Olaplex Names New CEO
Christoph Kaul will succeed Amanda Baldwin, who led the hair care label through its acquisition by Henkel earlier this year.
activewear
Retail
How to Win the Pandemic's Activewear Boom
Workout clothes have been a bright spot in the struggling apparel sector this year, but independent brands need to play smart to turn the current bump into long-term success.
How to Win the Pandemic's Activewear Boom
Workout clothes have been a bright spot in the struggling apparel sector this year, but independent brands need to play smart to turn the current bump into long-term success.
Retail
The Next Big Activewear Opportunity
Nike has responded to the growing demand for maternity-specific workout clothes by launching a dedicated line. Will its competitors follow suit?
The Next Big Activewear Opportunity
Nike has responded to the growing demand for maternity-specific workout clothes by launching a dedicated line. Will its competitors follow suit?
Retail
Dick’s Sales Surge as Consumers Snap Up Sporting Goods
The key retail metric of same-store sales surged 21 percent — more than double the estimate of analysts compiled by Consensus Metrix.
Dick’s Sales Surge as Consumers Snap Up Sporting Goods
The key retail metric of same-store sales surged 21 percent — more than double the estimate of analysts compiled by Consensus Metrix.
Retail
BoF LIVE: How Lululemon Built Athleisure’s Leading Brand
BoF unpacks why a brand built on yoga leggings is winning the pandemic.
BoF LIVE: How Lululemon Built Athleisure’s Leading Brand
BoF unpacks why a brand built on yoga leggings is winning the pandemic.
Retail
Case Study | How Lululemon Built Athleisure’s Leading Brand
As much of the fashion industry scrambled to survive the Covid-19 crisis, the activewear label’s share price rose to an all-time high. How did Lululemon come to dominate the age of athleisure, prosper through the early days of the pandemic and solidify its position as one of the world's most powerful apparel brands?
Case Study | How Lululemon Built Athleisure’s Leading Brand
As much of the fashion industry scrambled to survive the Covid-19 crisis, the activewear label’s share price rose to an all-time high. How did Lululemon come to dominate the age of athleisure, prosper through the early days of the pandemic and solidify its position as one of the world's most powerful apparel brands?
Marketing
Can Condé Nast Woo Pandemic-Wary Advertisers?
This week, everyone will be talking about Condé Nast’s latest advertising push, what Nike’s results say about the activewear market and the fate of physical retail. Get your BoF Professional Cheat Sheet.
Can Condé Nast Woo Pandemic-Wary Advertisers?
This week, everyone will be talking about Condé Nast’s latest advertising push, what Nike’s results say about the activewear market and the fate of physical retail. Get your BoF Professional Cheat Sheet.
Retail
Sweatsuits and Yoga Pants Are Selling Like Crazy. What Happens When Lockdowns End?
Post-pandemic, activewear and loungewear brands are going to have to work harder than ever to attract customers in a ballooning market.
Sweatsuits and Yoga Pants Are Selling Like Crazy. What Happens When Lockdowns End?
Post-pandemic, activewear and loungewear brands are going to have to work harder than ever to attract customers in a ballooning market.
Marketing
Nike Stages All-Stops Fashion Show in New York City
The event kicked off the 2020 Olympics conversation while showcasing the sportswear giant’s vast offering across categories, drawing entertainment and fashion industry elite.
Nike Stages All-Stops Fashion Show in New York City
The event kicked off the 2020 Olympics conversation while showcasing the sportswear giant’s vast offering across categories, drawing entertainment and fashion industry elite.
Sustainability
How to Make Activewear Without Killing the Planet
As demand for activewear booms, so do customer expectations for sustainability. How easy is it for the category to become sustainable? And what compromises do brands have to make?
How to Make Activewear Without Killing the Planet
As demand for activewear booms, so do customer expectations for sustainability. How easy is it for the category to become sustainable? And what compromises do brands have to make?
News & Analysis
Lululemon Shares Jump After Boost in Outlook, Defying Weakness in Apparel Sector
The activewear company’s 10th consecutive profit beat is another sign that demand for $98 yoga pants and $68 men’s tank tops remains strong.
Lululemon Shares Jump After Boost in Outlook, Defying Weakness in Apparel Sector
The activewear company’s 10th consecutive profit beat is another sign that demand for $98 yoga pants and $68 men’s tank tops remains strong.
News & Analysis
Outdoor Voices Says 'The Exercise Dress' Is a Hit. But Is it Enough?
The unexpected success of a seemingly niche item has strengthened the already-powerful Outdoor Voices brand. However, the label has a way to go in terms of scaling.
Outdoor Voices Says 'The Exercise Dress' Is a Hit. But Is it Enough?
The unexpected success of a seemingly niche item has strengthened the already-powerful Outdoor Voices brand. However, the label has a way to go in terms of scaling.
News & Analysis
Lululemon Opens Workout Studio Where Visitors Can Borrow Clothes
The activewear company has always leaned into fitness classes, but this expansion allows it to monetise its experience-based offerings.
Lululemon Opens Workout Studio Where Visitors Can Borrow Clothes
The activewear company has always leaned into fitness classes, but this expansion allows it to monetise its experience-based offerings.
The News in Brief
Perelel Expands C-Suite, Tapping Rare Beauty’s CMO
Known for its prenatal vitamins, the wellness label has hired Rare Beauty's Ashley Murphy as its chief marketing officer, while Anjelika Temple moves into the chief creative officer role.
Swiss Watch Exports Grow for Fourth Month, Overcoming US Slump
Exports in August were buoyed by China and Japan, despite a sharp decline in shipments to the US.
Alexandre Arnault Joins Nike’s Board of Directors
The LVMH executive joins Nike’s board as the sportswear giant prepares to be removed from the S&P 100 index after nearly two decades.
Matthieu Blazy, Sarah Burton, Haider Ackermann Among Nominees for BFC Designer of the Year
The Fashion Awards ceremony, set for Nov. 30, will also recognise the BFC’s second Vanguard award recipient, recognising emerging British design talent.
Supergoop Announces Chief Commercial Officer
The sunscreen label has appointed former Coty executive Jamie Parker to the newly created role as it gears up to become a “global skin health company.”
Mytheresa Owner’s Sales Rise as Ultra Wealthy Keep Shopping
LuxExperience posted a rise in sales as the luxury multibrand platform’s strategy of catering to the ultra wealthy helped it navigate a difficult environment for high-end fashion.
The Independents Acquires Production Studio Smuggler
The global collective has brought film studio Smuggler under its umbrella to bolster its entertainment capabilities.