Reese Witherspoon
Latest News & Analysis
Marketing
The #RushTok Marketing Strategies That Work
Five years after sorority rush first went viral, #RushTok has become a full-blown marketing machine, pushing brands to refine and extend their playbooks as competition intensifies.
Marketing
How Social Media Turned Hollywood’s Beauty Prep into Marketing Gold
Social media has pulled back the curtain on the behind-the-scenes process of Hollywood’s beauty prep, unlocking major marketing opportunities for brands and the artists they work with.
Marketing
Inside the Oscars Dressing Game
Stylist Leslie Fremar breaks down how she worked with brands and her celebrity clients — including Julianne Moore, Charlize Theron and Reese Witherspoon — to build the looks they wore on the red carpet at Sunday’s Academy Awards.