Haul of Fame
The End of Glitter?
“Glow” has replaced “glam” as beauty’s vibe-du-jour, making pearlescent powder and face gloss more in-demand — and bumping glitter from the industry’s VIP ingredient list.
The End of Glitter?
“Glow” has replaced “glam” as beauty’s vibe-du-jour, making pearlescent powder and face gloss more in-demand — and bumping glitter from the industry’s VIP ingredient list.
Sunscreen to Shoppers: Pick Your Poison
As unchecked facts infiltrate the health and wellness market, indie sunscreen brands are burning out on misinformation — and getting heated in the comment section.
Sunscreen to Shoppers: Pick Your Poison
As unchecked facts infiltrate the health and wellness market, indie sunscreen brands are burning out on misinformation — and getting heated in the comment section.
How Fara Homidi Uses Cool to Sell Cosmetics
In a beauty universe controlled by celebrity, is there room for Fara Homidi’s under-the-radar version of luxury desire? A new product launch in June could give us — and her — the answer.
How Fara Homidi Uses Cool to Sell Cosmetics
In a beauty universe controlled by celebrity, is there room for Fara Homidi’s under-the-radar version of luxury desire? A new product launch in June could give us — and her — the answer.
Want to Sell Lip Gloss? Get Boys to Do It
Lancôme’s Juicy Tubes campaign meant to coast on nostalgia. It found a new campaign niche instead.
Want to Sell Lip Gloss? Get Boys to Do It
Lancôme’s Juicy Tubes campaign meant to coast on nostalgia. It found a new campaign niche instead.
How to Make Millions Selling Temporary Tattoos
It’s the one category that transcends every demographic. Bonus: They can look like croissants now.
How to Make Millions Selling Temporary Tattoos
It’s the one category that transcends every demographic. Bonus: They can look like croissants now.
Is Homemade Shampoo a Recession Indicator?
DIY haircare recipes made with red onions and stovetop rice water are taking over TikTok’s algorithm. Do they represent a fad, or a shift in the way people want to talk about beauty in uncertain economic times?
Is Homemade Shampoo a Recession Indicator?
DIY haircare recipes made with red onions and stovetop rice water are taking over TikTok’s algorithm. Do they represent a fad, or a shift in the way people want to talk about beauty in uncertain economic times?
The Met’s Madame X-Rated Opportunity
Art museums like the Met make $50 million per year in retail revenue. What happens when beauty brands try to exit through the gift shop?
The Met’s Madame X-Rated Opportunity
Art museums like the Met make $50 million per year in retail revenue. What happens when beauty brands try to exit through the gift shop?
Perfume Is the New Status Hoodie
As fragrance “wardrobing” takes off, the former head of branding at aspirational sweatshirt brand Madhappy says “scents are the smartest investment for a new business.” So he’s making one.
Perfume Is the New Status Hoodie
As fragrance “wardrobing” takes off, the former head of branding at aspirational sweatshirt brand Madhappy says “scents are the smartest investment for a new business.” So he’s making one.
Beauty Dupes Are More Expensive Than the Originals Now
Your lipstick’s evil twin is gonna cost you. After years of cheap copycats, a new slew of makeup doppelgangers boast near-identical formulas and packaging… and higher prices. Here’s why shoppers are buying them anyway.
Beauty Dupes Are More Expensive Than the Originals Now
Your lipstick’s evil twin is gonna cost you. After years of cheap copycats, a new slew of makeup doppelgangers boast near-identical formulas and packaging… and higher prices. Here’s why shoppers are buying them anyway.
The New Holy Trinity: Hailey, Selena and (Surprise!) Ariana
How cynics and shoppers came around to a glitter-infused makeup line, and why it’s now beating everyone — including Rare Beauty — at the Instagram metric game.
The New Holy Trinity: Hailey, Selena and (Surprise!) Ariana
How cynics and shoppers came around to a glitter-infused makeup line, and why it’s now beating everyone — including Rare Beauty — at the Instagram metric game.
Oops! We Shaved It Again
After some false alarms, the bikini line lives another day — thanks to Gen Z consumers.
Oops! We Shaved It Again
After some false alarms, the bikini line lives another day — thanks to Gen Z consumers.
Why Universities Are Becoming Beauty Schools
From Ivies to art institutes, more colleges than ever offer classes on the beauty industry. Here’s why makeup is becoming an academic pursuit, and how beauty brands can leverage the movement for new customer acquisition.
Why Universities Are Becoming Beauty Schools
From Ivies to art institutes, more colleges than ever offer classes on the beauty industry. Here’s why makeup is becoming an academic pursuit, and how beauty brands can leverage the movement for new customer acquisition.