Ulta
Beauty’s Inclusivity Movement Has Sparked a Shade-Matching Arms Race
Brands are scrambling to develop a diverse range of foundation pigments so they can tout their inclusivity, but there's a new problem: how do these labels ensure their customers find the right shade?
Beauty’s Inclusivity Movement Has Sparked a Shade-Matching Arms Race
Brands are scrambling to develop a diverse range of foundation pigments so they can tout their inclusivity, but there's a new problem: how do these labels ensure their customers find the right shade?
Former Ulta Employee Tweet Leads to 18-State Lawsuit
The case grew out of a viral tweet claiming that returned merchandise was repackaged or resealed and put it back on the shelf for sale.
Former Ulta Employee Tweet Leads to 18-State Lawsuit
The case grew out of a viral tweet claiming that returned merchandise was repackaged or resealed and put it back on the shelf for sale.
Why Fast Fashion Has Been Slow to Tap the Beauty Boom
Zara, H&M, Asos and other fast-fashion retailers now sell lipstick and eyeshadow alongside dresses and blazers. But they’re finding “fast and cheap” is a tougher sell in the beauty market.
Why Fast Fashion Has Been Slow to Tap the Beauty Boom
Zara, H&M, Asos and other fast-fashion retailers now sell lipstick and eyeshadow alongside dresses and blazers. But they’re finding “fast and cheap” is a tougher sell in the beauty market.
Kylie Jenner Gives Ulta Beauty Some Gloss
This week, everyone will be talking about Ulta Beauty's first financial results since partnering with Kylie Jenner and Kim Kardashian, Versace and Chanel's pre-fall shows in New York and Victoria's Secret's controversial television special. Read our BoF Professional Cheat Sheet.
Kylie Jenner Gives Ulta Beauty Some Gloss
This week, everyone will be talking about Ulta Beauty's first financial results since partnering with Kylie Jenner and Kim Kardashian, Versace and Chanel's pre-fall shows in New York and Victoria's Secret's controversial television special. Read our BoF Professional Cheat Sheet.
Sephora or Ulta: A Beauty Brand’s Biggest Decision
Signing an exclusive deal with one of the two leading beauty retailers is an important step for emerging startups and celebrities like Kylie Jenner alike. But setting the right terms is crucial.
Sephora or Ulta: A Beauty Brand’s Biggest Decision
Signing an exclusive deal with one of the two leading beauty retailers is an important step for emerging startups and celebrities like Kylie Jenner alike. But setting the right terms is crucial.
Op-Ed | How Indie Brands Can Create Connection in the Age of Amazon
Brands like Glossier and Everlane have found success outside the usual retail channels. Replicating their achievements takes careful planning and a strong identity, argues Brady Donnelly.
Op-Ed | How Indie Brands Can Create Connection in the Age of Amazon
Brands like Glossier and Everlane have found success outside the usual retail channels. Replicating their achievements takes careful planning and a strong identity, argues Brady Donnelly.
9 Tips For Mastering the In-Store Experience
Retail may be in flux, but beauty customers are still buying big at physical stores. Sarah Brown examines how beauty's savviest brands keep shoppers shopping.
9 Tips For Mastering the In-Store Experience
Retail may be in flux, but beauty customers are still buying big at physical stores. Sarah Brown examines how beauty's savviest brands keep shoppers shopping.
What Happens When Sephora Becomes Your Rival
Small beauty retailers have thrived with 'natural' products that became big sellers. Now they are under pressure from the likes of Sephora muscling in on the space.
What Happens When Sephora Becomes Your Rival
Small beauty retailers have thrived with 'natural' products that became big sellers. Now they are under pressure from the likes of Sephora muscling in on the space.
Macy's Plans 60 New Bluemercury Stores in 2019
The cosmetics brand, acquired by Macy’s for $210 million in 2015, has become a key part of the department store’s strategy to defend itself from online competitors and the rise of chains such as Ulta and Sephora.
Macy's Plans 60 New Bluemercury Stores in 2019
The cosmetics brand, acquired by Macy’s for $210 million in 2015, has become a key part of the department store’s strategy to defend itself from online competitors and the rise of chains such as Ulta and Sephora.
Bits & Bytes | The Retailer Amazon Can't Destroy, Facial Recognition in Stores
This week, Ulta is one Amazon's main competitors in the beauty space, while stores could be tracking customers with facial recognition technology.
Bits & Bytes | The Retailer Amazon Can't Destroy, Facial Recognition in Stores
This week, Ulta is one Amazon's main competitors in the beauty space, while stores could be tracking customers with facial recognition technology.