British Fashion Council to Boost UK Fashion Beyond London
The new national initiative, Fashion Britain, aims to increase growth, innovation and participation in the industry across key cities.
apparel
Retail
Ty Haney Is Back at the Helm of Outdoor Voices
Five years after exiting the activewear label she founded in 2013, Haney will rejoin Outdoor Voices as ‘founder, partner and co-owner’ after spearheading its rebrand this year.
Ty Haney Is Back at the Helm of Outdoor Voices
Five years after exiting the activewear label she founded in 2013, Haney will rejoin Outdoor Voices as ‘founder, partner and co-owner’ after spearheading its rebrand this year.
Stores
Maison Kitsuné Is Closing All Its US Stores
The brand is shutting its physical doors in the US to focus on its digital business and wholesale partnerships.
Maison Kitsuné Is Closing All Its US Stores
The brand is shutting its physical doors in the US to focus on its digital business and wholesale partnerships.
Marketing
BoF Insights Gathers Industry Leaders to Explore What AI Can Teach Us About Sportswear Challenger Brand Strategies
In New York, leaders from VF Corp, Ugg and more joined BoF Insights, The Business of Fashion’s data and advisory team, to explore a new AI-powered social listening analysis on how challenger sportswear brands are outrunning the competition.
BoF Insights Gathers Industry Leaders to Explore What AI Can Teach Us About Sportswear Challenger Brand Strategies
In New York, leaders from VF Corp, Ugg and more joined BoF Insights, The Business of Fashion’s data and advisory team, to explore a new AI-powered social listening analysis on how challenger sportswear brands are outrunning the competition.
Marketing
How Brands Are Getting Reddit Marketing Right
From informing shoppers at the research stage to triggering a Super Bowl campaign, Reddit is becoming a gold mine for consumer insights and conversions alike.
How Brands Are Getting Reddit Marketing Right
From informing shoppers at the research stage to triggering a Super Bowl campaign, Reddit is becoming a gold mine for consumer insights and conversions alike.
Retail
What Trump’s Latest Tariff Threats Mean for Fashion
US President Donald Trump shifted the deadline for tariffs to go into effect to Aug. 1, and turned up the heat with fresh rates and new threats. In some ways, it’s Liberation Day, part two — but fashion needs certainty more than ever.
What Trump’s Latest Tariff Threats Mean for Fashion
US President Donald Trump shifted the deadline for tariffs to go into effect to Aug. 1, and turned up the heat with fresh rates and new threats. In some ways, it’s Liberation Day, part two — but fashion needs certainty more than ever.
Global Markets
How Turkish Brands Conquered the ‘Rest of the World’
Turkish fast-fashion giants LC Waikiki, Koton and DeFacto have rolled out hundreds of stores in high-growth, high-risk frontier markets like Albania, Uganda and Mongolia where rivals H&M and Zara have little or no presence.
How Turkish Brands Conquered the ‘Rest of the World’
Turkish fast-fashion giants LC Waikiki, Koton and DeFacto have rolled out hundreds of stores in high-growth, high-risk frontier markets like Albania, Uganda and Mongolia where rivals H&M and Zara have little or no presence.
Partner Content
BoF Insights | The New Era of Fashion E-Commerce
Based on a proprietary survey of fashion shoppers across the EU5 — those in the UK, Germany, France Italy and Spain — and BoF Insights intelligence, this new report, developed in collaboration with Amazon Fashion & Sports in Europe, reveals how fashion brands can meet rising customer expectations and nurture long-term loyalty in an increasingly competitive online retail landscape.
BoF Insights | The New Era of Fashion E-Commerce
Based on a proprietary survey of fashion shoppers across the EU5 — those in the UK, Germany, France Italy and Spain — and BoF Insights intelligence, this new report, developed in collaboration with Amazon Fashion & Sports in Europe, reveals how fashion brands can meet rising customer expectations and nurture long-term loyalty in an increasingly competitive online retail landscape.
Retail
Surprise! Why Apparel Prices Are Actually Falling
The latest US inflation data, covering the weeks after the Trump administration’s tariffs kicked in, shows prices for clothing declined at their fastest pace in years. Consumers shouldn’t get complacent though — many experts say sticker shock is still coming.
Surprise! Why Apparel Prices Are Actually Falling
The latest US inflation data, covering the weeks after the Trump administration’s tariffs kicked in, shows prices for clothing declined at their fastest pace in years. Consumers shouldn’t get complacent though — many experts say sticker shock is still coming.
Retail
H&M Billionaire Quietly Moves Retailer Towards Private Ownership
The Persson family, founders of H&M, are increasing their stake in the company, fuelling speculation of a potential move to take the fast-fashion retailer private despite official denials.
H&M Billionaire Quietly Moves Retailer Towards Private Ownership
The Persson family, founders of H&M, are increasing their stake in the company, fuelling speculation of a potential move to take the fast-fashion retailer private despite official denials.
Retail
Steve Madden Sues Adidas to Thwart Challenges to Shoe Designs
Steve Madden is suing Adidas, alleging that the athletic wear company is attempting to prevent it from selling sneakers with resemblance to Adidas’ signature three-stripe design.
Steve Madden Sues Adidas to Thwart Challenges to Shoe Designs
Steve Madden is suing Adidas, alleging that the athletic wear company is attempting to prevent it from selling sneakers with resemblance to Adidas’ signature three-stripe design.
Retail
Dick’s Sporting Goods to Buy Foot Locker for $2.4 Billion
Dick’s largest deal in the sporting goods industry will help the company expand to international markets for the first time.
Dick’s Sporting Goods to Buy Foot Locker for $2.4 Billion
Dick’s largest deal in the sporting goods industry will help the company expand to international markets for the first time.
Global Markets
The Most Audacious Fashion Collabs in China
From Bottega Veneta’s poetry pact to Rui Zhou’s sex toy tie-up, marketing partnerships are becoming increasingly bold and imaginative as brands try to reignite demand in the cooling China market.
The Most Audacious Fashion Collabs in China
From Bottega Veneta’s poetry pact to Rui Zhou’s sex toy tie-up, marketing partnerships are becoming increasingly bold and imaginative as brands try to reignite demand in the cooling China market.
The News in Brief
Hermès’ Chief Watches China’s Pork Prices to Gauge Luxury Demand
When it comes to gauging the possibility of a sales rebound for his luxury group in China, Hermès executive chairman Axel Dumas turns to an unusual metric.
Hermès Sales Climb, Boosted by US
Hermès second quarter sales rose 7 percent, lifted by a recovery in tourism in Europe and strong demand in the US.
Shein Discloses FTC Probe in US, Warns of Significant Payments
According to documents the ultra-fast-fashion company filed in connection with its planned Hong Kong IPO, Shein is cooperating with the investigation and could face significant fines.
Frasers Group Takes a Position in Burberry
The billionaire Mike Ashley’s investment arm disclosed Tuesday it holds an interest worth a potential 4.2 percent of the voting rights in Burberry.
EssilorLuxottica Beats Forecasts, AI Glasses and Myopia Products Drive Growth
The Franco-Italian eyewear maker reported a 15 percent rise in first-half profit, beating expectations, while revenue growth was driven by strong demand for AI-enabled glasses myopia products.
Whoop Names Kyle Leahy Chief Commercial Officer
Leahy joins the wearables brand from Glossier, where she was chief executive for three years.
Chinese Jeweller Laopu Gold’s Shares Drop on Growth Outlook
The jeweller lost $2.1 billion in market value after forecasting first-half 2026 revenue growth of up to 66 percent, a sharp slowdown from last year that unsettled investors in one of China’s most viral consumer brands.