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Haul of Fame

How to Sell the Same Lipstick Twice

Resurrecting hero products can be a lucrative beauty strategy — but change the formula too much, and risk a crash-and-burn.

How to Sell the Same Lipstick Twice

Resurrecting hero products can be a lucrative beauty strategy — but change the formula too much, and risk a crash-and-burn.


Beauty Brands Are Finding Their Next Customers on the Operating Table

As interest in surgical procedures and so-called “tweakments” builds, a new cottage industry is emerging. Brands are targeting patients looking to maximise, extend and protect the results.

Beauty Brands Are Finding Their Next Customers on the Operating Table

As interest in surgical procedures and so-called “tweakments” builds, a new cottage industry is emerging. Brands are targeting patients looking to maximise, extend and protect the results.


Why Are Barrette Sales Spiking? Thank Ozempic.

Hair loss is on the rise, in step with GLP-1 drug usage and general stress levels, and causing a measurable shift in clip preferences.

Why Are Barrette Sales Spiking? Thank Ozempic.

Hair loss is on the rise, in step with GLP-1 drug usage and general stress levels, and causing a measurable shift in clip preferences.


The Pumpkin Spice Shortage Is Here

How climate change and YouTube bakes made beauty brands panic — and pivot — from one of their favourite ingredients this year.

The Pumpkin Spice Shortage Is Here

How climate change and YouTube bakes made beauty brands panic — and pivot — from one of their favourite ingredients this year.


Black Friday’s Latest Boom: Plastic Surgery Clinics

Nip. Tuck. Get 30 percent off.


Are Candle Brands Okay?

A burning question for the $4.1 billion industry.

Are Candle Brands Okay?

A burning question for the $4.1 billion industry.


Why Press-On Nails Might Overtake the Gel Market

Cheaper to buy and easier to apply, press-on nails are coming for the billion-dollar nail salon business. (And for Megan Fox’s manicure.)

Why Press-On Nails Might Overtake the Gel Market

Cheaper to buy and easier to apply, press-on nails are coming for the billion-dollar nail salon business. (And for Megan Fox’s manicure.)


At the CFDA Awards, Recession Beauty Hacks Get Real

Guests like Addison Rae, Chloe Malle and Angel Reese talked getting ready for the demi-Met Gala — and the blush shades, drugstore hairsprays and makeup counters that got them there.

At the CFDA Awards, Recession Beauty Hacks Get Real

Guests like Addison Rae, Chloe Malle and Angel Reese talked getting ready for the demi-Met Gala — and the blush shades, drugstore hairsprays and makeup counters that got them there.


Gen Z’s New Humble Brag? Plastic Surgery.

‘They’re taking selfies of their plastic surgery appointments as if it’s a concert or a ‘get ready with me’ video,’ said one plastic surgeon. ‘They want everyone to know.’

Gen Z’s New Humble Brag? Plastic Surgery.

‘They’re taking selfies of their plastic surgery appointments as if it’s a concert or a ‘get ready with me’ video,’ said one plastic surgeon. ‘They want everyone to know.’


Indie Sneeze: Why Niche Fashion Wants In on Fragrance

Launching a perfume used to mean that a brand had arrived. Nowadays, independent labels like Chopova Lowena and Vaquera are releasing niche premium scents to attract entry-level shoppers.

Indie Sneeze: Why Niche Fashion Wants In on Fragrance

Launching a perfume used to mean that a brand had arrived. Nowadays, independent labels like Chopova Lowena and Vaquera are releasing niche premium scents to attract entry-level shoppers.


Bringing Back the Bombshell

The beauty looks from the 2025 Victoria’s Secret show, by Pat McGrath and Jawara Wauchope, championed lip gloss and big hair in what felt like a return to the mass brand’s high-glamour heyday.

Bringing Back the Bombshell

The beauty looks from the 2025 Victoria’s Secret show, by Pat McGrath and Jawara Wauchope, championed lip gloss and big hair in what felt like a return to the mass brand’s high-glamour heyday.


Make America Smell Like Cowboys Again?

The Western trend has crossed categories, triggering boom times for leathery fragrance launches.

Make America Smell Like Cowboys Again?

The Western trend has crossed categories, triggering boom times for leathery fragrance launches.