Demna
Creative Director, Gucci
The former longtime Balenciaga artistic director is now tasked with restoring the Gucci brand.


Finding Fashion's Reset Button
Tragedy — both political and personal — hung over a Paris fashion week punctuated by masterful shows by Demna Gvasalia's Balenciaga and Rick Owens.

Bespoke Tailoring Mutates at Balenciaga
Demna Gvasalia finishes an old coat, and launches a new legacy.

Top 6 Central Saint Martins BA Graduates of 2016
BoF spotlights the six most promising graduate designers of the year presenting their collections today at Central Saint Martins' BA runway show.

The Reunited States of Belgian Fashion
As a show of solidarity against the terror attacks in Brussels, Walter van Beirendonck of Antwerp's Royal Academy of Fine Arts and Tony Delcampe of La Cambre meet for the first time.

Op-Ed | The Rise of the Fashion Hipster
Catering to the fashion hipster — whose purchases are driven by irony, camp and insider humour — risks making promising brands the flavour of the day, argues Eugene Rabkin.

Beyond the ‘It’ Bag
As the market for handbags becomes more crowded and competitive, some luxury brands are taking a more balanced, diversified approach to product categories.

A Populist Approach at Seoul Fashion Week
Featuring celebrity endorsements, accessible price points and a mega-watt K-pop soundtrack, South Korea’s designer showcase wrapped up this weekend in a heady mix of fanfare meets fan culture.

How Comme des Garçons Grew Gosha Rubchinskiy
BoF spoke exclusively with Gosha Rubchinskiy and Adrian Joffe, president of Comme des Garçons, to learn how the company catalysed the rapid growth of the skater-inflected fashion label.

Stone Island Eyes America
With its third Supreme collaboration set to hit stores this week, the Italian brand that helped blur the boundaries between technical wear, streetwear and high-fashion is taking an ‘organic’ approach to North America expansion.

Slimane, Gvasalia and the Power of Emotional Experiences
BoF's Imran Amed asks, in an age of fashion immediacy, can genuinely emotional fashion experiences — like those staged by Demna Gvasalia at Balenciaga and Hedi Slimane at Yves Saint Laurent — really be communicated at scale to millions of end consumers?
What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.




