Letter From The Editor
A Letter to Farfetch’s New Owner
The company is still well positioned to be the market leader in global luxury e-commerce, but new owner Coupang has its work cut out for it, writes Imran Amed.
A Letter to Farfetch’s New Owner
The company is still well positioned to be the market leader in global luxury e-commerce, but new owner Coupang has its work cut out for it, writes Imran Amed.
Creating Cultural Moments in the Age of Algorithms
Can Gap create mass cultural relevance in a fragmented world? This week’s Grammys and Edward Enninful’s final Vogue cover may offer lessons for the brand’s new creative head Zac Posen, writes Imran Amed.
Creating Cultural Moments in the Age of Algorithms
Can Gap create mass cultural relevance in a fragmented world? This week’s Grammys and Edward Enninful’s final Vogue cover may offer lessons for the brand’s new creative head Zac Posen, writes Imran Amed.
VICs: How the Super Rich Want To Shop
Imran Amed shares 4 key takeaways from our BoF Professional Case Study, ‘Selling Luxury to the 1%.’
VICs: How the Super Rich Want To Shop
Imran Amed shares 4 key takeaways from our BoF Professional Case Study, ‘Selling Luxury to the 1%.’
Are Neckties Making a Fashion Comeback?
On the influential runways of Prada and Gucci, neckties were everywhere, as the return of formal events, dressing for the office and new rule-breaking ways to wear them fuel consumer interest, writes Imran Amed.
Are Neckties Making a Fashion Comeback?
On the influential runways of Prada and Gucci, neckties were everywhere, as the return of formal events, dressing for the office and new rule-breaking ways to wear them fuel consumer interest, writes Imran Amed.
The Defining Fashion Stories of 2023
Imran Amed reviews the most important fashion stories of the year and shares his predictions on what this means for the industry in 2024.
The Defining Fashion Stories of 2023
Imran Amed reviews the most important fashion stories of the year and shares his predictions on what this means for the industry in 2024.
Why Amazon Fashion Should Buy Farfetch
This week BoF reported that Farfetch is seeking a ‘white knight’ to avoid collapse. A deal with Amazon could be the answer, writes Imran Amed.
Why Amazon Fashion Should Buy Farfetch
This week BoF reported that Farfetch is seeking a ‘white knight’ to avoid collapse. A deal with Amazon could be the answer, writes Imran Amed.
Inside BoF’s Lululemon Investigation
At the Vancouver-based yoga lifestyle juggernaut, being Black is ‘off brand,’ according to months of reporting by BoF’s Sheena Butler-Young.
Inside BoF’s Lululemon Investigation
At the Vancouver-based yoga lifestyle juggernaut, being Black is ‘off brand,’ according to months of reporting by BoF’s Sheena Butler-Young.
Taking Stock of the Burberry Reboot
The British luxury brand’s quarterly results were disappointing, but we have yet to see the full potential of the new business and creative vision take hold, writes Imran Amed.
Taking Stock of the Burberry Reboot
The British luxury brand’s quarterly results were disappointing, but we have yet to see the full potential of the new business and creative vision take hold, writes Imran Amed.
Why DTC Companies Should Avoid Venture Capital
All that cash might be tempting, but the motivations of founders and venture investors are rarely aligned, writes Imran Amed.
Why DTC Companies Should Avoid Venture Capital
All that cash might be tempting, but the motivations of founders and venture investors are rarely aligned, writes Imran Amed.
Where Will Mumbai’s Luxury Customers Shop?
As attention shifts to India’s high-potential luxury market, Mumbai’s traditional luxury district could give the new Jio World Plaza mega-mall a run for its money, writes Imran Amed.
Where Will Mumbai’s Luxury Customers Shop?
As attention shifts to India’s high-potential luxury market, Mumbai’s traditional luxury district could give the new Jio World Plaza mega-mall a run for its money, writes Imran Amed.
The Big Phoebe Philo Launch: What to Expect
The star designer will need to embrace new ways of working to give her start-up label the best chance of success, writes Imran Amed.
The Big Phoebe Philo Launch: What to Expect
The star designer will need to embrace new ways of working to give her start-up label the best chance of success, writes Imran Amed.
Farfetch: What Went Wrong?
The London-based luxury e-commerce giant, which has lost 97 percent of its market value in the last two years, has suffered from lack of focus, writes Imran Amed.
Farfetch: What Went Wrong?
The London-based luxury e-commerce giant, which has lost 97 percent of its market value in the last two years, has suffered from lack of focus, writes Imran Amed.