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Demna

Creative Director, Gucci

The former longtime Balenciaga artistic director is now tasked with restoring the Gucci brand.

Demna
News & Analysis

Pierpaolo Piccioli, Clare Waight Keller Win Big at Fashion Awards

Meghan Markle made a surprise appearance for Givenchy's Clare Waight Keller, while Gucci's Marco Bizzarri beat out José Neves of Farfetch for business leader of the year.


News & Analysis

How Much Does Brand DNA Matter?

Heritage is a key element of the luxury playbook. But in a world where newness matters more than ever, blockbuster labels like Gucci are taking a more flexible approach to brand DNA.


Luxury

What Net-a-Porter’s Alibaba Deal Says About the Luxury E-Commerce Opportunity in China

Global fashion players are increasingly aligning themselves with dominant Chinese technology platforms, which are consolidating their power over the country’s online luxury market.


Fashion Week

Top 10 Shows of the Season

This season’s best shows were impeccably crafted and sometimes engaged with the wider political zeitgeist.


Fashion Week

Fashion-Tech at Balenciaga

The brand is not a project Demna Gvasalia will remould according to his whims. Instead, he is polishing and perfecting, refining a world.


Fashion Week

In Paris, Independents Find Space Between Heavy-Hitters

Between the luxury mega brands that dominate the schedule, a flock of young labels shone through.


News & Analysis

Nina Ricci Names Rushemy Botter and Lisi Herrebrugh as Creative Directors

In a new chapter for the brand, the Dutch design duo will head up the luxury house’s women’s ready-to-wear line, debuting their first collection for Pre-Fall 2019.


Workplace & Talent

Want a Job as a Fashion Designer?

The role of the designer has changed dramatically over the last decade with new media responsibilities, product streams and technologies to manage. Advance your design career today on BoF Careers.


Fashion Week

At Paris Couture, a Return to Elegance

The haute couture week which closed yesterday was marked by a poignant return to rigour, restraint and dressmaking, writes Angelo Flaccavento.


Luxury

Sneakers: Luxury’s Gateway to Millennials

Luxury sneakers are the ultimate status symbols for a new generation of consumers. Now brands like Balenciaga, Versace and Gucci are upping their game.


What is The BoF 500?

The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.

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