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Maria Grazia Chiuri

Chief Creative Officer, Fendi

The first woman to be appointed to lead the ateliers and design teams of the famed house of Christian Dior has over 25 years experience in the industry, including a successful eight-year tenure as co-creative director of Valentino.

Maria Grazia Chiuri
News & Analysis

Why It Bags Are Making a Comeback

Yesterday’s viral status symbols, including the Dior Saddle and Fendi Baguette, are relaunching with Instagram-friendly marketing techniques and familiar silhouettes. Why now?


Fashion Week

Dior's Rebel Spirit

Maria Grazia Chiuri showed clothes that managed to bridge the gap between the house codes and one of the more arcane expressions of British street style, 1960s English teddy girls, drawing together strands of Dior's past, present and future.


News & Analysis

What the Fashion World Is Saying About the Passing of Karl Lagerfeld

The industry remembers the beloved designer, whose death was announced on Tuesday morning.


News & Analysis

Dior Gowns That Made Headlines Star in London's V&A Exhibition

'Christian Dior: Designer of Dreams' takes a close look at the history of the luxury brand he founded in 1946 and which remains the epitome of haute couture.


Luxury

The BoF Podcast: Dior’s Maria Grazia Chiuri on Female Power

This week on Inside Fashion, ahead of the opening of the UK’s largest retrospective on Christian Dior, Chiuri talks to Tim Blanks about the importance of couture as the first female creative director of the house.


Fashion Week

At Paris Couture, Digital Decadence and Tradition

Valentino’s Pierpaolo Piccioli and Margiela’s John Galliano were the undisputed winners of the season, one classic, the other hyper-modern, reports Angelo Flaccavento.


Fashion Week

Under the Big Top at Dior

Maria Grazia Chiuri is fiercely committed to the idea that she can make couture something that women her daughter’s age will want to wear. Set aside cost considerations, and you can see her working her way towards that goal.


News & Analysis

The Thorny Business of Brand Activism

Brands that take a position on divisive issues see the risk of backlash as short-term pain for long-term gain. But being on the right side of history can backfire when brand activism comes across as superficial or self-righteous.


News & Analysis

How Much Does Brand DNA Matter?

Heritage is a key element of the luxury playbook. But in a world where newness matters more than ever, blockbuster labels like Gucci are taking a more flexible approach to brand DNA.


News & Analysis

Serge Ruffieux Leaves Carven

The creative director of the French fashion label is stepping down after just three seasons.


What is The BoF 500?

The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.

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