UNIQLO
Uniqlo is a Japanese apparel brand founded in 1949 by Tadashi Yanai. Known for its ready-to-wear basics, it operates under Fast Retailing Co., which is also parent to Helmut Lang, Theory, Comptoir des Cotonniers and more.
Uniqlo’s Sister Brand GU Aiming to Take On Markets in US, Europe
While GU, with slightly lower prices than Uniqlo and clothes aimed at younger clientele, has a solid presence in Japan, it’s less known in other major markets. Building its presence abroad is part of Fast Retailing founder Tadashi Yanai’s push to “become a true global player,” by first doubling annual profit to ¥5 trillion within a few years.
Uniqlo’s Sister Brand GU Aiming to Take On Markets in US, Europe
While GU, with slightly lower prices than Uniqlo and clothes aimed at younger clientele, has a solid presence in Japan, it’s less known in other major markets. Building its presence abroad is part of Fast Retailing founder Tadashi Yanai’s push to “become a true global player,” by first doubling annual profit to ¥5 trillion within a few years.
Case Study | The Art and Science of Retail Store Success
The best stores don’t just serve as billboards or customer touchpoints —they’re a stable and lucrative revenue stream. As younger consumers have embraced in-store shopping despite their digital native instincts, the value of stores is undeniable. Running an effective store requires choosing the right location, understanding its sales potential and making sure it serves its local clientele.
Case Study | The Art and Science of Retail Store Success
The best stores don’t just serve as billboards or customer touchpoints —they’re a stable and lucrative revenue stream. As younger consumers have embraced in-store shopping despite their digital native instincts, the value of stores is undeniable. Running an effective store requires choosing the right location, understanding its sales potential and making sure it serves its local clientele.
Inside the Nylon Bag’s Unlikely Rise to ‘It’ Status
In an era of soaring prices for luxury accessories, cheap, utilitarian nylon purses from brands like Lululemon and Uniqlo have become some of fashion’s most sought-after items.
Inside the Nylon Bag’s Unlikely Rise to ‘It’ Status
In an era of soaring prices for luxury accessories, cheap, utilitarian nylon purses from brands like Lululemon and Uniqlo have become some of fashion’s most sought-after items.
The Business of Beauty Haul of Fame: The Smell of Success
Scenting ultra-exclusive events is beauty’s next big branding opportunity.
The Business of Beauty Haul of Fame: The Smell of Success
Scenting ultra-exclusive events is beauty’s next big branding opportunity.
BoF VOICES 2023: Confronting the Creativity Crisis
Designers Jonathan Anderson and Diane von Furstenberg, actor-filmmaker Dan Levy, Uniqlo’s John C Jay and others spoke about the state of creation in an age of artificial intelligence and corporate mediocrity.
BoF VOICES 2023: Confronting the Creativity Crisis
Designers Jonathan Anderson and Diane von Furstenberg, actor-filmmaker Dan Levy, Uniqlo’s John C Jay and others spoke about the state of creation in an age of artificial intelligence and corporate mediocrity.
How Uniqlo Finally Won Over Gen-Z
Its viral cross-body bag and other TikTok favourites have helped the brand catch the attention of younger consumers. Now, the retailer wants to open more stores in the US and Europe.
How Uniqlo Finally Won Over Gen-Z
Its viral cross-body bag and other TikTok favourites have helped the brand catch the attention of younger consumers. Now, the retailer wants to open more stores in the US and Europe.
Uniqlo’s Quest to Conquer the US, One Cashmere Sweater at a Time
Although Uniqlo is a fixture in shopping streets of New York, parent Fast Retailing Co. is giving its flagship clothing brand a hefty marketing budget to reach Iowa and Texas.
Uniqlo’s Quest to Conquer the US, One Cashmere Sweater at a Time
Although Uniqlo is a fixture in shopping streets of New York, parent Fast Retailing Co. is giving its flagship clothing brand a hefty marketing budget to reach Iowa and Texas.
Case Study | How to Take the Friction Out of Commerce
Tools and services are helping fashion and beauty industries stem the billions of dollars they reportedly lose due to abandoned carts by taking the friction out of the checkout stage, online and off.
Case Study | How to Take the Friction Out of Commerce
Tools and services are helping fashion and beauty industries stem the billions of dollars they reportedly lose due to abandoned carts by taking the friction out of the checkout stage, online and off.
BoF Insights | Nike and Gucci Top Gen-Z’s Favourite Fashion Brands
As this generation’s spending power and appetite for fashion grows, BoF's research and analysis think tank looks at the most-revered brands among young fashion shoppers.
BoF Insights | Nike and Gucci Top Gen-Z’s Favourite Fashion Brands
As this generation’s spending power and appetite for fashion grows, BoF's research and analysis think tank looks at the most-revered brands among young fashion shoppers.
How to Open a Store in 2022
From seamless online-to-offline offerings to Metaverse-inspired installations, the standards of brick-and-mortar retail have evolved since the pandemic struck.
How to Open a Store in 2022
From seamless online-to-offline offerings to Metaverse-inspired installations, the standards of brick-and-mortar retail have evolved since the pandemic struck.