Skip to main content

Haul of Fame

The Business of Beauty Haul of Fame: Skincare’s Secret Weapon

Meet the tiny lab in Florida making the viral formulas you’ve been craving for the last four years — and those you’ll be craving tomorrow.

The Business of Beauty Haul of Fame: Skincare’s Secret Weapon

Meet the tiny lab in Florida making the viral formulas you’ve been craving for the last four years — and those you’ll be craving tomorrow.


The Business of Beauty Haul of Fame: You’re Such a Tool

Brushes for makeup, hair, and even serum (really) are poised to go big in 2025.

The Business of Beauty Haul of Fame: You’re Such a Tool

Brushes for makeup, hair, and even serum (really) are poised to go big in 2025.


The Business of Beauty Haul of Fame: Lipstick You Can Snuggle

Interior design’s shaggy, furry texture boom has already influenced the latest wave of cosmetic launches — and indicates more softness to come.

The Business of Beauty Haul of Fame: Lipstick You Can Snuggle

Interior design’s shaggy, furry texture boom has already influenced the latest wave of cosmetic launches — and indicates more softness to come.


The Business of Beauty Haul of Fame: MAC Teaches Sex Ed

A new campaign shared exclusively with The Business of Beauty aims to shock and awe audiences… and remind them of the brand’s long history as a provocateur.

The Business of Beauty Haul of Fame: MAC Teaches Sex Ed

A new campaign shared exclusively with The Business of Beauty aims to shock and awe audiences… and remind them of the brand’s long history as a provocateur.


The Business of Beauty Haul of Fame: The Next Status Bag Is for Your Makeup

Sales of “beauty bags” are booming. Is it Carrie Bradshaw’s fault?

The Business of Beauty Haul of Fame: The Next Status Bag Is for Your Makeup

Sales of “beauty bags” are booming. Is it Carrie Bradshaw’s fault?


The Business of Beauty Haul of Fame: Is “The Substance” Real?

Medical spas swear “regenerative aesthetics” can jolt your body back to its youth.

The Business of Beauty Haul of Fame: Is “The Substance” Real?

Medical spas swear “regenerative aesthetics” can jolt your body back to its youth.


The Business of Beauty Haul of Fame: The Sephora Exit Polls

Think love is a battlefield? Wait for 2025′s makeup trends.

The Business of Beauty Haul of Fame: The Sephora Exit Polls

Think love is a battlefield? Wait for 2025′s makeup trends.


The Business of Beauty Haul of Fame: Can a Facialist Make You More Famous?

“Handcrafted design” is a luxury retail mantra. Hollywood facialist Georgia Louise has harnessed it for a beauty launch.

The Business of Beauty Haul of Fame: Can a Facialist Make You More Famous?

“Handcrafted design” is a luxury retail mantra. Hollywood facialist Georgia Louise has harnessed it for a beauty launch.


The Business of Beauty Haul of Fame: Live from New York, It’s Drugstore Mascara!

Can sketch comedy sell makeup? Maybelline and E.l.f. Cosmetics are finding out.

The Business of Beauty Haul of Fame: Live from New York, It’s Drugstore Mascara!

Can sketch comedy sell makeup? Maybelline and E.l.f. Cosmetics are finding out.


The Business of Beauty Haul of Fame: Scaring Is Caring

Why murder sells mascara.


The Business of Beauty Haul of Fame: Nordstrom’s Approach to Gen Alpha Beauty

‘Young Adult’ was a book fair genre. Now it’s a department store section.

The Business of Beauty Haul of Fame: Nordstrom’s Approach to Gen Alpha Beauty

‘Young Adult’ was a book fair genre. Now it’s a department store section.


The Business of Beauty Haul of Fame: Christmas in September

How advent calendars became a retailer’s secret weapon for fall sales.

The Business of Beauty Haul of Fame: Christmas in September

How advent calendars became a retailer’s secret weapon for fall sales.