The Ordinary
The Multi-Step Beauty Routine Moves Beyond the Face
It’s not just facial skincare that gets 10 steps or more these days as influencers drive demand for entire scalp, hair, body and hand care routines.
The Multi-Step Beauty Routine Moves Beyond the Face
It’s not just facial skincare that gets 10 steps or more these days as influencers drive demand for entire scalp, hair, body and hand care routines.
How to Work With Creators and Their Communities on TikTok
As the ‘experts on the platform’, content creators on TikTok offer brands a critical means of access to the subcultures and communities that the entertainment platform typifies. BoF’s latest white paper, in partnership with TikTok, shares insights on the best practices to engage with and empower creators and communities on the platform, with examples from Coach, E.l.f. Beauty, Loewe, Marc Jacobs and many more.
How to Work With Creators and Their Communities on TikTok
As the ‘experts on the platform’, content creators on TikTok offer brands a critical means of access to the subcultures and communities that the entertainment platform typifies. BoF’s latest white paper, in partnership with TikTok, shares insights on the best practices to engage with and empower creators and communities on the platform, with examples from Coach, E.l.f. Beauty, Loewe, Marc Jacobs and many more.
What Beauty Brands Need to Know About the EU’s Regulation of Retinol
The European Commision has put one of the skin care industry’s most popular ingredients under review. If the new law passes, brands will have up to 3 years to reformulate existing products and take a new approach to ever-expanding international portfolios.
What Beauty Brands Need to Know About the EU’s Regulation of Retinol
The European Commision has put one of the skin care industry’s most popular ingredients under review. If the new law passes, brands will have up to 3 years to reformulate existing products and take a new approach to ever-expanding international portfolios.
Why Beauty’s Challenger Brands Need to Rev Up Growth
For many emerging beauty brands, the early days of getting up and running has been the relatively easy part. Now, they need to confront even greater challenges to continue their growth trajectories, according to The State of Fashion: Beauty.
Why Beauty’s Challenger Brands Need to Rev Up Growth
For many emerging beauty brands, the early days of getting up and running has been the relatively easy part. Now, they need to confront even greater challenges to continue their growth trajectories, according to The State of Fashion: Beauty.
It’s Time to Think Bigger Than Clean Beauty
Beauty retailers have the power to set new trends. Why are they all still so fixated on the last one?
It’s Time to Think Bigger Than Clean Beauty
Beauty retailers have the power to set new trends. Why are they all still so fixated on the last one?
How to Decode Gen-Z’s Evolving Relationship With Beauty
The State of Fashion: Beauty explores why outsized influence of today’s teens and twentysomethings over consumer industries mean beauty brands face a fast-changing challenge to adapt their businesses — from marketing to pricing strategies — to remain attractive to this hugely discerning cohort.
How to Decode Gen-Z’s Evolving Relationship With Beauty
The State of Fashion: Beauty explores why outsized influence of today’s teens and twentysomethings over consumer industries mean beauty brands face a fast-changing challenge to adapt their businesses — from marketing to pricing strategies — to remain attractive to this hugely discerning cohort.
The Changing Shape of Beauty M&A
Beauty megadeals may be few and far between over the near term, but M&A will still be critical for buyers and sellers seeking growth, innovation and competitive product portfolios, reports The State of Fashion: Beauty.
The Changing Shape of Beauty M&A
Beauty megadeals may be few and far between over the near term, but M&A will still be critical for buyers and sellers seeking growth, innovation and competitive product portfolios, reports The State of Fashion: Beauty.
What Makes a Luxury Beauty Brand?
New beauty lines gravitate toward “affordable” or “luxury” branding, but often get stuck somewhere in between. Finding a way out of the mushy middle requires a unique product and attention to detail.
What Makes a Luxury Beauty Brand?
New beauty lines gravitate toward “affordable” or “luxury” branding, but often get stuck somewhere in between. Finding a way out of the mushy middle requires a unique product and attention to detail.
Why The Ordinary Is Coming Out as Pro Sulphate
In launching its new hair care line, the brand is highlighting its inclusion of an ingredient — sulphates — that its “clean” competitors say they do not use.
Why The Ordinary Is Coming Out as Pro Sulphate
In launching its new hair care line, the brand is highlighting its inclusion of an ingredient — sulphates — that its “clean” competitors say they do not use.
Proactiv Rebrands as the Acne Market Heats Up
The beauty giant is changing its parent company name and debuting non-acne products, signalling a shift in how shoppers are buying skin products today.
Proactiv Rebrands as the Acne Market Heats Up
The beauty giant is changing its parent company name and debuting non-acne products, signalling a shift in how shoppers are buying skin products today.