Reformation Valued at $886 Million in NYSE Debut
The Permira-backed womenswear retailer and some of its shareholders had raised $211 million in its IPO on Wednesday, with shares opening at $15 apiece.
artificial-intelligence
Partner Content
How AR Can Innovate the Path to Purchase
BoF and Snap invited market leaders, including executives from Louis Vuitton, Christian Louboutin, Jacquemus and Paco Rabanne, to discuss how to connect consumers to new forms of creativity, while investing in the channels and functionality that drive the bottom line.
How AR Can Innovate the Path to Purchase
BoF and Snap invited market leaders, including executives from Louis Vuitton, Christian Louboutin, Jacquemus and Paco Rabanne, to discuss how to connect consumers to new forms of creativity, while investing in the channels and functionality that drive the bottom line.
Technology
AI Takes on the Fashion Industry’s Counterfeit Problem
LVMH’s Patou has begun rolling out a new AI-powered authentication system with its technology partner Ordre, adding a new dimension in fashion’s effort to fight fakes using AI’s ability to spot patterns indiscernible to humans.
AI Takes on the Fashion Industry’s Counterfeit Problem
LVMH’s Patou has begun rolling out a new AI-powered authentication system with its technology partner Ordre, adding a new dimension in fashion’s effort to fight fakes using AI’s ability to spot patterns indiscernible to humans.
Partner Content
How AI Can Innovate Post-Sale Strategies
Today, distribution and delivery strategies increasingly impact brand perception and have emerged as a critical consideration for retail businesses. BoF and ShopRunner invited market leaders, including executives from Fendi, Skims, MyTheresa and Puma, to discuss how AI solutions could improve customer service, reduce return rates and increase profitability.
How AI Can Innovate Post-Sale Strategies
Today, distribution and delivery strategies increasingly impact brand perception and have emerged as a critical consideration for retail businesses. BoF and ShopRunner invited market leaders, including executives from Fendi, Skims, MyTheresa and Puma, to discuss how AI solutions could improve customer service, reduce return rates and increase profitability.
Technology
Would You Trust ChatGPT to Pick Your Outfit?
Companies have started using the AI to come up with outfit recommendations, but while it’s surprisingly capable of suggesting looks for different occasions, creativity is where it still struggles — at least for now.
Would You Trust ChatGPT to Pick Your Outfit?
Companies have started using the AI to come up with outfit recommendations, but while it’s surprisingly capable of suggesting looks for different occasions, creativity is where it still struggles — at least for now.
Retail
Human Creativity Is Key to Winning the AI Revolution
Over the next decade, artificial intelligence will bring unprecedented cost savings to the retail sector. The era’s winners will be those that re-invest these savings in human imagination.
Human Creativity Is Key to Winning the AI Revolution
Over the next decade, artificial intelligence will bring unprecedented cost savings to the retail sector. The era’s winners will be those that re-invest these savings in human imagination.
Technology
How Brands Can Start Making Use of Data
The volume of data available to brands today can be overwhelming and it can be hard to know how to begin making sense of it, but experts say there are some key starting points to focus on.
How Brands Can Start Making Use of Data
The volume of data available to brands today can be overwhelming and it can be hard to know how to begin making sense of it, but experts say there are some key starting points to focus on.
Technology
Levi’s Will Begin Testing AI-Generated Models
The denim giant says it will experiment with supplementing its human models with AI-generated models later this year.
Levi’s Will Begin Testing AI-Generated Models
The denim giant says it will experiment with supplementing its human models with AI-generated models later this year.
Technology
How Benedict Evans Separates Tech Hype From Reality
The analyst and former partner at venture-capital firms including Andreessen Horowitz talks to BoF about generative AI, web3, Shein and the metaverse.
How Benedict Evans Separates Tech Hype From Reality
The analyst and former partner at venture-capital firms including Andreessen Horowitz talks to BoF about generative AI, web3, Shein and the metaverse.
Technology
What to Expect at BoF’s Upcoming Technology Summit
On March 22 in New York, BoF will host a summit on AI, web3 and the inflection point in technology featuring speakers from Gucci, StockX, Levi’s, Ambush and more.
What to Expect at BoF’s Upcoming Technology Summit
On March 22 in New York, BoF will host a summit on AI, web3 and the inflection point in technology featuring speakers from Gucci, StockX, Levi’s, Ambush and more.
Technology
The BoF Podcast | How Generative AI Could Reshape Fashion
BoF’s technology correspondent Marc Bain joins Imran Amed to discuss Silicon Valley’s latest craze, and its potential for the fashion industry.
The BoF Podcast | How Generative AI Could Reshape Fashion
BoF’s technology correspondent Marc Bain joins Imran Amed to discuss Silicon Valley’s latest craze, and its potential for the fashion industry.
Technology
The BoF Podcast | Humanity in the Era of the Rise of the Machine
Author and tech executive Mo Gawdat explores the arrival of artificial intelligence and how it will eventually affect everyone.
The BoF Podcast | Humanity in the Era of the Rise of the Machine
Author and tech executive Mo Gawdat explores the arrival of artificial intelligence and how it will eventually affect everyone.
Technology
Fashion’s Dreams for ChatGPT
Supercharged chatbots, hyper-personalised marketing copy and new ways for shoppers to discover fashion online are just a few of the dream applications for ChatGPT and similar AI models.
Fashion’s Dreams for ChatGPT
Supercharged chatbots, hyper-personalised marketing copy and new ways for shoppers to discover fashion online are just a few of the dream applications for ChatGPT and similar AI models.
The News in Brief
Puig Reports First-Half Revenue Growth After Estee Lauder Talks End
The Spanish beauty company reported first-half revenue growth on strong demand for makeup from Charlotte Tilbury.
Canada Goose Beats Revenue Estimates as Demand Holds Up
The outerwear brand beat expectations for first-quarter revenue, but new US tariffs on Canadian could affect future earnings.
Steven Madden Tops Expectations and Lifts Full-Year Outlook
The retailer raised its full-year revenue forecast again as its integration of luxury brand Kurt Geiger last year provided a tailwind.
Reformation and Its Backers Raise $210.9 Million in IPO
The womenswear brand and shareholders including private-equity backer Permira raised new funds in an IPO that priced shares at the bottom of the marketed range.
Adidas Shares Plunge After World Cup Spend Dents Profit
Shares in the company fell the most on record after its marketing outlay for the World Cup resulted in lower-than-expected quarterly profit.
British Fashion Council to Boost UK Fashion Beyond London
The new national initiative, Fashion Britain, aims to increase growth, innovation and participation in the industry across key cities.
Hermès’ Chief Watches China’s Pork Prices to Gauge Luxury Demand
When it comes to gauging the possibility of a sales rebound for his luxury group in China, Hermès executive chairman Axel Dumas turns to an unusual metric.