The Ordinary
Beauty
Proactiv Rebrands as the Acne Market Heats Up
The beauty giant is changing its parent company name and debuting non-acne products, signalling a shift in how shoppers are buying skin products today.
Beauty
Why Estée Lauder Is Finally Acquiring Deciem
The American prestige beauty giant’s purchase of the company, best known for $6 serums, is a sign of the increasing blur between drugstore and luxury.
Beauty
Will Beauty's Tiktok Love Affair Last?
The platform has a proven ability to turn beauty products into overnight sensations — but for how long?