Michael Jais
Can Fashion Move Beyond Vanity Metrics?
Visibility matters, but as metrics like ‘media impact value’ come under scrutiny, analytics providers including Launchmetrics and CreatorIQ are evolving their toolsets to measure brand moments beyond impressive-sounding numbers that don’t tie back to key business outcomes.
Can Fashion Move Beyond Vanity Metrics?
Visibility matters, but as metrics like ‘media impact value’ come under scrutiny, analytics providers including Launchmetrics and CreatorIQ are evolving their toolsets to measure brand moments beyond impressive-sounding numbers that don’t tie back to key business outcomes.
Coronavirus Is Rewiring the Symbiotic Relationship Between Brands and Media
Plunging marketing budgets are disrupting the traditional value exchange between fashion brands and the magazines that cover them — with both sides wondering if the fear of missing out on editorial coverage can still drive hefty ad investments in an increasingly digital world.
Coronavirus Is Rewiring the Symbiotic Relationship Between Brands and Media
Plunging marketing budgets are disrupting the traditional value exchange between fashion brands and the magazines that cover them — with both sides wondering if the fear of missing out on editorial coverage can still drive hefty ad investments in an increasingly digital world.