Elliott Hill
Opinion: Erling Haaland Shows All Is Not Lost for Nike
Though Adidas dressed both teams in the World Cup finals, the global football tournament still presented some bright spots for Nike, writes Bloomberg’s Andrea Felsted.
Opinion: Erling Haaland Shows All Is Not Lost for Nike
Though Adidas dressed both teams in the World Cup finals, the global football tournament still presented some bright spots for Nike, writes Bloomberg’s Andrea Felsted.
Nike to Slash Number of Online Distributors in China
The sportswear giant aims to direct consumers to official Nike channels in a bid to clean up the marketplace as it continues losing ground to domestic rivals.
Nike to Slash Number of Online Distributors in China
The sportswear giant aims to direct consumers to official Nike channels in a bid to clean up the marketplace as it continues losing ground to domestic rivals.
Opinion: Nike’s Uphill Slog to Recovery Just Got Harder
The sportswear brand forecasts that revenue will drop in the current quarter, and will decline in the low single digits for the rest of the calendar year.
Opinion: Nike’s Uphill Slog to Recovery Just Got Harder
The sportswear brand forecasts that revenue will drop in the current quarter, and will decline in the low single digits for the rest of the calendar year.
Nike’s China Stumble Exposes Execution Gaps
Operational missteps and fierce competition from domestic rivals like Anta have left the sportswear brand trailing in its second-largest market outside North America.
Nike’s China Stumble Exposes Execution Gaps
Operational missteps and fierce competition from domestic rivals like Anta have left the sportswear brand trailing in its second-largest market outside North America.
Sportswear Won’t Escape the Impact of the Iran War
Gas prices won’t be the only thing rising due to the United States’ conflict with Iran. Prepare to feel the impact through some of your favourite fashion brands in the sportswear space too.
Sportswear Won’t Escape the Impact of the Iran War
Gas prices won’t be the only thing rising due to the United States’ conflict with Iran. Prepare to feel the impact through some of your favourite fashion brands in the sportswear space too.
Nike CEO Hill Sees Turnaround Picking Up From Europe to Asia
Hill faces an uphill battle when it comes to gaining steam in China and rejuvenating the struggling Converse brand.
Nike CEO Hill Sees Turnaround Picking Up From Europe to Asia
Hill faces an uphill battle when it comes to gaining steam in China and rejuvenating the struggling Converse brand.
Opinion: The World Cup Is Nike’s to Lose Versus Adidas
CEO Elliott Hill must see off both Adidas and upstarts to make the most of the World Cup opportunity, writes Andrea Felsted.
Opinion: The World Cup Is Nike’s to Lose Versus Adidas
CEO Elliott Hill must see off both Adidas and upstarts to make the most of the World Cup opportunity, writes Andrea Felsted.
Nike Is In Its ‘Middle Innings,’ But Is The Home Stretch Close?
Elliott Hill continued to preach patience as Nike reported another quarter of modest growth and set its agenda for 2026.
Nike Is In Its ‘Middle Innings,’ But Is The Home Stretch Close?
Elliott Hill continued to preach patience as Nike reported another quarter of modest growth and set its agenda for 2026.
Big Marketing Push by Nike Is Unlikely to Boost Earnings Just Yet
The sportswear giant is expected to report that net profit fell for the sixth straight quarter in the three months ended Nov. 30, more than halving to $562.35 million.
Big Marketing Push by Nike Is Unlikely to Boost Earnings Just Yet
The sportswear giant is expected to report that net profit fell for the sixth straight quarter in the three months ended Nov. 30, more than halving to $562.35 million.
Finding the Sneakers That Mattered in 2025 + Sneaker of the Year Picks
We dove into the Sneaker of the Year conversation for the first time here at The Business of Fashion, but not in the way you’d think.
Finding the Sneakers That Mattered in 2025 + Sneaker of the Year Picks
We dove into the Sneaker of the Year conversation for the first time here at The Business of Fashion, but not in the way you’d think.