Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Binary Thinking at Kenzo

Sunday night was a sum of men's and women's, literally: two separate collections joined at the hip, but now, more than ever before, precision and conciseness are the best instruments to get a message across.
Kenzo Spring/Summer 2018 | Source: InDigital.tv
By
  • Angelo Flaccavento
PREFER BoF ON GOOGLE

PARIS, France — Just call it binary thinking. The Kenzo show on Sunday night was a sum of men's and women's, literally a sum: two separate collections joined at the hips. Shown in the courtyard of a school, Collège Camille Sèe, the performance included music and acrobats. It was all very spectacular, if a tad too distracting.

Both collections were inspired by Japanese muses: seventies supermodel Sayoko Yamaguchi for women's, musician extraordinaire Ryuichi Sakamoto for men's. Both were presented on a striking cast of all-Asian models. This new outing showed Humberto Leon and Carol Lim fully embrace the hyper-pop, proudly bold, colourfully Japanese DNA of the brand. In the womenswear, in particular, the clash of patterns and shapes verged on the chaotic. Menswear started sombre, building to a garish finale. It made for an enjoyable show, which went on for too long, the result being that the collection felt both repetitive and lacking focus.

The joined men/women/entertainment format is a good choice, but now, more than ever before, precision and conciseness are the best instruments to get a message across. Otherwise it's just theatrics and gimmicks that do not add anything to the conversation: a beautiful, if useless, frame.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

Loading recommended reads…

Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

Can Jonathan Saunders Spark a Kate Spade Revival?

Saunders, the brand’s first creative director in five years and a skilled colourist, promises to give Kate Spade the clarity it has long lacked. Now, Tapestry must apply the same long-term brand-building discipline that fueled Coach’s success.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
The State of Fashion - Face to Face with Luxury Clients - Discover what luxury clients want today