Carrie Baker
How to Launch New Categories Without Losing Your Way
Expanding into new products can drive massive growth — or completely ruin a brand. Here is how industry leaders at Canada Goose, Drunk Elephant and Havaianas navigate the high-stakes business of category expansion, avoid dilution and pinpoint the right time for their biggest launches.
How to Launch New Categories Without Losing Your Way
Expanding into new products can drive massive growth — or completely ruin a brand. Here is how industry leaders at Canada Goose, Drunk Elephant and Havaianas navigate the high-stakes business of category expansion, avoid dilution and pinpoint the right time for their biggest launches.
Power Moves | Richemont Taps Former Givenchy CEO to Lead Fashion Division, Hugo Boss Names New CEO
This week, the luxury group appointed LVMH veteran Philippe Fortunato to oversee fashion and accessories, while the German suit maker tapped Daniel Grieder after his recent departure from Tommy Hilfiger.
Power Moves | Richemont Taps Former Givenchy CEO to Lead Fashion Division, Hugo Boss Names New CEO
This week, the luxury group appointed LVMH veteran Philippe Fortunato to oversee fashion and accessories, while the German suit maker tapped Daniel Grieder after his recent departure from Tommy Hilfiger.