Bobbi Brown
Latest News & Analysis
Post-Exit Founders Are Racing to Their Second Acts
For a new generation of beauty founders, the timeline between selling one brand and launching a new one has shrunk rapidly. It’s just as well: Founders can’t wait to get their hands dirty again.
The Best of BoF 2025: Clean Girl Power Remains Strong
One particular beauty look continued to dominate the makeup industry in 2025, driving new innovations and inspiring most of its launches.
Augustinus Bader and the Celebrity Science Experiment
After announcing a lower-priced sub-brand with pop star Dua Lipa, onlookers wondered just how far A-listers can take the luxury label.
Bobbi Brown: I Still Believe in Miracles
The makeup artist and serial entrepreneur Bobbi Brown reflects on starting her second act, and how she found a hero for it.
Bobbi Brown Is Now the Host of This Zoom Meeting
Jones Road, the makeup artist-backed beauty label is built on feedback, insights and suggestions from its community. But sometimes, its founder has to push back.
How Gen X Became Beauty’s Next Big Consumer
Mature consumers have long been ignored by the beauty industry. Now a small but growing number of emerging brands are responding to the needs of those over the age of 45 in a bid to cash in on their $15 trillion spending power.
Bobbi Brown on a Lifetime Perfecting the Natural Look
The makeup guru reflects on the origins of her signature minimalist aesthetic, and why she’s building her latest start-up, Jones Roads Beauty, differently than her Estée Lauder-owned namesake brand.
Why Shopping for Beauty Is So Different in the UK
The British beauty market is booming, but a highly fragmented retail network presents unique challenges. Here’s what brands should consider when selecting a partner.
Bobbi Brown Does It Again
The makeup artist-turned-founder wants to fly solo with her second act: clean makeup range, Jones Road. Can she?
The Biggest Beauty Founders of the ’90s Are Back
Seasoned entrepreneurs like Urban Decay’s Wende Zomnir and Bobbi Brown are hoping they can make lightning strike twice, launching new beauty brands into a vastly different consumer and retail environment.