Reference Studios

Reference Studios is a communications agency founded by Mumi Haiati in 2017, with offices and activation spaces in Berlin, Paris, and Milan. Built on a global network, Reference operates where youth meets luxury, art meets commerce, and digital meets real life.

Reference sees brands as cultural institutions. Every product, campaign, or event is media, and a tool for worldbuilding to elevate potential across platforms, audiences, and moments. With an integrated approach spanning press, brand and community building, retail marketing, events, and social media, Reference activates communications as one connected system. 

Guided by taste, driven by context, and grounded in cultural insight, the agency builds immersive ecosystems that shape how clients are seen, felt, and remembered. Trusted by leading brands, institutions, and artists, Reference crafts native solutions that generate lasting cultural momentum.