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Latest News & Analysis
Beauty
How TikTok Shop Killed the MLM Model
TikTok Shop has created fresh opportunities for enterprising creators to make fast money, changing the landscape for both digital marketers and multi-level marketing companies.
Beauty
The Avon Lady Needs a Makeover
Some multi-level marketing brands, where customers sell the products and recruit others into their "downlines," are struggling to grow. Here's how they are adapting their formula to the age of e-commerce and Sephora.
Beauty
Will Social Selling Work in Fashion?
Supercharged by the rise of social media, new devices and new software, 'social selling' has taken off in beauty and jewellery. Will it work in fashion?