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Jisoo

Latest News & Analysis
Marketing

Exclusive: Salomon Names Jisoo Global Ambassador

Salomon’s newest brand ambassador arrives at a moment when its lifestyle-focused Sportstyle line is still a powerful growth engine for the Amer Sports-owned brand.

Marketing

Exclusive: Salomon Names Jisoo Global Ambassador

Salomon’s newest brand ambassador arrives at a moment when its lifestyle-focused Sportstyle line is still a powerful growth engine for the Amer Sports-owned brand.


Global Markets

Want to See the Future of Social Media? Look to Asia.

Global fashion brands are still learning how to leverage powerful apps like WeChat and TikTok, but Asia’s digital ecosystem has already hatched the next generation of social platforms. With hundreds of millions of users ready to be converted into consumers, brands need to invest now.

Global Markets

Want to See the Future of Social Media? Look to Asia.

Global fashion brands are still learning how to leverage powerful apps like WeChat and TikTok, but Asia’s digital ecosystem has already hatched the next generation of social platforms. With hundreds of millions of users ready to be converted into consumers, brands need to invest now.


News & Analysis

How ‘See Now, Buy Now’ Is Rewiring Creativity

To keep up with ‘instant fashion,’ fashion creatives — from photographers to casting directors to visual merchandisers — are changing the way they operate.

News & Analysis

How ‘See Now, Buy Now’ Is Rewiring Creativity

To keep up with ‘instant fashion,’ fashion creatives — from photographers to casting directors to visual merchandisers — are changing the way they operate.