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The Body Care Category Ripe for Gen Alpha
Personal care conglomerates and small indies alike are setting their sights on the deodorant market to get under the arms and into the beauty routines of young consumers.
The Body Care Category Ripe for Gen Alpha
Personal care conglomerates and small indies alike are setting their sights on the deodorant market to get under the arms and into the beauty routines of young consumers.
Do Retailer Exclusives Still Matter?
Vacation’s entry into Sephora after already securing wide distribution at Ulta Beauty, Target and Costco shows both the new landscape for omnichannel beauty and the limits of the world’s most influential retailer.
Do Retailer Exclusives Still Matter?
Vacation’s entry into Sephora after already securing wide distribution at Ulta Beauty, Target and Costco shows both the new landscape for omnichannel beauty and the limits of the world’s most influential retailer.
Target Doubles Growth Forecast, but Cites Caution as Consumers Remain Stretched
The $59 billion retailer has started to repel cost-conscious shoppers, and failed to attract higher-income consumers.
Target Doubles Growth Forecast, but Cites Caution as Consumers Remain Stretched
The $59 billion retailer has started to repel cost-conscious shoppers, and failed to attract higher-income consumers.
How to ‘Un-Cancel’ a Beauty Product
Skinfluencers may dismiss products like makeup wipes, pore strips and face scrubs, but that hasn’t stopped them from becoming unlikely hits for beauty disruptors.
How to ‘Un-Cancel’ a Beauty Product
Skinfluencers may dismiss products like makeup wipes, pore strips and face scrubs, but that hasn’t stopped them from becoming unlikely hits for beauty disruptors.
In a Pricing Pinch, Mass Beauty Brands Get Creative
Lower-priced beauty brands are feeling the pinch as fixed costs rise and customers reign in their spending. To grow, brands will need to rebuild creative muscle to improve product development and maximise marketing.
In a Pricing Pinch, Mass Beauty Brands Get Creative
Lower-priced beauty brands are feeling the pinch as fixed costs rise and customers reign in their spending. To grow, brands will need to rebuild creative muscle to improve product development and maximise marketing.
How Dwayne Johnson Made a Skincare Brand Men Actually Buy
The ‘everyman’ skincare market is moving towards premiumisation, as brands like Johnson’s Papatui ditch traditional one-note marketing for a more considered approach.
How Dwayne Johnson Made a Skincare Brand Men Actually Buy
The ‘everyman’ skincare market is moving towards premiumisation, as brands like Johnson’s Papatui ditch traditional one-note marketing for a more considered approach.
Want to Know What Consumers Think? Ask an AI-Generated Focus Group.
Synthetic consumer research, where AI is used to simulate shoppers, is emerging as a cutting-edge way for brands and retailers to better understand their customers and test everything from products to marketing campaigns before they launch.
Want to Know What Consumers Think? Ask an AI-Generated Focus Group.
Synthetic consumer research, where AI is used to simulate shoppers, is emerging as a cutting-edge way for brands and retailers to better understand their customers and test everything from products to marketing campaigns before they launch.
Target Store Staff Are Skipping Work Over ICE’s Crackdown in Minnesota
The company is still reeling from backlash against a pullback on diversity initiatives that turned away some shoppers.
Target Store Staff Are Skipping Work Over ICE’s Crackdown in Minnesota
The company is still reeling from backlash against a pullback on diversity initiatives that turned away some shoppers.
The Best of BoF 2025: An Omnichannel World
As retailers big and small fight on the global stage for share of the beauty market, brands are increasingly spreading themselves across channels — e-commerce, live selling and even AI platforms — to better meet customers where they are.
The Best of BoF 2025: An Omnichannel World
As retailers big and small fight on the global stage for share of the beauty market, brands are increasingly spreading themselves across channels — e-commerce, live selling and even AI platforms — to better meet customers where they are.
Why Are Barrette Sales Spiking? Thank Ozempic.
Hair loss is on the rise, in step with GLP-1 drug usage and general stress levels, and causing a measurable shift in clip preferences.
Why Are Barrette Sales Spiking? Thank Ozempic.
Hair loss is on the rise, in step with GLP-1 drug usage and general stress levels, and causing a measurable shift in clip preferences.