Marc Jacobs
Founder & Designer, Marc Jacobs
The decorated American designer was the first to introduce '90s grunge to the catwalk and grew his namesake brand into a global fashion force.
Bryanboy: How Fashion’s Original Influencer Became a TikTok Star
For the Filipino former web developer, who grew an audience of over 1 million TikTok followers in six months, the move is the latest in a career of pivots that have taken him from first-wave fashion blogger to Gen-Z media star.
Selling Fashion on Instagram: Expectation vs. Reality
The social media platform says that by selling products directly on their feeds, brands can meet customers where they spend time and reduce the clicks required to convert ad impressions into sales. But brands and consumers aren't fully sold on the idea yet.
Caution: Place Your China E-Commerce Bets Carefully
As this year’s Singles’ Day festival approaches, video apps like Douyin and Kuaishou have joined the throng of tech companies jostling to steal a slice of market share from giants like Tmall and JD.com.
5 Tech Tools That Should Be on Every Fashion Executive’s Radar
From dark stores to live shopping, BoF outlines the essential innovations every brand should consider in the pandemic-era retail landscape.
Matthew Williams’ Plan for Givenchy
Ahead of his debut at the storied French couture house, the former Gaga collaborator and founder of street-luxe label Alyx talks exclusively to Tim Blanks.
Coronavirus Is Rewiring the Symbiotic Relationship Between Brands and Media
Plunging marketing budgets are disrupting the traditional value exchange between fashion brands and the magazines that cover them — with both sides wondering if the fear of missing out on editorial coverage can still drive hefty ad investments in an increasingly digital world.
Jonathan Anderson on the State of Fashion: 'It’s Not Even About Clothing Anymore'
For his latest JW Anderson collection, the designer presented a seductive, ingenious and necessary answer to the limitations imposed by catastrophe.
Will New York Fashion Week Survive the Pandemic?
This strange season’s series of 'shows' made it clearer than ever: the value of New York Fashion Week is up for debate. While still important for some designers, others are opting out and not looking back.
Fashion Week Can’t Be Just Another Online Video Festival
One thing’s for sure, appointments and digital videos do not a fashion week make. But for now, let’s make the most of it and reconnect as a community, writes Imran Amed.
Katie Grand's New Project: 'It's Not Just Another Magazine'
BoF Editor-at-Large Tim Blanks talks to the super-stylist and recently departed editor of LOVE about her surprising new project, The Perfect Magazine.
What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.
