Summer Fridays
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Why Fashion Is Betting on High-End Groceries
$50 bone broth and $20 smoothies have made the likes of Erewhon and Happier Grocery status symbols and buzzy marketing channels for fashion and beauty brands aiming to engage affluent shoppers on their local turf.
Are We Anywhere Near Peak Lip Balm?
The ‘skinification’ of lip products is still driving the category, but consumer fatigue and cannibalisation are beginning to threaten its continued growth.
What Makes a Beauty Experience Last Forever?
In an age of content oversaturation, brands are spending more to make their events and environments stand out — even if these moments are more fleeting than ever.
The New Playbook for Winning Gen Z Beauty Shoppers
Gen Z is turning beauty into a social sport, blending AI, ingredient obsession and a preference for in-store shopping. But only brands with real credibility and community cachet will convert curiosity into lasting loyalty.
Summer Fridays Struck Gold With Lip Balm. Can It Do the Same With Fragrance?
With its Lip Butter Balm still a top hero product, Marianna Hewitt and Lauren Ireland’s Summer Fridays expands as it evolves into a multi-category beauty brand.
Which Winter Olympians Will Score Beauty Deals?
As beauty and wellness brands increasingly market against sports, the Winter Olympics provides them an opportunity to cast for fresh campaign faces.
Exclusive: Gap Taps Beauty Label Summer Fridays for Collaboration
For the first time, the retailer is partnering with a beauty brand for an apparel collaboration, as it prepares to launch fragrance next year.
Indie Sneeze: Why Niche Fashion Wants In on Fragrance
Launching a perfume used to mean that a brand had arrived. Nowadays, independent labels like Chopova Lowena and Vaquera are releasing niche premium scents to attract entry-level shoppers.
Beauty’s Most Viral Brands Are Moving Offline
Trending beauty companies are looking to old-school forms of advertising like billboards, taxi wraps and wild posting to boost their brand awareness. Crafting a great out of home campaign means using a different playbook to what they might be used to.
Summer Fridays Announces Growth Investment From TSG Consumer Partners
The influencer-founded beauty brand, known for its hybrid skincare and makeup products, will join private equity firm TSG’s brand roster.