Demna
Creative Director, Gucci
The former longtime Balenciaga artistic director is now tasked with restoring the Gucci brand.
Building New Roads at Balenciaga
The codes of Cristobal’s legacy give Demna Gvasalia’s Balenciaga its spine because that’s what he feels compelled to mutate for modern times. After last season’s psychedelic tunnel, he wanted the focus to be purely on the clothes.
Building New Roads at Balenciaga
The codes of Cristobal’s legacy give Demna Gvasalia’s Balenciaga its spine because that’s what he feels compelled to mutate for modern times. After last season’s psychedelic tunnel, he wanted the focus to be purely on the clothes.
Why Margiela's Tabi Boot Is Minting Money
As the enigmatic designer's split-toe shoe gains a celebrity following years after its initial release, retailers are cashing in.
Why Margiela's Tabi Boot Is Minting Money
As the enigmatic designer's split-toe shoe gains a celebrity following years after its initial release, retailers are cashing in.
The Designer Behind Balenciaga’s Triple S Launches New Line
David Tourniaire-Beauciel wants to mix European design with athletic technology and appeal to a comfort-driven consumer looking for an alternative to luxury sneakers.
The Designer Behind Balenciaga’s Triple S Launches New Line
David Tourniaire-Beauciel wants to mix European design with athletic technology and appeal to a comfort-driven consumer looking for an alternative to luxury sneakers.
Vetements Does Vetements
Fashion moved on, but Demna Gvasalia stuck to his formula. Thursday's celebration of juvenile rebellion felt oddly relevant now that the pendulum has swung back to formality.
Vetements Does Vetements
Fashion moved on, but Demna Gvasalia stuck to his formula. Thursday's celebration of juvenile rebellion felt oddly relevant now that the pendulum has swung back to formality.
What Calvin Klein Should Do Next
PVH Corp. made a big bet that it could ‘do a Gucci’ with its flagship brand. But after the failure of its radical Raf Simons experiment, the company may need to rethink its strategy.
What Calvin Klein Should Do Next
PVH Corp. made a big bet that it could ‘do a Gucci’ with its flagship brand. But after the failure of its radical Raf Simons experiment, the company may need to rethink its strategy.
Next-Generation Careers in Branding
As the positioning of luxury and consumer brands continue to evolve in the market, careers in branding are being reimagined to meet the new challenges and opportunities of the digital age.
Next-Generation Careers in Branding
As the positioning of luxury and consumer brands continue to evolve in the market, careers in branding are being reimagined to meet the new challenges and opportunities of the digital age.
Pierpaolo Piccioli, Clare Waight Keller Win Big at Fashion Awards
Meghan Markle made a surprise appearance for Givenchy's Clare Waight Keller, while Gucci's Marco Bizzarri beat out José Neves of Farfetch for business leader of the year.
Pierpaolo Piccioli, Clare Waight Keller Win Big at Fashion Awards
Meghan Markle made a surprise appearance for Givenchy's Clare Waight Keller, while Gucci's Marco Bizzarri beat out José Neves of Farfetch for business leader of the year.
How Much Does Brand DNA Matter?
Heritage is a key element of the luxury playbook. But in a world where newness matters more than ever, blockbuster labels like Gucci are taking a more flexible approach to brand DNA.
How Much Does Brand DNA Matter?
Heritage is a key element of the luxury playbook. But in a world where newness matters more than ever, blockbuster labels like Gucci are taking a more flexible approach to brand DNA.
What Net-a-Porter’s Alibaba Deal Says About the Luxury E-Commerce Opportunity in China
Global fashion players are increasingly aligning themselves with dominant Chinese technology platforms, which are consolidating their power over the country’s online luxury market.
What Net-a-Porter’s Alibaba Deal Says About the Luxury E-Commerce Opportunity in China
Global fashion players are increasingly aligning themselves with dominant Chinese technology platforms, which are consolidating their power over the country’s online luxury market.
Top 10 Shows of the Season
This season’s best shows were impeccably crafted and sometimes engaged with the wider political zeitgeist.
Top 10 Shows of the Season
This season’s best shows were impeccably crafted and sometimes engaged with the wider political zeitgeist.
What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.
