

As generative artificial intelligence takes on work once reserved for stylists, photographers, and PR strategists, creatives are being pushed to prove the value of human ingenuity — and find new ways to protect it.

Leveraging Data to Drive Deeper Relationships With Consumers

Partnering with GGP, BoF shares insights on how data-driven learnings, combined with a deep understanding of customer behaviour in the digital and physical retail space, can help brands optimise their retail approach. BoF outlines key strategies for success.

How Jones Road Used AI for Its Biggest Campaign Ever

The premium American cosmetics maker used tools like OpenAI’s Deep Research to scrape the internet for customer insights to inform its new advertising campaign — and says the results better empowered its human creative team.

How AI Is Already Changing Marketing

With an array of new AI tools on hand, fashion marketers need to balance automating rote tasks and maintaining their creative vision to ensure brand integrity.

5 Brands That Dominated the Social Conversation During Paris Fashion Week

While critics may have hailed Tom Ford and Givenchy as standout moments of the season, new analysis from BoF INSIGHTS PULSE says Schiaparelli, Coperni and Chanel led the user-generated conversation on social media during Paris Fashion Week.

Is There Such a Thing as Ethical AI?

Aware of the backlash other fashion and beauty players have faced, Estée Lauder is taking a slow and cautious approach to AI by putting restrictions on what it will — and won't — do with the technology.

5 Brands That Dominated the Social Conversation During Milan Fashion Week

DSquared2, Moschino and Versace led the user-generated conversation on social media during Milan Fashion Week according to BoF's new social intelligence tool BoF INSIGHTS PULSE, powered by Quilt.AI.

Can AI Make People Happier at Work?

Fashion and retail firms are rethinking AI’s role —not just as a productivity booster but as a tool for improving employee experience and job satisfaction.

Sybille de Saint Louvent's AI Campaigns

Building Competitive Advantage in Customer Care Through AI

BoF and Zendesk gathered executives from Ralph Lauren, Walmart, Michael Kors and Tapestry for an intimate breakfast under the Chatham House Rule to discuss the challenges and opportunities in leveraging AI at key touchpoints in the customer journey.

Dubai’s Evolving Infrastructure and Fashion Value Chain

The second section of the paper ‘Inside the Fashion Opportunity in Dubai’ examines the evolution of Dubai’s infrastructure, from its advancing manufacturing and prototyping facilities to its reputation as a regional talent and logistics hub.