UNIQLO
Uniqlo is a Japanese apparel brand founded in 1949 by Tadashi Yanai. Known for its ready-to-wear basics, it operates under Fast Retailing Co., which is also parent to Helmut Lang, Theory, Comptoir des Cotonniers and more.


Modest Fashion’s Big Asia Opportunity
Global players, as well as brands and retailers from neighbouring Southeast Asian countries, are coming up against growing consumer loyalty for local players as well as hyper-localised business environments and cultural needs.

Modest Fashion’s Big Asia Opportunity
Global players, as well as brands and retailers from neighbouring Southeast Asian countries, are coming up against growing consumer loyalty for local players as well as hyper-localised business environments and cultural needs.

Case Study | Unpacking Uniqlo’s India Strategy
Japanese apparel giant Uniqlo sees India as the next major battleground in its global expansion plan, but competitors have already gained first-mover advantage there. BoF investigates how one of the world’s largest fashion retailers aims to seize a leadership position by unlocking the immense potential of a market whose unbridled dynamism is equalled only by its extreme complexity.

Case Study | Unpacking Uniqlo’s India Strategy
Japanese apparel giant Uniqlo sees India as the next major battleground in its global expansion plan, but competitors have already gained first-mover advantage there. BoF investigates how one of the world’s largest fashion retailers aims to seize a leadership position by unlocking the immense potential of a market whose unbridled dynamism is equalled only by its extreme complexity.

The New Wave of Labour Litigation Facing Fashion
Labour activists have long claimed that brands can’t be trusted to self-regulate. Now, a series of lawsuits are opening a new frontier in efforts to hold brands accountable for abuses in their supply chains.

The New Wave of Labour Litigation Facing Fashion
Labour activists have long claimed that brands can’t be trusted to self-regulate. Now, a series of lawsuits are opening a new frontier in efforts to hold brands accountable for abuses in their supply chains.

Uniqlo Made a Bet on Comfortable Bras. Now It’s Paying Off
The brand, which has been innovating in the segment since the early 2000s, surpassed bra specialist Wacoal last year to become Japan’s top seller of women’s intimates.

Uniqlo Made a Bet on Comfortable Bras. Now It’s Paying Off
The brand, which has been innovating in the segment since the early 2000s, surpassed bra specialist Wacoal last year to become Japan’s top seller of women’s intimates.

Can Fashion Keep Up Its Geopolitical Balancing Act?
H&M, Nike and others are under pressure from Chinese netizens for their stance on Xinjiang cotton, underscoring the difficult balancing act of doing business when people in the world’s largest markets take radically different views on geopolitical issues.

Can Fashion Keep Up Its Geopolitical Balancing Act?
H&M, Nike and others are under pressure from Chinese netizens for their stance on Xinjiang cotton, underscoring the difficult balancing act of doing business when people in the world’s largest markets take radically different views on geopolitical issues.

Burberry, H&M, Nike and Others Lose China Ambassadors Over Xinjiang
Adidas, Calvin Klein, Uniqlo and Converse have also lost China spokespeople as Chinese consumers call for a boycott after an uproar about the decision not to source cotton from the Xinjiang region.

Burberry, H&M, Nike and Others Lose China Ambassadors Over Xinjiang
Adidas, Calvin Klein, Uniqlo and Converse have also lost China spokespeople as Chinese consumers call for a boycott after an uproar about the decision not to source cotton from the Xinjiang region.

The Risky Business of Emerging Manufacturing Hubs
The pandemic is not the only cause of disruption to global supply chains. From Myanmar to Ethiopia, civil unrest and political conflict are impacting suppliers used by brands like H&M and Benetton.

The Risky Business of Emerging Manufacturing Hubs
The pandemic is not the only cause of disruption to global supply chains. From Myanmar to Ethiopia, civil unrest and political conflict are impacting suppliers used by brands like H&M and Benetton.

From West to East: Recentering the Fashion World
This week, Uniqlo’s Japanese owner Fast Retailing became the world’s most valuable fashion company, a reflection of just how much the pandemic is recentering the global fashion sector from the United States and Europe to Asia.

From West to East: Recentering the Fashion World
This week, Uniqlo’s Japanese owner Fast Retailing became the world’s most valuable fashion company, a reflection of just how much the pandemic is recentering the global fashion sector from the United States and Europe to Asia.

The Year Ahead: Rethinking Retail ROI
Amplified by a potential power shift from landlords to retailers and the need to seamlessly embed digital, companies will need to make tough choices to improve their return on investments.

The Year Ahead: Rethinking Retail ROI
Amplified by a potential power shift from landlords to retailers and the need to seamlessly embed digital, companies will need to make tough choices to improve their return on investments.

Fashion Needs a Ceasefire in the Trade Wars
With Joe Biden preparing to reboot US trade relationships, a potential breakthrough in the Brexit deadlock and the creation of the world’s largest trade bloc in Asia, there is hope of one.

Fashion Needs a Ceasefire in the Trade Wars
With Joe Biden preparing to reboot US trade relationships, a potential breakthrough in the Brexit deadlock and the creation of the world’s largest trade bloc in Asia, there is hope of one.