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Marketing

Gucci Among World’s Hottest Fashion Brands, While Prada Cools

Gucci, Louis Vuitton and Chanel are among fashion's ‘hottest’ luxury brands, earning editorial coverage that matches or exceeds their print advertising spend.

Marketing

Gucci Among World’s Hottest Fashion Brands, While Prada Cools

Gucci, Louis Vuitton and Chanel are among fashion's ‘hottest’ luxury brands, earning editorial coverage that matches or exceeds their print advertising spend.


Marketing

10 Campaigns of Autumn/Winter 2016

The Autumn/Winter 2016 campaign season could represent a notable turning point in the use of digital-native techniques in campaign imagery.

Marketing

10 Campaigns of Autumn/Winter 2016

The Autumn/Winter 2016 campaign season could represent a notable turning point in the use of digital-native techniques in campaign imagery.


Luxury

Italian Industry Debates Luxury Equation in Crisis

At a summit hosted by the Camera Nazionale della Moda, in partnership with BoF, the Italian fashion industry grappled with generational, systemic and consumer shifts.

Luxury

Italian Industry Debates Luxury Equation in Crisis

At a summit hosted by the Camera Nazionale della Moda, in partnership with BoF, the Italian fashion industry grappled with generational, systemic and consumer shifts.


Fashion Week

Creation, or Just More Product?

Save for exceptions like Gucci, Fendi, Damir Doma and Giorgio Armani, most of the labels showing at Milan men's fashion week ditched creation for product design.

Fashion Week

Creation, or Just More Product?

Save for exceptions like Gucci, Fendi, Damir Doma and Giorgio Armani, most of the labels showing at Milan men's fashion week ditched creation for product design.


Fashion Week

Prada's Summer of Love

Youthful idealism is Miuccia Prada's antidote to a world full of violence and fear.

Fashion Week

Prada's Summer of Love

Youthful idealism is Miuccia Prada's antidote to a world full of violence and fear.


Technology

Turks Snapping Up Prada Online Makes Investors Ignore Politics

Even amid political tremor, there’s at least one trend in Turkey investors are betting will continue unabated: shoppers moving online to find deals.

Technology

Turks Snapping Up Prada Online Makes Investors Ignore Politics

Even amid political tremor, there’s at least one trend in Turkey investors are betting will continue unabated: shoppers moving online to find deals.


Luxury

Op-Ed | How to Fix Luxury’s Alibaba Problem

Alibaba’s role in the grey market is a bigger issue than counterfeit sales, and a problem luxury brands can help fix, argue Brian Buchwald and Andrew Roth.

Luxury

Op-Ed | How to Fix Luxury’s Alibaba Problem

Alibaba’s role in the grey market is a bigger issue than counterfeit sales, and a problem luxury brands can help fix, argue Brian Buchwald and Andrew Roth.


Luxury

Luxury Sector Pays the Price of Fear

The aftermath of the terrorist attacks in Paris and Brussels weighed heavily on the sector’s first quarter results as tourist flows to Europe dropped.

Luxury

Luxury Sector Pays the Price of Fear

The aftermath of the terrorist attacks in Paris and Brussels weighed heavily on the sector’s first quarter results as tourist flows to Europe dropped.


Sustainability

Social Goods | $461Bn in Fakes, Chanel and Prada's Secret Supply Chains

Social Goods is a weekly roundup of the most important news at the intersection of fashion and ethics, sustainability and corporate social responsibility.

Sustainability

Social Goods | $461Bn in Fakes, Chanel and Prada's Secret Supply Chains

Social Goods is a weekly roundup of the most important news at the intersection of fashion and ethics, sustainability and corporate social responsibility.


Luxury

How Do You Solve a Problem Like Prada?

Highly exposed to countervailing market forces, Prada is the basket-case of the luxury sector, argues BoF’s Imran Amed.

Luxury

How Do You Solve a Problem Like Prada?

Highly exposed to countervailing market forces, Prada is the basket-case of the luxury sector, argues BoF’s Imran Amed.