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Global Markets

Japan’s Venerated Kimono Industry Faces Uncertain Future

Wafuku fabric and fashion houses are searching for new ways to offset falling kimono sales and safeguard their artisanal heritage. But will a mix of modernisation, diversification and overseas collaborations be enough to secure their survival?

Global Markets

Japan’s Venerated Kimono Industry Faces Uncertain Future

Wafuku fabric and fashion houses are searching for new ways to offset falling kimono sales and safeguard their artisanal heritage. But will a mix of modernisation, diversification and overseas collaborations be enough to secure their survival?


Retail

Scandi-Cool Bedding Brand Tekla Looks to Redefine ‘Homewear’

As it debuts its first international store in London and broadens its apparel offerings, the Danish brand is taking its first step towards a retail-led expansion geared towards becoming a home-lifestyle label.

Retail

Scandi-Cool Bedding Brand Tekla Looks to Redefine ‘Homewear’

As it debuts its first international store in London and broadens its apparel offerings, the Danish brand is taking its first step towards a retail-led expansion geared towards becoming a home-lifestyle label.


Beauty

Chanel Names New Head of US Brand and Communications

Katie Welch, currently the chief marketing officer of Rare Beauty, will move into the new role overseeing the luxury label’s beauty and fashion divisions on Jan. 5.

Beauty

Chanel Names New Head of US Brand and Communications

Katie Welch, currently the chief marketing officer of Rare Beauty, will move into the new role overseeing the luxury label’s beauty and fashion divisions on Jan. 5.


Sustainability

India’s Garment Workers Are Paying the Price for Trump’s Tariffs

Two months since the US hit India with 50 percent import duties, labourers in the country’s largest apparel manufacturing hubs face mass layoffs, reduced hours, and indefinite furloughs. The message from factories: “Come back once things in America get better.”

Sustainability

India’s Garment Workers Are Paying the Price for Trump’s Tariffs

Two months since the US hit India with 50 percent import duties, labourers in the country’s largest apparel manufacturing hubs face mass layoffs, reduced hours, and indefinite furloughs. The message from factories: “Come back once things in America get better.”


Luxury

Why Do People Queue for Hours at The Row’s Sample Sale?

It’s the question everyone is asking — from uptown to downtown, offline and online — as the brand’s annual clearance event kicks off in New York.

Luxury

Why Do People Queue for Hours at The Row’s Sample Sale?

It’s the question everyone is asking — from uptown to downtown, offline and online — as the brand’s annual clearance event kicks off in New York.


Retail

Nigo Plans IPO for Streetwear Brand Human Made

Nigo is vying to raise $18 million through an initial public offering for the 15-year-old Japanese streetwear label.

Retail

Nigo Plans IPO for Streetwear Brand Human Made

Nigo is vying to raise $18 million through an initial public offering for the 15-year-old Japanese streetwear label.


Marketing

How Brands Are Tapping the College Content Machine

Brands are creating on-campus experiences, from concerts to tailgate events, to drive sales and loyalty — and take advantage of college influencers’ growing power among Gen Z.

Marketing

How Brands Are Tapping the College Content Machine

Brands are creating on-campus experiences, from concerts to tailgate events, to drive sales and loyalty — and take advantage of college influencers’ growing power among Gen Z.


Retail

Exclusive: Madhappy Talks International Expansion and Marni Collaboration

Co-founder Noah Raf details the sweats brand’s plans to open flagships on three continents, release new product categories and launch its first luxury collaboration with Marni.

Retail

Exclusive: Madhappy Talks International Expansion and Marni Collaboration

Co-founder Noah Raf details the sweats brand’s plans to open flagships on three continents, release new product categories and launch its first luxury collaboration with Marni.


Marketing

The Story Behind Gap’s Gwyneth Paltrow and Apple Martin Campaign

In an exclusive interview with BoF, Gap chief executive Mark Breitbard discussed the strategy behind the mother-daughter campaign for the brand’s premium line, GapStudio.

Marketing

The Story Behind Gap’s Gwyneth Paltrow and Apple Martin Campaign

In an exclusive interview with BoF, Gap chief executive Mark Breitbard discussed the strategy behind the mother-daughter campaign for the brand’s premium line, GapStudio.


Direct-to-Consumer

How Wider Pants Altered the Modern Menswear Wardrobe

Seeking comfort and a vehicle for self-expression, roomier trousers are becoming an even more important part of a man’s wardrobe. But brands have to straddle the line between feeding into the trend and staying true to their unique design philosophies.

Direct-to-Consumer

How Wider Pants Altered the Modern Menswear Wardrobe

Seeking comfort and a vehicle for self-expression, roomier trousers are becoming an even more important part of a man’s wardrobe. But brands have to straddle the line between feeding into the trend and staying true to their unique design philosophies.


Beauty

Exclusive: Aritzia’s Shiny New Beauty Partner

The Canadian retailer is collaborating with body care label Salt & Stone to launch an exclusive collection — and apply its accessible, quiet luxury proposition to a whole new category.

Beauty

Exclusive: Aritzia’s Shiny New Beauty Partner

The Canadian retailer is collaborating with body care label Salt & Stone to launch an exclusive collection — and apply its accessible, quiet luxury proposition to a whole new category.


Stores

Maison Kitsuné Appoints Abigail Smith as New Creative Director

Maison Kitsuné has appointed British designer Abigail Smith as the brand's new creative director, with her first collection for the brand debuting at Paris Fashion Week.

Stores

Maison Kitsuné Appoints Abigail Smith as New Creative Director

Maison Kitsuné has appointed British designer Abigail Smith as the brand's new creative director, with her first collection for the brand debuting at Paris Fashion Week.