Ulta
Revealed: Lady Gaga’s New Beauty Line
The singer opens up to BoF exclusively about her highly anticipated beauty brand, Haus Laboratories, and her decision to link up with Amazon as the venture’s retail partner.
Revealed: Lady Gaga’s New Beauty Line
The singer opens up to BoF exclusively about her highly anticipated beauty brand, Haus Laboratories, and her decision to link up with Amazon as the venture’s retail partner.
Lady Gaga Picks Amazon for Major Beauty Launch
The singer opens up exclusively to BoF about her highly anticipated beauty brand, Haus Laboratories, and her decision to link up with Amazon as her retail partner.
Lady Gaga Picks Amazon for Major Beauty Launch
The singer opens up exclusively to BoF about her highly anticipated beauty brand, Haus Laboratories, and her decision to link up with Amazon as her retail partner.
Amazon's New Beauty Store Poses Threat to Beauty Retailers
Following Amazon's announcement, shares of beauty retailer Ulta fell about 3 percent.
Amazon's New Beauty Store Poses Threat to Beauty Retailers
Following Amazon's announcement, shares of beauty retailer Ulta fell about 3 percent.
Target Takes on Sephora and Ulta With a Revamped Beauty Section
Target is updating its beauty section to showcase independent and homegrown brands, in a bid to win over young shoppers from specialty retailers.
Target Takes on Sephora and Ulta With a Revamped Beauty Section
Target is updating its beauty section to showcase independent and homegrown brands, in a bid to win over young shoppers from specialty retailers.
How Ulta Is Winning Over America’s Youth
A survey commissioned by BoF found that teenage girls in the US overwhelmingly prefer beauty chain Ulta to rival Sephora.
How Ulta Is Winning Over America’s Youth
A survey commissioned by BoF found that teenage girls in the US overwhelmingly prefer beauty chain Ulta to rival Sephora.
Inside the Battle to Be the Next Sephora
Specialty beauty boutiques are proliferating at a dizzying rate. Can they all last and who will win?
Inside the Battle to Be the Next Sephora
Specialty beauty boutiques are proliferating at a dizzying rate. Can they all last and who will win?
The Key to Selling Makeup to Gen Z: Meet Them IRL
For young consumers, online shopping is the norm in practically every category - except beauty, where 90 percent still shop in stores. Here's how retailers create in-store shopping experiences that can attract legions of mobile-addicted teens.
The Key to Selling Makeup to Gen Z: Meet Them IRL
For young consumers, online shopping is the norm in practically every category - except beauty, where 90 percent still shop in stores. Here's how retailers create in-store shopping experiences that can attract legions of mobile-addicted teens.
Gen Z Buys Everything Online, Except Beauty Products
American teenagers overwhelmingly prefer to buy beauty products in stores. A recent visit to Ulta Beauty and Sephora in the New York City suburbs reveals why.
Gen Z Buys Everything Online, Except Beauty Products
American teenagers overwhelmingly prefer to buy beauty products in stores. A recent visit to Ulta Beauty and Sephora in the New York City suburbs reveals why.
Op-Ed | Kylie Jenner Isn't the Only Reason Ulta Gets Gen Z
A new study by analysts at Piper Jaffray found that the beauty supplier surpassed Sephora as teens’ favourite place to shop for beauty products.
Op-Ed | Kylie Jenner Isn't the Only Reason Ulta Gets Gen Z
A new study by analysts at Piper Jaffray found that the beauty supplier surpassed Sephora as teens’ favourite place to shop for beauty products.
Beauty’s Inclusivity Movement Has Sparked a Shade-Matching Arms Race
Brands are scrambling to develop a diverse range of foundation pigments so they can tout their inclusivity, but there's a new problem: how do these labels ensure their customers find the right shade?
Beauty’s Inclusivity Movement Has Sparked a Shade-Matching Arms Race
Brands are scrambling to develop a diverse range of foundation pigments so they can tout their inclusivity, but there's a new problem: how do these labels ensure their customers find the right shade?