Ulta Beauty
Korean-American Brands Lean Back Into K-Beauty
TikTok’s K-beauty obsession has inspired brands like Glow Recipe, Then I Met You and Peach & Lily to embrace their Korean beauty origins as international retailers renew their interest in the category.
Korean-American Brands Lean Back Into K-Beauty
TikTok’s K-beauty obsession has inspired brands like Glow Recipe, Then I Met You and Peach & Lily to embrace their Korean beauty origins as international retailers renew their interest in the category.
Inside Ulta Beauty’s Turnaround Plan
As Sephora and Amazon encroach on its territory and draw younger shoppers, Ulta Beauty’s investor day covered strategies to enhance physical stores and keep Gen-Z and Gen Alpha’s attention.
Inside Ulta Beauty’s Turnaround Plan
As Sephora and Amazon encroach on its territory and draw younger shoppers, Ulta Beauty’s investor day covered strategies to enhance physical stores and keep Gen-Z and Gen Alpha’s attention.
Urban Decay’s ‘Naked’ Relaunch Is a Hit. Now Comes the Hard Part.
The L’Oréal-owned cosmetics brand discontinued its first smash hit product, the Naked eyeshadow palette, in 2018. It’s hoping a limited edition re-run could hold the key to a wider brand reboot.
Urban Decay’s ‘Naked’ Relaunch Is a Hit. Now Comes the Hard Part.
The L’Oréal-owned cosmetics brand discontinued its first smash hit product, the Naked eyeshadow palette, in 2018. It’s hoping a limited edition re-run could hold the key to a wider brand reboot.
Beauty Brands’ New Method for Driving Loyalty
Blockchain rewards platforms have scored big partnerships with brands like Ulta Beauty and Glossier in recent weeks, offering beauty brands a new way to connect with fans and reward loyalty.
Beauty Brands’ New Method for Driving Loyalty
Blockchain rewards platforms have scored big partnerships with brands like Ulta Beauty and Glossier in recent weeks, offering beauty brands a new way to connect with fans and reward loyalty.
The Debrief | How Tweens Took Over the Beauty Aisle
Senior correspondent Sheena Butler-Young speaks with Priya Rao, executive editor at The Business of Beauty, about tweens’ rising influence in beauty and how brands are catering to this young and increasingly influential demographic.
The Debrief | How Tweens Took Over the Beauty Aisle
Senior correspondent Sheena Butler-Young speaks with Priya Rao, executive editor at The Business of Beauty, about tweens’ rising influence in beauty and how brands are catering to this young and increasingly influential demographic.
With Ulta Beauty Entry, Ilia Wants to Go Mainstream
An early pioneer of 'clean' beauty, the premium cosmetics brand is jockeying to become a household name and conquer more categories and global territories.
With Ulta Beauty Entry, Ilia Wants to Go Mainstream
An early pioneer of 'clean' beauty, the premium cosmetics brand is jockeying to become a household name and conquer more categories and global territories.
Inside Sephora’s Niche Fragrance Strategy
By betting early on indie brands, the retailer has been able to tap into trends and capitalize on a fast-growing market. But getting into and scaling is no easy feat for emerging lines.
Inside Sephora’s Niche Fragrance Strategy
By betting early on indie brands, the retailer has been able to tap into trends and capitalize on a fast-growing market. But getting into and scaling is no easy feat for emerging lines.
Beautycounter’s Biggest Obstacle to a Relaunch: Its Own Salespeople
In 2021, the pioneering clean beauty brand sold for $1 billion. Three years later, it was bought out of foreclosure by its founder, without a clear timeline for relaunching.
Beautycounter’s Biggest Obstacle to a Relaunch: Its Own Salespeople
In 2021, the pioneering clean beauty brand sold for $1 billion. Three years later, it was bought out of foreclosure by its founder, without a clear timeline for relaunching.
The Many Faces of Clean Beauty
In an increasingly crowded space, makeup brands that prioritise natural ingredients are finding new ways to get their message across.
The Many Faces of Clean Beauty
In an increasingly crowded space, makeup brands that prioritise natural ingredients are finding new ways to get their message across.
The Real Masterminds Behind the Body Care Boom
As categories like body care, complexion and sunscreen take off industry wide, it’s unclear if beauty brands or retailers are steering the ship.
The Real Masterminds Behind the Body Care Boom
As categories like body care, complexion and sunscreen take off industry wide, it’s unclear if beauty brands or retailers are steering the ship.