Elliott Hill
Latest News & Analysis
Nike Kicks the Can Down the Road Again
Nike’s comeback timeline just got even longer. The brand announced a new four-year restructure during its first-quarter earnings call that will include more layoffs.
Nike Announces Yet Another Round of Restructuring Amid Sales Drop
Following a 4 percent drop in quarterly sales, Nike is overhauling global operations under its new 'Pace' plan — a move that includes job cuts that will cost the company $300 million in severance.
Nike on Pace for Worst Year Since Jordan’s 1993 Retirement
The company’s stock has plunged 39 percent this year as Nike’s sportswear division struggles to compete with challenges like On and Hoka.
Opinion: Erling Haaland Shows All Is Not Lost for Nike
Though Adidas dressed both teams in the World Cup finals, the global football tournament still presented some bright spots for Nike, writes Bloomberg’s Andrea Felsted.
Nike to Slash Number of Online Distributors in China
The sportswear giant aims to direct consumers to official Nike channels in a bid to clean up the marketplace as it continues losing ground to domestic rivals.
Opinion: Nike’s Uphill Slog to Recovery Just Got Harder
The sportswear brand forecasts that revenue will drop in the current quarter, and will decline in the low single digits for the rest of the calendar year.
Nike’s China Stumble Exposes Execution Gaps
Operational missteps and fierce competition from domestic rivals like Anta have left the sportswear brand trailing in its second-largest market outside North America.
Sportswear Won’t Escape the Impact of the Iran War
Gas prices won’t be the only thing rising due to the United States’ conflict with Iran. Prepare to feel the impact through some of your favourite fashion brands in the sportswear space too.
Nike CEO Hill Sees Turnaround Picking Up From Europe to Asia
Hill faces an uphill battle when it comes to gaining steam in China and rejuvenating the struggling Converse brand.
Opinion: The World Cup Is Nike’s to Lose Versus Adidas
CEO Elliott Hill must see off both Adidas and upstarts to make the most of the World Cup opportunity, writes Andrea Felsted.