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The Ordinary

Beauty

Why Estée Lauder Is Finally Acquiring Deciem

The American prestige beauty giant’s purchase of the company, best known for $6 serums, is a sign of the increasing blur between drugstore and luxury.

Beauty

Why Estée Lauder Is Finally Acquiring Deciem

The American prestige beauty giant’s purchase of the company, best known for $6 serums, is a sign of the increasing blur between drugstore and luxury.


Beauty

Will Beauty's Tiktok Love Affair Last?

The platform has a proven ability to turn beauty products into overnight sensations — but for how long?

Beauty

Will Beauty's Tiktok Love Affair Last?

The platform has a proven ability to turn beauty products into overnight sensations — but for how long?