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Letter From The Editor

Is This an Inflection Point for Luxury Fashion?

As the fashion industry takes a breather in August, luxury brands grapple with creative leadership gaps, plummeting profits, and evolving consumer priorities, raising questions about whether current struggles signal a permanent shift in the market landscape, writes Imran Amed.

Is This an Inflection Point for Luxury Fashion?

As the fashion industry takes a breather in August, luxury brands grapple with creative leadership gaps, plummeting profits, and evolving consumer priorities, raising questions about whether current struggles signal a permanent shift in the market landscape, writes Imran Amed.


Dispatch from Tokyo: A Retail Roadmap

With the devaluation of the yen, Tokyo has become a focal point for fashion shoppers looking for good deals. Imran Amed shares his key takeaways and recommendations from a recent trip to the world’s retail capital.

Dispatch from Tokyo: A Retail Roadmap

With the devaluation of the yen, Tokyo has become a focal point for fashion shoppers looking for good deals. Imran Amed shares his key takeaways and recommendations from a recent trip to the world’s retail capital.


Breaking Out of the Fashion Bubble

The best way to learn and form a more well-rounded view of the complex and multi-faceted world we live in is to directly expose yourself to diverse opinions, writes Imran Amed, who is currently attending the Aspen Ideas Festival.

Breaking Out of the Fashion Bubble

The best way to learn and form a more well-rounded view of the complex and multi-faceted world we live in is to directly expose yourself to diverse opinions, writes Imran Amed, who is currently attending the Aspen Ideas Festival.


The Fashion System Is Creaking. Will It Collapse?

Lately, something has not been feeling quite right in fashion. First Kering, and now LVMH and Chanel, seem to be creeping into crisis management mode.

The Fashion System Is Creaking. Will It Collapse?

Lately, something has not been feeling quite right in fashion. First Kering, and now LVMH and Chanel, seem to be creeping into crisis management mode.


What Makes a Brand Magical?

The BoF Brand Magic Index is packed with insights for luxury managers, plus Imran Amed decodes the success of Miu Miu and examines how to get Gucci back on track.

What Makes a Brand Magical?

The BoF Brand Magic Index is packed with insights for luxury managers, plus Imran Amed decodes the success of Miu Miu and examines how to get Gucci back on track.


Is the Met Gala Worth the Investment?

For dozens of brands, dressing stars for the Met Gala comes at a significant cost. It’s not always clear how they should measure their return on investment, writes Imran Amed.

Is the Met Gala Worth the Investment?

For dozens of brands, dressing stars for the Met Gala comes at a significant cost. It’s not always clear how they should measure their return on investment, writes Imran Amed.


Reality Check: Luxury’s Price Hikes Are Unsustainable

Luxury brands need a broader pricing architecture that delivers meaningful value for all customers, writes Imran Amed.

Reality Check: Luxury’s Price Hikes Are Unsustainable

Luxury brands need a broader pricing architecture that delivers meaningful value for all customers, writes Imran Amed.


The Other Side of Hedi Slimane

The designer has always been an arch perfectionist, a quality that has been central to his success but which clashes with the demands on creative directors today, writes Imran Amed.

The Other Side of Hedi Slimane

The designer has always been an arch perfectionist, a quality that has been central to his success but which clashes with the demands on creative directors today, writes Imran Amed.


How Should We Feel About Tweens at Sephora?

There’s something both innocent and concerning about 13-year-olds’ obsession with skincare. Kids will always want to find new ways to express themselves, but the beauty industry has a responsibility to protect its youngest customers.

How Should We Feel About Tweens at Sephora?

There’s something both innocent and concerning about 13-year-olds’ obsession with skincare. Kids will always want to find new ways to express themselves, but the beauty industry has a responsibility to protect its youngest customers.


BoF is One of the World’s Most Innovative Companies of 2024

Fast Company has named The Business of Fashion one of the ‘world’s most innovative companies’ for a second time for demonstrating ‘how a media brand can leverage AI to add reader value rather than erode trust with AI-written news articles.’

BoF is One of the World’s Most Innovative Companies of 2024

Fast Company has named The Business of Fashion one of the ‘world’s most innovative companies’ for a second time for demonstrating ‘how a media brand can leverage AI to add reader value rather than erode trust with AI-written news articles.’


What Is Dubai’s Place in Fashion’s Global Ecosystem?

Imran Amed shares his observations from a trip to the wealthy desert metropolis, home to the most lucrative stores for many of the world’s top fashion brands.

What Is Dubai’s Place in Fashion’s Global Ecosystem?

Imran Amed shares his observations from a trip to the wealthy desert metropolis, home to the most lucrative stores for many of the world’s top fashion brands.


What I Learned From Fashion Month

From where aspirational customers are spending to Kering’s challenges and Richemont’s fashion revival, BoF’s editor-in-chief shares key takeaways from conversations with industry insiders in London, Milan and Paris.

What I Learned From Fashion Month

From where aspirational customers are spending to Kering’s challenges and Richemont’s fashion revival, BoF’s editor-in-chief shares key takeaways from conversations with industry insiders in London, Milan and Paris.